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Other Added - Four Words To Make Your Business Communication More Persuasive
Successful entrepreneurs are the life blood of business in the United States and around the world. Every corporation, organization and banking system started with one person with an idea that blossomed into a thriving business.The entrepreneur spirit that drives a person to build a successful business from nothing is more than just intriguing. When we look at what characteristics or traits common among those that do succeed, we are able to design our own success.We are not
And, while you use this scientifically-proven system for persuasion, don’t forget Mr Kipling’s other honest serving men – you need to think about 'who' your audience is and tailor the message to them; and you need to consider 'when' and 'where' to deliver it to get maximum impact.
If you choose not to hit the four hot buttons, your message will miss a large chunk of your potential audience and you will lose out on many possible customers.
Or you can choose to use it as the basis for crafting your marketing messages
We are a society of people who work hard at the art of persuasion. We work to persuade our customers and prospects, our co-workers, our children, and just about any one else we can get to listen to us. But we’re not too good at listening and that is a shame because opportunities come when you listen hard.The customer will tell you about a problem they have. Solve it and you will have a long-term customer and maybe even a raving cheerleader. The prospect will tell you why they
“I keep six honest serving-men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who.”
Recent academic research has shown that Rudyard Kipling, who wrote the poem, is more than just a master of pretty words. It demonstrates that the formula for effective business communication is almost exactly the same.
After studying the learning style of different people for more than 25 years, educationalist Bernice McCarthy developed the 4MAT® teaching system to reflect the four different types of learning style that she identified.
The system works just as well for communication and marketing.
In brief, it splits people into four types:
• ‘Why’ people – need reasons and relevance before they will listen
• ‘What’ people – information junkies; want to know all the facts
• ‘How’ people – pragmatic and practical; they seek usability
• ‘What If’ people – visionary, interested in the future possibilities
Most of us have elements of all four types but usually one of the four ‘buttons’ is particularly ‘hot’.
For example, you can provide a ‘why’ person with all of the facts you like but they will not even listen unless you satisfy their ‘why’ first.
If you are giving a presentation or writing a marketing leaflet, the only safe assumption is that your audience will contain people of all four types.
And that’s where most marketing messages fail – they don’t pay enough attention to all four buttons.
Most often communication misses out the crucial first button – giving people a good reason ‘why’ they should pay attention. If you don’t hit that one, many in your audience won’t even listen to what you have to say.
Typically people rush straight in to the facts, the features – the ‘what’ part. While this is important, it is not enough on its own.
And, often, messages are stuffed full of information but don't make clear how it can be put to practical use.
So, whether you are writing a 200 word letter or a 60 minute presentation, try taking a piece of paper, splitting it into four quadrants and answering these four questions.
• Why should my audience be interested in this message?
• What information and facts do they need to make a decision about what I am saying?
• How will they use this information – what do they need to do next?
• What will happen in the future if they do or don’t take my advice?
Then use that information to write your letter or brochure or deliver your presentation.
The time needed for each segment will vary depending on your purpose but remember to give adequate time to all four – and cover them in the above order.
Cover ‘why’ as early as possible and make it powerful. Then give them the information they need but make sure you explain 'how' they can make it work. And finally, give a vivid picture of what will happen if they do (or don't) follow your advice.
And, while you use this scientifically-proven system for persuasion, don’t forget Mr Kipling’s other honest serving men – you need to think about 'who' your audience is and tailor the message to them; and you need to consider 'when' and 'where' to deliver it to get maximum impact.
If you choose not to hit the four hot buttons, your message will miss a large chunk of your potential audience and you will lose out on many possible customers.
Or you can choose to use it as the basis for crafting your marketing messages a
Security has become an inevitable part of today's dynamic world. Here comes the role of security guards. A security guard, otherwise known as security officer, is of supreme importance in almost all such arenas as physical security of personnel, monitoring specialized events, and protecting invaluable properties by maintaining high visibility presence to detect illegal or inappropriate actions. In other words, security guards are usually employed by a company or an organization to monitor
The system works just as well for communication and marketing.
In brief, it splits people into four types:
• ‘Why’ people – need reasons and relevance before they will listen
• ‘What’ people – information junkies; want to know all the facts
• ‘How’ people – pragmatic and practical; they seek usability
• ‘What If’ people – visionary, interested in the future possibilities
Most of us have elements of all four types but usually one of the four ‘buttons’ is particularly ‘hot’.
For example, you can provide a ‘why’ person with all of the facts you like but they will not even listen unless you satisfy their ‘why’ first.
If you are giving a presentation or writing a marketing leaflet, the only safe assumption is that your audience will contain people of all four types.
And that’s where most marketing messages fail – they don’t pay enough attention to all four buttons.
Most often communication misses out the crucial first button – giving people a good reason ‘why’ they should pay attention. If you don’t hit that one, many in your audience won’t even listen to what you have to say.
Typically people rush straight in to the facts, the features – the ‘what’ part. While this is important, it is not enough on its own.
And, often, messages are stuffed full of information but don't make clear how it can be put to practical use.
So, whether you are writing a 200 word letter or a 60 minute presentation, try taking a piece of paper, splitting it into four quadrants and answering these four questions.
• Why should my audience be interested in this message?
• What information and facts do they need to make a decision about what I am saying?
• How will they use this information – what do they need to do next?
• What will happen in the future if they do or don’t take my advice?
Then use that information to write your letter or brochure or deliver your presentation.
The time needed for each segment will vary depending on your purpose but remember to give adequate time to all four – and cover them in the above order.
Cover ‘why’ as early as possible and make it powerful. Then give them the information they need but make sure you explain 'how' they can make it work. And finally, give a vivid picture of what will happen if they do (or don't) follow your advice.
And, while you use this scientifically-proven system for persuasion, don’t forget Mr Kipling’s other honest serving men – you need to think about 'who' your audience is and tailor the message to them; and you need to consider 'when' and 'where' to deliver it to get maximum impact.
If you choose not to hit the four hot buttons, your message will miss a large chunk of your potential audience and you will lose out on many possible customers.
Or you can choose to use it as the basis for crafting your marketing messages
It is time to stop being so serious and have some fun with the universal Law of Attraction, also known as the Law of Belief.In simple words, this Law states that "you get exactly what you believe", "it is done unto you as you believe", "be it done unto you according to your faith", "your deeply held beliefs are materializing your reality"."you materialize on all planes the subconscious beliefs held in your subconscious mind".Let's see if we can share some light on this La
And that’s where most marketing messages fail – they don’t pay enough attention to all four buttons.
Most often communication misses out the crucial first button – giving people a good reason ‘why’ they should pay attention. If you don’t hit that one, many in your audience won’t even listen to what you have to say.
Typically people rush straight in to the facts, the features – the ‘what’ part. While this is important, it is not enough on its own.
And, often, messages are stuffed full of information but don't make clear how it can be put to practical use.
So, whether you are writing a 200 word letter or a 60 minute presentation, try taking a piece of paper, splitting it into four quadrants and answering these four questions.
• Why should my audience be interested in this message?
• What information and facts do they need to make a decision about what I am saying?
• How will they use this information – what do they need to do next?
• What will happen in the future if they do or don’t take my advice?
Then use that information to write your letter or brochure or deliver your presentation.
The time needed for each segment will vary depending on your purpose but remember to give adequate time to all four – and cover them in the above order.
Cover ‘why’ as early as possible and make it powerful. Then give them the information they need but make sure you explain 'how' they can make it work. And finally, give a vivid picture of what will happen if they do (or don't) follow your advice.
And, while you use this scientifically-proven system for persuasion, don’t forget Mr Kipling’s other honest serving men – you need to think about 'who' your audience is and tailor the message to them; and you need to consider 'when' and 'where' to deliver it to get maximum impact.
If you choose not to hit the four hot buttons, your message will miss a large chunk of your potential audience and you will lose out on many possible customers.
Or you can choose to use it as the basis for crafting your marketing messages
The new year is upon us and for many it is a tough time of year financially because let’s face it, most of us overspend and find ourselves in over our heads with debt in the new year. You have thought about starting a business and may have thought about this for months or even years but for whatever reason you never get started and get discouraged. Here are some reason’s why people never start: 1) Don’t have the finances 2) Not sure how to start 3) Don’t have a definite bus
• Why should my audience be interested in this message?
• What information and facts do they need to make a decision about what I am saying?
• How will they use this information – what do they need to do next?
• What will happen in the future if they do or don’t take my advice?
Then use that information to write your letter or brochure or deliver your presentation.
The time needed for each segment will vary depending on your purpose but remember to give adequate time to all four – and cover them in the above order.
Cover ‘why’ as early as possible and make it powerful. Then give them the information they need but make sure you explain 'how' they can make it work. And finally, give a vivid picture of what will happen if they do (or don't) follow your advice.
And, while you use this scientifically-proven system for persuasion, don’t forget Mr Kipling’s other honest serving men – you need to think about 'who' your audience is and tailor the message to them; and you need to consider 'when' and 'where' to deliver it to get maximum impact.
If you choose not to hit the four hot buttons, your message will miss a large chunk of your potential audience and you will lose out on many possible customers.
Or you can choose to use it as the basis for crafting your marketing messages
Do you want to improve the profitability of your company? Then it may be time to consider firing a few customers. You can make an informed decision about this difficult situation if you first clearly identify who are you profitable and unprofitable customers.Profitable Customers: While these customers amount to 20% of your total number of customers, they will generally account for 80% of your profitable business.General Characteristics:-Buy from you repeatedly.
And, while you use this scientifically-proven system for persuasion, don’t forget Mr Kipling’s other honest serving men – you need to think about 'who' your audience is and tailor the message to them; and you need to consider 'when' and 'where' to deliver it to get maximum impact.
If you choose not to hit the four hot buttons, your message will miss a large chunk of your potential audience and you will lose out on many possible customers.
Or you can choose to use it as the basis for crafting your marketing messages and see how much easier it becomes to create powerful marketing material and to deliver persuasive presentations.
Then, as your marketing message hits the mark with a much bigger audience, just watch as your business begins to grow.
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