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Other Added - Real Estate Postcard Q&A: First Class Mail vs. Bulk Mail
Organization has been something elusive to many of us for decades. We all constantly lose thing, and wish we had a more organized system of record keeping. Whether it was digging through the attic to find the old Christmas decorations we stuffed into a million different boxes in a rush and panic to get them down before Easter, or organizing all of our
With that said, you should try to maximize your deliverable rate by using fresh data. By using a reputable list provider, you can easily keep undeliverable mail below the 10% mark.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also re
IntroductionLearning guides are a very useful medium for delivering flexible delivery when the topic and circumstances are conducive to it. According to Bruhn and Guthrie (1994), a Learning Guide is a 'structured booklet designed to direct the learner through a series of learning activities and to a range of resources to achieve specifie
Is it better to send real estate farming postcards by first class mail or bulk mail?
Brandon's Answer:
There are two major differences between Standard (bulk) mail and First Class mail. First of all, there's the speed factor. The U.S. Postal Service states that Standard mail usually arrives within 3 to 15 business days, while First Class mail averages 1 to 3 business days.
Another big difference is that First Class mail offers a return service, while Standard mail does not. Let's say you send 1,000 postcards, but 150 of them have bad addresses. With First Class mail, you would know this because the bad ones would be returned to you (at no extra cost). The post office will also try to forward the postcard if the recipient has moved.
But if you sent those 1,000 postcards by Standard mail, you wouldn't know about the bad addresses because Standard mail doesn't return to sender. In all likelihood the 150 postcards with bad addresses would wind up in the trash.
A Postcard Revelation
I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.
"We never got returns like this before," the broker said to me. "So why now?"
In truth, their deliverable rates probably didn't change much. They just didn't know about the bad addresses before because Standard mail doesn't get returned. So they assumed all the postcards were reaching their destinations. Switching to First Class was an eye-opener.
Which Class of Mail is Right For You?
So which class of mail should you use? Well, that depends. If it's important for you to know about your undeliverable postcards, First Class is your option. If speed is a factor, again, First Class is your choice. But if you're on a budget, I recommend using Standard mail.
Undeliverable Postcards are Common
Here's something to remember when you send out your farming postcards. Even with the most current mailing list possible, some of your postcards will be undeliverable. My research and experience shows that the average undeliverable rate for direct mail is about 8%. So no matter what you do, you're going to have some postcards that either come back to you or wind up in the trash. There is no such thing as a 100% deliverable postcard mailing.
With that said, you should try to maximize your deliverable rate by using fresh data. By using a reputable list provider, you can easily keep undeliverable mail below the 10% mark.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also ret
I suspect all of you out there have someone that you rely on for insight and perspective – that wise old mentor that seems to have an unlimited depth of experience to draw from in helping you navigate life’s little challenges. You know, those little parables and anecdotal tales that always relate perfectly that very problem you’re trying to solve. Tod
But if you sent those 1,000 postcards by Standard mail, you wouldn't know about the bad addresses because Standard mail doesn't return to sender. In all likelihood the 150 postcards with bad addresses would wind up in the trash.
A Postcard Revelation
I once knew a broker whose agents had been mailing their farming postcards by Standard mail. The office later switched to First Class mail for faster delivery, and they were shocked by the number of returned postcards.
"We never got returns like this before," the broker said to me. "So why now?"
In truth, their deliverable rates probably didn't change much. They just didn't know about the bad addresses before because Standard mail doesn't get returned. So they assumed all the postcards were reaching their destinations. Switching to First Class was an eye-opener.
Which Class of Mail is Right For You?
So which class of mail should you use? Well, that depends. If it's important for you to know about your undeliverable postcards, First Class is your option. If speed is a factor, again, First Class is your choice. But if you're on a budget, I recommend using Standard mail.
Undeliverable Postcards are Common
Here's something to remember when you send out your farming postcards. Even with the most current mailing list possible, some of your postcards will be undeliverable. My research and experience shows that the average undeliverable rate for direct mail is about 8%. So no matter what you do, you're going to have some postcards that either come back to you or wind up in the trash. There is no such thing as a 100% deliverable postcard mailing.
With that said, you should try to maximize your deliverable rate by using fresh data. By using a reputable list provider, you can easily keep undeliverable mail below the 10% mark.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also re
Whether you are a seasoned small business professional, or you have just opened your doors to new clients, your marketing strategy should not only involve bringing in new business, it should also include keeping your current clients, your most important asset, happy and coming back for more or referring your services.Top-notch customer service
"We never got returns like this before," the broker said to me. "So why now?"
In truth, their deliverable rates probably didn't change much. They just didn't know about the bad addresses before because Standard mail doesn't get returned. So they assumed all the postcards were reaching their destinations. Switching to First Class was an eye-opener.
Which Class of Mail is Right For You?
So which class of mail should you use? Well, that depends. If it's important for you to know about your undeliverable postcards, First Class is your option. If speed is a factor, again, First Class is your choice. But if you're on a budget, I recommend using Standard mail.
Undeliverable Postcards are Common
Here's something to remember when you send out your farming postcards. Even with the most current mailing list possible, some of your postcards will be undeliverable. My research and experience shows that the average undeliverable rate for direct mail is about 8%. So no matter what you do, you're going to have some postcards that either come back to you or wind up in the trash. There is no such thing as a 100% deliverable postcard mailing.
With that said, you should try to maximize your deliverable rate by using fresh data. By using a reputable list provider, you can easily keep undeliverable mail below the 10% mark.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also re
Network marketing is often described as the ultimate “people’s” business. The very term “network” immediately makes us think of a company of people working together, linked by powerful connections.If you are involved in network marketing (also known as Multi-level marketing or MLM) you are in business FOR yourself. But your company assures yo
So which class of mail should you use? Well, that depends. If it's important for you to know about your undeliverable postcards, First Class is your option. If speed is a factor, again, First Class is your choice. But if you're on a budget, I recommend using Standard mail.
Undeliverable Postcards are Common
Here's something to remember when you send out your farming postcards. Even with the most current mailing list possible, some of your postcards will be undeliverable. My research and experience shows that the average undeliverable rate for direct mail is about 8%. So no matter what you do, you're going to have some postcards that either come back to you or wind up in the trash. There is no such thing as a 100% deliverable postcard mailing.
With that said, you should try to maximize your deliverable rate by using fresh data. By using a reputable list provider, you can easily keep undeliverable mail below the 10% mark.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also re
When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What loo
With that said, you should try to maximize your deliverable rate by using fresh data. By using a reputable list provider, you can easily keep undeliverable mail below the 10% mark.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also retain the author's note and byline.
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