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Other Added - Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter
Burnout in employees and managers continues to be a major and costly issue affecting businesses today. Major inroads have been made in maintaining employee health through the use of Employee Assistance Programs (EAP) and improved employee counseling but days of work lost to depression and a host of other psychological problems continues to cost American employers millions per year.When employees lose motivation and interest in their work depression, fatigue, and physical complaints add up to increased absenteeism, tardiness, and lack of productivity. Burnout is typifi
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract poten
There are times as a business owner you feel you have hit the end of the road, you feel you can’t go bigger, and you can’t afford to go smaller. This is really the time to dig in. Do you want to know how to get that cash flow rushing again, put fire into kettle of lost wages, and time? This article is going to give you some tips for marketing and will reveal the mistakes most business owners make. In the next few articles I will reveal these marketing tips in a way that hopefully will bring revelation and insight into marketing your business for the future.Take these ti
Author: Alan Sharpe
Target audience: General managers of auto dealerships
Mailer: Sharpe AutoCards [a fictional company for the purposes of this sample letter]
Purpose: Generate appointments for salespeople
[MAILING ENVELOPE]
[Is 5 x 9 inches in dimension and has a window, through which appears a portion of a gift card, personalized with the prospect’s name. The envelope has a teaser headline: Inside: A win-win-lose proposition for your auto dealership.]
[LETTER]
[Is 8 1/2 x 11 inches, copy on both sides]
December 27, 2007
Brad Carling, General Manager
Tri-City Chev-Olds
123 Any Street
Anytown OH 12345-9163
[Right here, beneath the prospect’s name, is affixed to the letter a sample auto gift card, personalized with the prospect’s name, and this headline: As you can see, this card has success written all over it.]
Dear Mr. Carling:
Go ahead, pull this amazing little card off the paper.
It’s made of plastic. It costs you $2 to buy. But it’s worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.
Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?
This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.
Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar value and each transaction.
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.
You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract potent
When you started your job you may have felt excited and motivated to do your best and have a long successful career. However, things may have begun to turn sour over the years. Instead of waking up every morning happy to go to work, you get a bad feeling in the pit of your stomach and stepping into the building puts you in a bad mood. You may have ridiculous deadlines, a pushy boss, and equally frustrated co-workers. The work environment is no longer fun. If you experience any of these feelings, it may be a sign that it is time to quit your job.Quitting your job may be
[LETTER]
[Is 8 1/2 x 11 inches, copy on both sides]
December 27, 2007
Brad Carling, General Manager
Tri-City Chev-Olds
123 Any Street
Anytown OH 12345-9163
[Right here, beneath the prospect’s name, is affixed to the letter a sample auto gift card, personalized with the prospect’s name, and this headline: As you can see, this card has success written all over it.]
Dear Mr. Carling:
Go ahead, pull this amazing little card off the paper.
It’s made of plastic. It costs you $2 to buy. But it’s worth the price of a new car, sold off your lot. This card is worth the lifetime value of a loyal customer. In sales, service, parts, accessories and referrals. And goodwill. And free word-of-mouth advertising.
Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?
This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.
Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar value and each transaction.
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.
You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract poten
As we move into 2007, there are several distinct trends that will present an outstanding opportunity for business growth. The following paragraphs give a clear outline of the trends and how they will impact buying decisions.Generational cultureThe love affair between Generation Y, those born between 1977 and 2000, and the Internet will continue to grow. Online sites such as My Space and You Tube are becoming mega-outlets having an impact on entertainment, opinion, and marketing. More than 80% of this generation is comfortable making online purchases. Te
Hold it in you hand for a minute, and think of your competition. Consider your revenue goals for the next quarter. Do you need to increase your new and used vehicle sales? Boost your parts & service department revenue? Multiply your accessories department revenue? Retain customers after their warranty runs out?
This card will help. Big time. It’s a vital part of Sharpe AutoCards, a custom-branded loyalty and gift card program that generates revenue for your dealership. But first, how it works.
Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar value and each transaction.
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.
You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract poten
Whether you presently own a retail or web based business and are looking for an additional profit center or you are thinking of starting a business, jewelry is a “no-brainer” choice for a proven product category. The buying public, (particularly women) never tires of jewelry as the choices in color, materials, finishes and styles are endless and innovations are continual. Every generation reinvents jewelry for itself in much the same way that it reinvents music and fashion. Styles change but the basic facts remain the same. If you are a seasoned professional, please consider t
Take a look at the front of your card. As you can see, you customize the card to match your dealership’s brand image and visual identity. Now turn it over. See that magnetic stripe across the back? It stores information about the card’s dollar value and each transaction.
You hand cards like this to everyone whose business you want to attract and whose loyalty you must keep. Walk ins. Be Backs. Looky-Lous. Current customers. Even former customers. They all use the card to buy products and services at your auto dealership only.
You manage the program using a simple card reader hooked to a personal computer at your dealership running our software. For an average auto dealership, the start-up cost of buying the system and operating it for one year is less than $2 per car sold that year.
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract poten
Payroll accounting software is a comprehensive tool to meet all the accounting needs of companies, small businesses, institutions, multinational corporations, non-profit organizations, and other institutions. Payroll accounting software helps to calculate employee wages, tax withholdings, bonuses, salaries, and tax deductions in an accurate and timely manner.Payroll accounting software holds many features which minimizes manual labor and large amount of paper work. It is the perfect choice to keep track of weekly, monthly, quarterly, annual pay checks, and payroll tax-r
That’s what the card does. Here’s what it does for you.
Please read the brochure I’ve enclosed for the compelling specifics. You use the Sharpe AutoCards card to:
1. Close more sales by beating competitors’ discounts
2. Boost your service department revenue and repeat business
3. Multiply your accessories department revenue
4. Retain customers for years after the sale
5. Attract potential customers and increase traffic in your showroom
6. Increase referral business
7. Increase revenue on the back end
8. Promote brand awareness of your dealership
The Sharpe AutoCards system is up to five times less expensive than competing offerings. Plus, you pay no transaction fees and you don’t have to buy any annual maintenance contracts. I call that a win-win-lose proposition for you, your customers and your competitors.
Use your card today to receive free coffee and donuts for four.
The gift card you are holding in your hand has been pre-loaded with $10 worth of coffee and donuts. Get a first-hand demonstration of how the card works by inviting me to your showroom for a complimentary consultation about the Sharpe AutoCards system. Hand me your gift card, I’ll swipe it, process your transaction, and hand over your free coffee and donuts. Like the gift cards you’ll use one day, this one can only be redeemed at the place of business on the card, which is to say, Tri-City Chev-Olds.
When is a good time for us to get together for coffee and a chat at your showroom? Call me at 123 456-7891 today and let’s set up an appointment.
Yours sincerely,
[signature in blue ink]
Brad K Phillips, Director, Sales
Sharpe AutoCards
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