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    A few days ago, I exposed a foolish letter I wrote to try and get prospects when I first became a freelance copywriter.

    Do you know what the right way to have approached this situation would have been?

    Meaning, if a freelance copywriter wanted to go out and try and "attract" new prospects (as opposed to chasing them down), can you guess what I should've done?

    The answer is simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-generating ads), and then...

    I should've mailed the heck out of them!

    Remember, the best way to generate new business is by using 2-step lead-generation.

    Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a free guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a

    "FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big

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    would have been?

    Meaning, if a freelance copywriter wanted to go out and try and "attract" new prospects (as opposed to chasing them down), can you guess what I should've done?

    The answer is simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-generating ads), and then...

    I should've mailed the heck out of them!

    Remember, the best way to generate new business is by using 2-step lead-generation.

    Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a free guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a

    "FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big

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    answer is simple: I should have wrote up a lead-generating ad (or more accurately, a series of lead-generating ads), and then...

    I should've mailed the heck out of them!

    Remember, the best way to generate new business is by using 2-step lead-generation.

    Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a free guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a

    "FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big

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    the best way to generate new business is by using 2-step lead-generation.

    Meaning, you go out and ask your potential prospects if they're interested in getting a free report, or a free guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a

    "FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big

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    guide, or in this case, maybe you'd want to pick out some kind of fancy-schmancy name like a

    "FREE Business-Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets The Big Guys Are Using To Triple Their Sales, Starting Immediately!"

    Even better still -- if you target your message even more directly to your prospects, your response rates would be even higher.

    Like this:

    "FREE Retail Store Owners Special Report: 7 Little-Known But Incredibly Powerful Secrets All The Big Retailers In Tampa Are Using To Explode Your Sales, Starting Immediately!"

    You'll notice, in this headline you've "double-bonded" with your prospect: You let them know this report is only for "Retail Store Owners", and only for those retail store owners in "Tampa".

    (And you could've even been more specific than that -- like "Sporting Goods Store Owners" -- that would be even stronger and more compelling.)

    Listen, no matter w

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