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  • Other Added - Direct Mail Campaigns: 10 Rules to Creating Your Magnetic, Irresistible Order Form

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    hink of it as your 1-page advert for the offer in your sales letter.

    Make it attractive, easy to fi

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    The ‘Order Form’ is your response mechanism when you send a letter. It is the most important piece in your mailing package. It is the final ‘call to action’ your prospect will see.

    In many cases it can be a real stumbling block for someone and can often prevent a person from responding if it is too difficult to complete or doesn’t in any way confirm they are making the right decision.

    You need to create a ‘magnetic’ response form that your prospect cannot resist.

    Think of it as your 1-page advert for the offer in your sales letter.

    Make it attractive, easy to fil

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    e. It is the final ‘call to action’ your prospect will see.

    In many cases it can be a real stumbling block for someone and can often prevent a person from responding if it is too difficult to complete or doesn’t in any way confirm they are making the right decision.

    You need to create a ‘magnetic’ response form that your prospect cannot resist.

    Think of it as your 1-page advert for the offer in your sales letter.

    Make it attractive, easy to fi

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    one and can often prevent a person from responding if it is too difficult to complete or doesn’t in any way confirm they are making the right decision.

    You need to create a ‘magnetic’ response form that your prospect cannot resist.

    Think of it as your 1-page advert for the offer in your sales letter.

    Make it attractive, easy to fi

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    e making the right decision.

    You need to create a ‘magnetic’ response form that your prospect cannot resist.

    Think of it as your 1-page advert for the offer in your sales letter.

    Make it attractive, easy to fi

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    hink of it as your 1-page advert for the offer in your sales letter.

    Make it attractive, easy to fill in and valuable looking. Confirm the main thrust of your offer and any bonuses and guarantees you have made in your letter.

    Keep these 10 Rules in mind when designing your magnetic response form

    1) Avoid calling your form ‘Order Form’. Priority Reservation, Special Enquiry or Delegate Certificate is a more gentle approach.

    2) Use a separate sheet of paper for your order form. It is important - make it look as if it is a valuable piece of paper

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