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Other Added - Notes for Newbies - Part Two - Your Product
This article is about building successful project teams and focuses on the work done Meredith Belbin and John Hartson in the 1970s at Henley. This has now become a branded method. Please note I have no connection with the Belbin Associates nor am I undertaking any MLM activities on their behalf. I include this reference as background for the interested reader.The insights gained from the Belbin approach have implications on the discussions about leadership and management. I will first give a short background of how the research arose and a brief outline of what I would cons
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but ba
Municipal and law enforcement officials in Georgia are still calculating the final costs associated with the “runaway bride”. Much like the runaway bride, the “runaway candidate” can have a devastating effect upon a potential employer. In today’s competitive market for top candidates, most employers consider a candidate “onboard” once they have accepted the job and signed their offer letter. I would counter we’re not at the finish line, or “honeymoon”, just yet.Lurking the in darkness, is the dreaded “fall-off” and counter offer. A “fall off” occurs when the candidate has a
Today we want to talk about your product. This is the second crucial part of your business if you want to make big money as a direct marketer. Again, if you don’t get this right, your business simply won’t succeed.
Your product
Last time we talked about your target market. This is your most important decision. Having decided on your target market, deciding what products you want to offer them is a bit easier. :-)
Finding products depends entirely on your market. If your target market is people who love Agatha Christy, then you need products about Agatha Christy.
Here are some things you can think about selling to your target market:
- Books by Agatha Christy
- Books about Agatha Christy
- Copies of reviews of her books
- Subscriptions to your Agatha Christy newsletter
- Paid subscriptions to the ‘Members Only’ section of your Agatha Christy website
- Ebooks about her written by you
- Reprints of newspaper and magazine articles about her
- Copies of interviews with her (Keep in mind that all the people I know who make it big in this business work to the highest standards of openness, honesty and ethical practices. Never, ever pirate, steal or plagiarise the work of others. When we talk about copies or reprints, we are talking about material you are authorized or licenced to sell.)
- You can probably think of a few more
If your target market is people interested in the direct marketing of information products, here are some things you can think about offering them:
- Books, ebooks, CDs, DVDs, video tapes and audio tapes with reprint licenses
- Domain names and websites for resale
- Seminars and workshops
- Personal coaching and mentoring
- Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design
- Turnkey business packages
- Paid subscriptions to your newsletter
- Paid subscriptions to the ‘Members Only’ section of your website
- You can probably think of a few more
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but bas
While there are many marketing debates around what constitutes marketing success, there is very little debate around why marketing fails. Lets take a brief look at five things that are guaranteed to cripple your marketing efforts, and budget.1) Don't Define what you want Marketing to Achieve.This is the number one pitfall of nearly all marketing campaigns. You are guaranteed to fail if you don't decide up front what you want the campaign to do for you. You'll get side-tracked, pulled off course by the creative team and/or achieve something completely unintended (posi
Here are some things you can think about selling to your target market:
- Books by Agatha Christy
- Books about Agatha Christy
- Copies of reviews of her books
- Subscriptions to your Agatha Christy newsletter
- Paid subscriptions to the ‘Members Only’ section of your Agatha Christy website
- Ebooks about her written by you
- Reprints of newspaper and magazine articles about her
- Copies of interviews with her (Keep in mind that all the people I know who make it big in this business work to the highest standards of openness, honesty and ethical practices. Never, ever pirate, steal or plagiarise the work of others. When we talk about copies or reprints, we are talking about material you are authorized or licenced to sell.)
- You can probably think of a few more
If your target market is people interested in the direct marketing of information products, here are some things you can think about offering them:
- Books, ebooks, CDs, DVDs, video tapes and audio tapes with reprint licenses
- Domain names and websites for resale
- Seminars and workshops
- Personal coaching and mentoring
- Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design
- Turnkey business packages
- Paid subscriptions to your newsletter
- Paid subscriptions to the ‘Members Only’ section of your website
- You can probably think of a few more
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but ba
Business entrepreneurship - Are you ready for it?Business entrepreneurship fascinates a lot of people. Different people have different reasons for starting as a business entrepreneur. Some people take up business entrepreneurship just because they are fed up or bored with their daily routine job and want to try out something different. Others become a business entrepreneur because they think that their current job doesn’t get them enough money. And a lot of people get into business entrepreneurship because they want to be their own boss.Business entrepreneurship is a
If your target market is people interested in the direct marketing of information products, here are some things you can think about offering them:
- Books, ebooks, CDs, DVDs, video tapes and audio tapes with reprint licenses
- Domain names and websites for resale
- Seminars and workshops
- Personal coaching and mentoring
- Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design
- Turnkey business packages
- Paid subscriptions to your newsletter
- Paid subscriptions to the ‘Members Only’ section of your website
- You can probably think of a few more
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but ba
Behind the ScenesThough he just graduated from New York University (NYU) Tisch School of the Arts, New York, NY, this past year, cinematography buff Ryan Richmond has already made a name for himself in the film industry. His secret? Getting a head start. While in high school, this Washington D.C. student scored internships producing promos for the Discovery Channel, editing for CNN, and working for BET. He believes the best time to get started on cinematography careers is when you're a student. "Any company is likely to open doors to high school students
- Books, ebooks, CDs, DVDs, video tapes and audio tapes with reprint licenses
- Domain names and websites for resale
- Seminars and workshops
- Personal coaching and mentoring
- Software for automating management of their lists, autoresponders, mail management systems, visitor tracking and website design
- Turnkey business packages
- Paid subscriptions to your newsletter
- Paid subscriptions to the ‘Members Only’ section of your website
- You can probably think of a few more
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but ba
As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Franchise Times, who has hired a new salesman, who is going to all the franchisors and telling them to advertise.Most franchisors have theories of where it is best to advertise. Most
You should have the idea by now. Think about your target market and ask yourself what they would be interested in buying from you (now you can probably see the importance of being very focussed about your particular market).
The next big question is where you can find products. Again, it depends on your market, but basically there are three sources. You can:
- Create them yourself
- Buy them
- Pay somebody to create them for you
Creating products yourself can be rewarding. If you have a talent for writing articles, designing software, organizing and running seminars, creating ‘how-to’ DVDs or managing discussion groups, this is a good starting point.
There are bags of public domain (not copyright – free to be reproduced) information on the Internet that you can paste into books or articles you are writing. Others in the business who are interested in making their names known are often prepared to write articles for you, sometimes for free (assuming you give them proper credit). A troll of the Internet will give you lots of ideas.
Whatever your market, there are products you can buy to resell. Again, a troll of the Internet, particularly ebay and people with websites offering products of interest to you are likely sources.
Finally, you can pay somebody to create products for you. This is one probably best left until you have a little experience in the business. The upside is that when you pay somebody to create a unique product for you, you own it and it can make you a pile of money. :-)
The downside is that a good product will probably cost you more money than you can afford right now. It’s not unusual for somebody to pay ?10,000 for, say, a software package, that over time will earn them ?2,000,000 or more. Not bad!
So, your assignment for today is to sit down, once again, with your A4 pad and make a long, long list of possible products for your market. Now it’s starting to be fun. I shall have a great deal more to say about products in later articles.
That’s all for this time. See you soon.
Next time we shall talk about the next most important things you must do first to build a profitable direct marketing business. This is your list.
Thanks for listening :-)
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