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Other Added - How To Advertise Your Products and Services To College Students For Free (Almost)
Every automobile with a reciprocating engine needs an oil change to remain in good running order. So it stands to good reason that an oil change business might be a good one to start. Of course opening up a business with a location on a busy street and going through the planning process can be a real bear, no to mention set you back half a million dollars.For this reason many have considered starting a Mobile Oil and Lube Business instead of operating out of a fixed site location. As the Founder of The Oil Change Guys; a mobile oil
Once you step into the market place, you were ‘prisoner’ of the offers.
The same thing goes for college students. Once they enter the buildings, they are prisoner of your advertising. They’re under your ‘control’, we could venture to say…for as long as your flyer can attract their attention, they won’t fail to miss it. As long as your offer taps into one of their emotional needs for recognition, love, amusement, success, they
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialis
Today, I am going to talk about a singular experience and present to you a rare opportunity to advertise your products, to one of the greatest and most controllable markets, accessible almost for free, through an overlooked media. (It has nothing to do with Pay-Per-Click, or newspaper )
I am talking about college students as the market, and the college campus as a center of marketing research and experiments.
Is A College Campus A Flea Market In Disguise?
I come from Mirebalais, a small city in Haiti. And when I was a boy I used to go the market (make it flea market or open market) to buy chicken, which I intended to raise without my mother knowing. (that’s a different story).
But if you’ll bear with me, you’ll see the relationship between a college campus and an actual flea market. And if you can see the relationship you’ll see the vast opportunity for market testing and covert marketing research that a college campus offers.
How Much Controld Do You Have Over Your Audience On A College Campus?
In a flea market, people are gathered to buy and sell their products. On a college campus, students are gathered to buy education, and sell themselves to each other. Those students carry with them their everyday dreams, their everyday wants, their everyday desires. And these emotional buttons can put in motion by your advertisement because those students carry with them the same emotions that people carry with them in the marketplace.
Control? Wednesdays and Saturdays were the market days in my little city. And when you go to the market, you could not avoid the sellers: the people crying :” Fresh milk, right from the cow. Buy now and mix with your coffee..” You could not avoid the other merchants yelling: “Sweet potatoes. Delicious sweet potatoes. Big ones too. Unearthed today, boil them and delight your family. Give your children good food. Sweet potatoes.”
Once you step into the market place, you were ‘prisoner’ of the offers.
The same thing goes for college students. Once they enter the buildings, they are prisoner of your advertising. They’re under your ‘control’, we could venture to say…for as long as your flyer can attract their attention, they won’t fail to miss it. As long as your offer taps into one of their emotional needs for recognition, love, amusement, success, they
When working on bricklaying you will see that it is an operation that repeats itself a lot and also is very challenging physically speaking. This being the case you can imagine that somebody, someday would have though of a solution, an automated solution. Also, another problem that appears is the lack of qualified workers and because of these facts the automated bricklayer was invented.The newly designed machine is called the Mobile Bricklaying Robot and is said to help a lot. It can take bricks from a prepared pile, will apply mat
I come from Mirebalais, a small city in Haiti. And when I was a boy I used to go the market (make it flea market or open market) to buy chicken, which I intended to raise without my mother knowing. (that’s a different story).
But if you’ll bear with me, you’ll see the relationship between a college campus and an actual flea market. And if you can see the relationship you’ll see the vast opportunity for market testing and covert marketing research that a college campus offers.
How Much Controld Do You Have Over Your Audience On A College Campus?
In a flea market, people are gathered to buy and sell their products. On a college campus, students are gathered to buy education, and sell themselves to each other. Those students carry with them their everyday dreams, their everyday wants, their everyday desires. And these emotional buttons can put in motion by your advertisement because those students carry with them the same emotions that people carry with them in the marketplace.
Control? Wednesdays and Saturdays were the market days in my little city. And when you go to the market, you could not avoid the sellers: the people crying :” Fresh milk, right from the cow. Buy now and mix with your coffee..” You could not avoid the other merchants yelling: “Sweet potatoes. Delicious sweet potatoes. Big ones too. Unearthed today, boil them and delight your family. Give your children good food. Sweet potatoes.”
Once you step into the market place, you were ‘prisoner’ of the offers.
The same thing goes for college students. Once they enter the buildings, they are prisoner of your advertising. They’re under your ‘control’, we could venture to say…for as long as your flyer can attract their attention, they won’t fail to miss it. As long as your offer taps into one of their emotional needs for recognition, love, amusement, success, they
The perpetrators of the recent spate of financial frauds in the USA acted with callous disregard for both their employees and shareholders - not to mention other stakeholders. Psychologists have often remote-diagnosed them as "malignant, pathological narcissists".Narcissists are driven by the need to uphold and maintain a false self - a concocted, grandiose, and demanding psychological construct typical of the narcissistic personality disorder. The false self is projected to the world in order to garner "narcissistic supply" - adul
How Much Controld Do You Have Over Your Audience On A College Campus?
In a flea market, people are gathered to buy and sell their products. On a college campus, students are gathered to buy education, and sell themselves to each other. Those students carry with them their everyday dreams, their everyday wants, their everyday desires. And these emotional buttons can put in motion by your advertisement because those students carry with them the same emotions that people carry with them in the marketplace.
Control? Wednesdays and Saturdays were the market days in my little city. And when you go to the market, you could not avoid the sellers: the people crying :” Fresh milk, right from the cow. Buy now and mix with your coffee..” You could not avoid the other merchants yelling: “Sweet potatoes. Delicious sweet potatoes. Big ones too. Unearthed today, boil them and delight your family. Give your children good food. Sweet potatoes.”
Once you step into the market place, you were ‘prisoner’ of the offers.
The same thing goes for college students. Once they enter the buildings, they are prisoner of your advertising. They’re under your ‘control’, we could venture to say…for as long as your flyer can attract their attention, they won’t fail to miss it. As long as your offer taps into one of their emotional needs for recognition, love, amusement, success, they
Over the past 19 years, I have worked with thousands of business owners in Africa, Canada and the United States. I foresee serious financial adversity looming for many entrepreneurs in the coming years, and perhaps a lot sooner than we may think. And before you conclude that this is mere speculation, let me share some reasons for my concern, and then allow me to offer you a solution.On a macro level, we all know that the dollar’s purchasing power has declined. The “world’s reserve currency” is in trouble. America slips further into
Control? Wednesdays and Saturdays were the market days in my little city. And when you go to the market, you could not avoid the sellers: the people crying :” Fresh milk, right from the cow. Buy now and mix with your coffee..” You could not avoid the other merchants yelling: “Sweet potatoes. Delicious sweet potatoes. Big ones too. Unearthed today, boil them and delight your family. Give your children good food. Sweet potatoes.”
Once you step into the market place, you were ‘prisoner’ of the offers.
The same thing goes for college students. Once they enter the buildings, they are prisoner of your advertising. They’re under your ‘control’, we could venture to say…for as long as your flyer can attract their attention, they won’t fail to miss it. As long as your offer taps into one of their emotional needs for recognition, love, amusement, success, they
Have you noticed how old your boss is?How about your boss’ boss?Do you think they’re going anywhere or are they in it for the long haul?According to a 2005 survey, the number of baby boomers is 78.2 million. With all the fear that existed in American business circles about the potential loss of labor and their intellectual capital, we now have a new problem and, if you are in your 30’s, you may be acutely aware of it.The number of workers in their 30’s is only 40 million,This means that if you are a Gen-
Once you step into the market place, you were ‘prisoner’ of the offers.
The same thing goes for college students. Once they enter the buildings, they are prisoner of your advertising. They’re under your ‘control’, we could venture to say…for as long as your flyer can attract their attention, they won’t fail to miss it. As long as your offer taps into one of their emotional needs for recognition, love, amusement, success, they won’t fail to respond to it.
And here’s how the college campus becomes a place of marketing research and market testing for any company that sells products that college students want.
Direct Response Advertising Using Flyers
The college campus becomes A MEDIA where the students are held captive (they have to go through the buildings). And that gives you control on the delivery of your message. That also enables you, if you are disciplined, to test different messages. This wouldn’t apply to hit-and-run companies…that do one special promotion and drop the ball.
And because you’re certain of having these eyeballs for the next three months…you can test different messages and see which flyers get more responses. Which flyers are picked up quickly and which are ignored religiously. You can research the reaction to your offer, covertly. I am not talking about focus group, but direct response advertising through flyers.
(of course, we should remember that the population is diverse. Age, ethnicity are two major points of diversity. Most college students are old teenagers and in their mid-twenties, but more and more older people (30’s and up) are returning to college, for many reasons (career change, get education….)
Now if you sell something that college students want, all you have to do is present your offer to them….on campus.
How do you do this?
Four Key Elements In College Campus Advertising
Message (Content and Design)
Support(what type of paper, what color of paper, what size of paper)
Delivery (when and where on the college campus)
Measurement (Response Device and direct observation)
How do you compete against the clutter of flyers that abound on posting boards?
Stay tuned….this question I will answer in my next post….I’ll back up my answer with a specific campaign/market testing I conducted at
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