According to direct mail consultant Allyn Kramer, there are five “hot spots” in your direct mail packages where readers look first. Here they are, in order:

1. Outside envelope
2. Brochure headline
3. Inside address (who the letter is going to)
4. Signature line (who the letter is from)
5. Postscript

Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.

1. Re-phrase your ask in a new way
2. Reiterate the deadline for the member’s gift, if there is one
3. Point the donor to your website to make an online donation
4. Invite donors to refer you to a friend who may support your organization
5. Invite the donor to complete the enclosed reply card and envelope
6. Remind donors that their gifts are tax deductible
7. Invite the donor to join your monthly giving progr
   Nurse Educators Needed Stat!
   Nursing is the nations largest health care profession, with more than 2.7 million registered nurses nationwide, and nursing students account for more than half of all health professions students in the United States. Applications to attend nursing schools continue to increase nicely but did you know that thousands of students are being turned away because of an acute shortage of Nursin
   for information. And that’s your opportunity.

   According to direct mail consultant Allyn Kramer, there are five “hot spots” in your direct mail packages where readers look first. Here they are, in order:

   1. Outside envelope
   2. Brochure headline
   3. Inside address (who the letter is going to)
   4. Signature line (who the letter is from)
   5. Postscript

   Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.

   1. Re-phrase your ask in a new way
   2. Reiterate the deadline for the member’s gift, if there is one
   3. Point the donor to your website to make an online donation
   4. Invite donors to refer you to a friend who may support your organization
   5. Invite the donor to complete the enclosed reply card and envelope
   6. Remind donors that their gifts are tax deductible
   7. Invite the donor to join your monthly giving progr
      How to Start a Business
      Businesses come in all shapes and sizes. Some business owners started as kids, selling lemonade on the side of the street, while other business owners have bloomed later after years of careful planning. Whatever stage of life you're in, owning a business can be one of the most rewarding experiences you'll ever have. Starting a business is not for everyone though. Starting a business re
      Inside address (who the letter is going to)
      4. Signature line (who the letter is from)
      5. Postscript

      Since the PS is one part of your letter that you can be confident your donors will read, you need to write something there that will motivate your donor to send you a gift or take your desired action. Here are some ideas.

      1. Re-phrase your ask in a new way
      2. Reiterate the deadline for the member’s gift, if there is one
      3. Point the donor to your website to make an online donation
      4. Invite donors to refer you to a friend who may support your organization
      5. Invite the donor to complete the enclosed reply card and envelope
      6. Remind donors that their gifts are tax deductible
      7. Invite the donor to join your monthly giving progr
         Prolonged Unemployment: Reconnecting With The Labor Market
         We are reminded almost daily of improvements in the labor market and that jobs are now available, even if not plentiful. More workers than ever are quitting their jobs, worn out by the efforts that have been required over the past 5 to 8 years to be as productive as before with half the staffing of the past.If you have been unemployed for an extended period of time, you may find
         to send you a gift or take your desired action. Here are some ideas.
         1. Re-phrase your ask in a new way
         2. Reiterate the deadline for the member’s gift, if there is one
         3. Point the donor to your website to make an online donation
         4. Invite donors to refer you to a friend who may support your organization
         5. Invite the donor to complete the enclosed reply card and envelope
         6. Remind donors that their gifts are tax deductible
         7. Invite the donor to join your monthly giving progr
            Who Benefits from a Long Guarantee?
            And what is the real guarantee behind the guarantee that everyone promises at the end of their sales letters?Who really is the beneficiary of a long guarantee? You see, some 'savvy' marketers have figured out that the longer the guarantee period offered the less returns they'll have. They work on the principle that because people have a longer time frame in which to return some
            Invite donors to refer you to a friend who may support your organization
         8. Invite the donor to complete the enclosed reply card and envelope
         9. Remind donors that their gifts are tax deductible
         10. Invite the donor to join your monthly giving program
         11. Repeat your case for support in a fresh way
         12. Include a brief and uplifting story that demonstrates that your supporter’s gift will make an immediate difference
         13. Invite donors to upgrade their gift
         14. Offer a free guide on writing a will or making a bequest to your organization, sent to all who send a gift
         15. Draw your reader’s attention to a section in your enclosed brochure that illustrates your current need and encourages a gift
         16. Break down the ask into daily amounts (“Your gift of ?15 works out to just 50 pence a day”)
         17. Invite readers to visit your website to complete a survey (and ask for the gift again there)
         18. Give your phone number or email address and invite the donor to contact you with any questions
         19. Explain what will happen if you do not receive sufficient funding (without spreading fear and without making your donor feel guilty)
         20. Thank your members for their ongoing support
         21. Add a personal note about why you are so passionate about this particular ask-