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  • Other Added - Lapsed Donor Reactivation And Recovery: Continue Writing Those Direct Mail Donation Letters.

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    response rates and higher net revenue than mailing to cold lists. So you should never drop lapsed donors and members from your mailings altogether. Instead, ke
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    When is the best time to stop sending direct mail donation appeal letters to your lapsed donors?

    Never.

    Dropping lapsed donors and members from your mailings is rarely cost-effective. Sending them all of your regular mailings is not cost-effective either, of course, and I’m not saying that you should. But lapsed donors should receive something from your organization each year.

    Maybe a year-end appeal. Maybe a simple renewal mailing. But you should send them something. Here’s why.

    Lapsed donors are better prospects for gifts than complete strangers are. Mailing to them will almost certainly generate better response rates and higher net revenue than mailing to cold lists. So you should never drop lapsed donors and members from your mailings altogether. Instead, kee

    Towards an Effective Newsletter
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    r mailings is rarely cost-effective. Sending them all of your regular mailings is not cost-effective either, of course, and I’m not saying that you should. But lapsed donors should receive something from your organization each year.

    Maybe a year-end appeal. Maybe a simple renewal mailing. But you should send them something. Here’s why.

    Lapsed donors are better prospects for gifts than complete strangers are. Mailing to them will almost certainly generate better response rates and higher net revenue than mailing to cold lists. So you should never drop lapsed donors and members from your mailings altogether. Instead, ke

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    lapsed donors should receive something from your organization each year.

    Maybe a year-end appeal. Maybe a simple renewal mailing. But you should send them something. Here’s why.

    Lapsed donors are better prospects for gifts than complete strangers are. Mailing to them will almost certainly generate better response rates and higher net revenue than mailing to cold lists. So you should never drop lapsed donors and members from your mailings altogether. Instead, ke

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    m something. Here’s why.

    Lapsed donors are better prospects for gifts than complete strangers are. Mailing to them will almost certainly generate better response rates and higher net revenue than mailing to cold lists. So you should never drop lapsed donors and members from your mailings altogether. Instead, ke

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    response rates and higher net revenue than mailing to cold lists. So you should never drop lapsed donors and members from your mailings altogether. Instead, keep mailing to them until your response rate and average gift drop below what you would receive by mailing to cold names.

    Direct mail fundraising consultant and author Mal Warwick recommends mailing to a lapsed list until your results in response rate and average gift are 20% worse than they would be with a cold list, since recovered lapsed donors can be expected to perform at least 20% better than people off a cold list.

    Think of your lapsed donors as numbers One secret to recovering your lapsed donors is to stop thinking of them as individuals and to start thinking of them as numbers. That runs contrary to con

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