When Scare Tactics Work (And When They Don't) in Direct Marketing
Using fear to motivate action is a proven and effective technique in direct marketing. But when used inappropriately, it can not only suppress response, it can damage your brand.My wife and I have been harassed by our credit card company for months now. We are not missing payments. Our identity was not stolen. No, we have been harassed simply because we are not pick

How To Conduct Effective Online Surveys
Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are:Identify your objectiveDecide what information you needDevelop a questionnaireConduct the surveyAnalyze the responsesSuccessful sales people dress their best when in front of prospects. And so do successful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.

FONTS

• Use a serif typeface for the body. A popular choice is to set the body in Times Roman and the headlines and su
  Remodeling Your Offices? Avoid The Mess By Renting Commercial Office Space
  How long will your office space be filled with noise, dust, confusion and distractions? No matter how long it is too long.You can escape all the remodeling hassles by renting commercial office space for a week, month or however long you need it. And often the expense is more than justified by keeping your business productivity high.Commercial office space doe
  ful sales letters. Here are some tested sales letter design and layout tips, some of them from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.
  
  

  FONTS

  • Use a serif typeface for the body. A popular choice is to set the body in Times Roman and the headlines and su
    What Do You Do for a Living? or Why Our Titles Say Nothing About Our Work
    How many times in your life have you been asked “what do you do for a living”? And how many times have you actually answered the question? I bet very few. You probably answer this question by stating your “title” but suffice it to say that telling someone your title really gives the inquirer no real idea of what you actually do.I have been talking to people a
    hem from direct mail designer Ted Kikoler, and excerpted from The Lead Generation Handbook by Bob Bly.
    
    

    FONTS

    • Use a serif typeface for the body. A popular choice is to set the body in Times Roman and the headlines and su
      Eight Tips for Selecting an Air Brush Compressor
      If you're looking for an air-brush painting compressor, there are a few things you should consider first.The big question is to ask whether this is for home or professional use. Home use doesn't require the same dependability or rugged construction while commercial use requires better quality and more reliability. The commercial compressors will last longer under h
      Handbook by Bob Bly.
      
      

      FONTS

      • Use a serif typeface for the body. A popular choice is to set the body in Times Roman and the headlines and su
        Marketing the Government for Profit
        Steps and tips on marketing your business to the government.Fact: Federal, state and local governments buy over $450 billion combined in goods and services each year.Part of that can be yours if you know how to get it.Fact: Federal procurements under $25,000 never go through the bid/RFP process.The only way to earn these government procurements
        the body. A popular choice is to set the body in Times Roman and the headlines and subheads in Helvetica bold.
      • Type the body of the letter in black. Use an accent color for subheads if you wish.
      • To add emphasis to your headline, make it bold, a larger point size than the letter, and center it.
      • Make sure your typeface is large enough for your readers.

      MARGINS

      • Wi