Other Added - How to Generate 27 Qualified Subprime Mortgage Leads Per Day

I’ve found that one of the best ways to generate subprime mortgage leads is by direct mail.

So let’s look at the steps involved in putting together a profitable direct mail campaign to generate subprime mortgage leads.

Prospect List

There are two sources I recommend for obtaining your mailing lists – list companies and credit agencies.

Here are two sample criteria to request from list companies in order to target subprime borrowers:

1) Get a list of home owners who have just filed a chapter 13 bankruptcy. Do a cash out refinance and pay off their chapter 13 bankruptcy.

2) Get a list of people who originated a loan with a subprime lender at least 2 to 5 years ago. Their pre payment penalty will be expired and they will be ready to refinance.

Here are two list ideas when working with a credit agency to obtain your subprime mortgage lead mailing list:

1) Find homeowners who need help with their finances. Get a list of homeowners who are currently 30 days late on their first mortgage loan. Or, get a list of home owners who have a certain number of consumer lates 30, 60, or 90 in the past 6 to 12 months.

2) Select borrowers with a low credit score. You select the credit score range based on your loan programs.

Combine these with other criteria to better target your prospects. Here are two more list criteria ideas:

1) Homeowners with $15K to $50K outstanding revolving debt
2) Properties that have an LTV of 80% or less

Mail Piece

Here are a few important basics you’ll need to incorporate into your mail piece:

Personalized content

* Give sample payments.
* Tell them how much money the new loan will save then monthly and over the next 5 years.

Tell them about your unique selling propositions (USP’s)

* 1% mortgage loan options
* No closing cost options
* No payment for 2 months
* Are they already approved? If so, let them know in the letter

Be sure to comply with the state banking regulations in your area. Include the following in your mail piece:

* Equal housing lender logo
* State license number
* Disclose APR’s

Share some personal information about yourself under your signature

Your title
Years in the mortgage business
Awards you’ve received
Degrees or certifications you’ve earned
Hobbies
Interests

Here are examples:

Your Signature

Your Name

Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children
Single mother of two
Youth basketball coach

To get a complementary refinance letter that has produced more than $2,500,000 in mortgage commissions over the last 12 months visit:

http://www.Mortgage-Leads-Generator.com/a/refiletter.htm

Use Split Testing to Improve Your Conversion Rates

Now that you have a list of prospects and a mail piece, it’s time to mail. The secret to direct mail success is testing. If you test different elements of your direct mail campaign, you will find ways to increase conversion rates. Over time, you will have a mail campaign that will generate huge returns.

How to conduct Split Testing

Instruct your printer to separate your list into 3 groups:

1) Group 1 will be 80% of your list
2) Group 2 will be 10% of your list
3) And group 3 will consist of the last 10% of your list
4) Make sure the groups are randomly selected

Next…

1) Mail your original letter to group 1
2) Make ONE very small change to the original letter and mail it to group 2
3) Then, make another very small change to the original letter and mail it to group 3
4) Track your results and see which version of the letter had the highest number of calls, applications, loans originated and loans funded.
5) Make the winner your original letter and start all over again

Do you see what you have just done? It’s called split testing. If you do this consistently, you can continue to increase your conversion rate, get more leads, fund more loans and make more money!

Here are some ideas for changes:

* Use a website address instead of a phone number
* Use a website address with a phone number
* Add a heading
* Change one paragraph
* Experiment with the PS
* Offer a coupon or something for free (appraisal, processing, etc)
* Add Red Headlines to your letter
* Use different envelopes
* Talk about different and unique USP’s

Be sure to only make one small change at a time. If you make massive changes you won’t know what specific change affected your conversion rate.

Don’t underestimate the power of this testing. If you mail 2,500 letters a week, a 1% increase in response will give you an extra 25 calls per week. That’s an extra 100 calls per month. At a measly 10% conversion rate, that’s an extra 10 loans per month.

That could easily equate to an extra $50,000 to $90,000 in commissions every month!

I am confident that a strong direct mail campaign will help you generate more subprime mortgage leads. Try these tips and you’ll be amazed at your results!

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Hartley Pinn has recently created the "Mortgage Leads Generator" Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71 The Fear Factor
I recently conducted a lil' survey asking my colleagues what were their biggest fears when thinking about starting a business or running their business. The following are the top three fears that resulted from my survey and some ways to combat them.1. Fear of Failure: But of course… the most obvious. Unfortunately, the reality is that 30-50% of start-ups fail for various reasons...not always because of poor sales. Actually, of every seven businesses that shut their doors, only one actually fails - that is, leaves unpaid obligations (Small Business Administration-sponsored research). Then you have your external factors that are uncontrollable, hence the thousands of 9/11 layoffs. However, there are some basics ways to get over failing, s who need help with their finances. Get a list of homeowners who are currently 30 days late on their first mortgage loan. Or, get a list of home owners who have a certain number of consumer lates 30, 60, or 90 in the past 6 to 12 months.

2) Select borrowers with a low credit score. You select the credit score range based on your loan programs.

Combine these with other criteria to better target your prospects. Here are two more list criteria ideas:

1) Homeowners with $15K to $50K outstanding revolving debt
2) Properties that have an LTV of 80% or less

Mail Piece

Here are a few important basics you’ll need to incorporate into your mail piece:

Personalized content

* Give sample payments.
* Tell them how much money the new loan will save then monthly and over the next 5 years.

Tell them about your unique selling propositions (USP’s)

* 1% mortgage loan options
* No closing cost options
* No payment for 2 months
* Are they already approved? If so, let them know in the letter

Be sure to comply with the state banking regulations in your area. Include the following in your mail piece:

* Equal housing lender logo
* State license number
* Disclose APR’s

Share some personal information about yourself under your signature

Your title
Years in the mortgage business
Awards you’ve received
Degrees or certifications you’ve earned
Hobbies
Interests

Here are examples:

Your Signature

Your Name

Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children
Single mother of two
Youth basketball coach

To get a complementary refinance letter that has produced more than $2,500,000 in mortgage commissions over the last 12 months visit:

http://www.Mortgage-Leads-Generator.com/a/refiletter.htm

Use Split Testing to Improve Your Conversion Rates

Now that you have a list of prospects and a mail piece, it’s time to mail. The secret to direct mail success is testing. If you test different elements of your direct mail campaign, you will find ways to increase conversion rates. Over time, you will have a mail campaign that will generate huge returns.

How to conduct Split Testing

Instruct your printer to separate your list into 3 groups:

1) Group 1 will be 80% of your list
2) Group 2 will be 10% of your list
3) And group 3 will consist of the last 10% of your list
4) Make sure the groups are randomly selected

Next…

1) Mail your original letter to group 1
2) Make ONE very small change to the original letter and mail it to group 2
3) Then, make another very small change to the original letter and mail it to group 3
4) Track your results and see which version of the letter had the highest number of calls, applications, loans originated and loans funded.
5) Make the winner your original letter and start all over again

Do you see what you have just done? It’s called split testing. If you do this consistently, you can continue to increase your conversion rate, get more leads, fund more loans and make more money!

Here are some ideas for changes:

* Use a website address instead of a phone number
* Use a website address with a phone number
* Add a heading
* Change one paragraph
* Experiment with the PS
* Offer a coupon or something for free (appraisal, processing, etc)
* Add Red Headlines to your letter
* Use different envelopes
* Talk about different and unique USP’s

Be sure to only make one small change at a time. If you make massive changes you won’t know what specific change affected your conversion rate.

Don’t underestimate the power of this testing. If you mail 2,500 letters a week, a 1% increase in response will give you an extra 25 calls per week. That’s an extra 100 calls per month. At a measly 10% conversion rate, that’s an extra 10 loans per month.

That could easily equate to an extra $50,000 to $90,000 in commissions every month!

I am confident that a strong direct mail campaign will help you generate more subprime mortgage leads. Try these tips and you’ll be amazed at your results!

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Hartley Pinn has recently created the "Mortgage Leads Generator" Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71 Check Your Paradigm At The Door
Since some people might not be sure what a paradigm is, let's just define it a little before we start, and then we'll talk about the relative sizes of Texas and New Jersey, and why you don't inspect cattle wearing high heels.Although the term "paradigm" can take on different shades of meaning depending on the subject and the people involved, the basic point of view is that a paradigm is the pattern within which you live, think, and operate. Since so many of our actions and reactions are based on the paradigm we are operating under, you can see how there is a possibility for a gross misjudgment on someone's part if their paradigm is incorrect or skewed. In other words, if your paradigm is one that assumes you are in danger, you may jup>* Equal housing lender logo
* State license number
* Disclose APR’s

Share some personal information about yourself under your signature

Your title
Years in the mortgage business
Awards you’ve received
Degrees or certifications you’ve earned
Hobbies
Interests

Here are examples:

Your Signature

Your Name

Senior Mortgage Planner
10 Years Mortgage Experience
Licensed Financial Planner
Married with 3 children
Single mother of two
Youth basketball coach

To get a complementary refinance letter that has produced more than $2,500,000 in mortgage commissions over the last 12 months visit:

http://www.Mortgage-Leads-Generator.com/a/refiletter.htm

Use Split Testing to Improve Your Conversion Rates

Now that you have a list of prospects and a mail piece, it’s time to mail. The secret to direct mail success is testing. If you test different elements of your direct mail campaign, you will find ways to increase conversion rates. Over time, you will have a mail campaign that will generate huge returns.

How to conduct Split Testing

Instruct your printer to separate your list into 3 groups:

1) Group 1 will be 80% of your list
2) Group 2 will be 10% of your list
3) And group 3 will consist of the last 10% of your list
4) Make sure the groups are randomly selected

Next…

1) Mail your original letter to group 1
2) Make ONE very small change to the original letter and mail it to group 2
3) Then, make another very small change to the original letter and mail it to group 3
4) Track your results and see which version of the letter had the highest number of calls, applications, loans originated and loans funded.
5) Make the winner your original letter and start all over again

Do you see what you have just done? It’s called split testing. If you do this consistently, you can continue to increase your conversion rate, get more leads, fund more loans and make more money!

Here are some ideas for changes:

* Use a website address instead of a phone number
* Use a website address with a phone number
* Add a heading
* Change one paragraph
* Experiment with the PS
* Offer a coupon or something for free (appraisal, processing, etc)
* Add Red Headlines to your letter
* Use different envelopes
* Talk about different and unique USP’s

Be sure to only make one small change at a time. If you make massive changes you won’t know what specific change affected your conversion rate.

Don’t underestimate the power of this testing. If you mail 2,500 letters a week, a 1% increase in response will give you an extra 25 calls per week. That’s an extra 100 calls per month. At a measly 10% conversion rate, that’s an extra 10 loans per month.

That could easily equate to an extra $50,000 to $90,000 in commissions every month!

I am confident that a strong direct mail campaign will help you generate more subprime mortgage leads. Try these tips and you’ll be amazed at your results!

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Hartley Pinn has recently created the "Mortgage Leads Generator" Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71 Corporate Gift Ideas: How To Choose The Right Freebee
Give away promotional corporate gifts and make more profitGiving away promotional corporate gifts to your loyal and prospective customers is a tried and proven marketing tool for helping expand your business. It's vitally important to make sure that the name of your company is foremost in the mind of your audience when they come to a buying decision and an excellent way to do this is to give them something to remember you by. The hardest part of giving away freebees is finding the right corporate gift ideas to give people so here are a few ideas to get you going.How often do they purchase?This makes a difference when thinking about what type of corporate gift will best remind them of your companyate huge returns.

How to conduct Split Testing

Instruct your printer to separate your list into 3 groups:

1) Group 1 will be 80% of your list
2) Group 2 will be 10% of your list
3) And group 3 will consist of the last 10% of your list
4) Make sure the groups are randomly selected

Next…

1) Mail your original letter to group 1
2) Make ONE very small change to the original letter and mail it to group 2
3) Then, make another very small change to the original letter and mail it to group 3
4) Track your results and see which version of the letter had the highest number of calls, applications, loans originated and loans funded.
5) Make the winner your original letter and start all over again

Do you see what you have just done? It’s called split testing. If you do this consistently, you can continue to increase your conversion rate, get more leads, fund more loans and make more money!

Here are some ideas for changes:

* Use a website address instead of a phone number
* Use a website address with a phone number
* Add a heading
* Change one paragraph
* Experiment with the PS
* Offer a coupon or something for free (appraisal, processing, etc)
* Add Red Headlines to your letter
* Use different envelopes
* Talk about different and unique USP’s

Be sure to only make one small change at a time. If you make massive changes you won’t know what specific change affected your conversion rate.

Don’t underestimate the power of this testing. If you mail 2,500 letters a week, a 1% increase in response will give you an extra 25 calls per week. That’s an extra 100 calls per month. At a measly 10% conversion rate, that’s an extra 10 loans per month.

That could easily equate to an extra $50,000 to $90,000 in commissions every month!

I am confident that a strong direct mail campaign will help you generate more subprime mortgage leads. Try these tips and you’ll be amazed at your results!

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Hartley Pinn has recently created the "Mortgage Leads Generator" Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71 What Constitutes a Learning Organization
The work that was done in the early 90's and subsequently in the field of corporate practice by Peter Senge and his Associates in the Sloan School of Management at MIT and by Chris Argyris and his Associates at Harvard have flowed from academia in to the world of successful corporate management. Senge's theories and experience in his consulting practice at MIT have become the foundation for the theory and practice of what is now known as the learning organization. Senge's work came to the fore through his ground breaking book "The Fifth Discipline" published by Doubleday in 1990.In that book Senge, introduced the concept of five new components which he believed were gradually converging to innovate learning organizations. The five te* Offer a coupon or something for free (appraisal, processing, etc)
* Add Red Headlines to your letter
* Use different envelopes
* Talk about different and unique USP’s

Be sure to only make one small change at a time. If you make massive changes you won’t know what specific change affected your conversion rate.

Don’t underestimate the power of this testing. If you mail 2,500 letters a week, a 1% increase in response will give you an extra 25 calls per week. That’s an extra 100 calls per month. At a measly 10% conversion rate, that’s an extra 10 loans per month.

That could easily equate to an extra $50,000 to $90,000 in commissions every month!

I am confident that a strong direct mail campaign will help you generate more subprime mortgage leads. Try these tips and you’ll be amazed at your results!

Please feel free to reprint this article as long as the resource box is left intact and all links are hyperlinked.

Hartley Pinn has recently created the "Mortgage Leads Generator" Training Course to teach mortgage loan officers 10 proven strategies for generating more than 71 mortgage leads per day.

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