exhausted and none of the cars have moved very far. He realizes that, at this pace, it will take weeks to get one of the cars to go 200 yards. He thinks about how much time aPicture two people standing behind a row of expensive cars. They can have any one of them they choose if only they can push it 200 yards.

The first person picks a nice black Lexus and starts pushing. The car barely moves, but she just keeps at it.

The second person spots a good looking red Porsche. He digs in behind it and starts to push. When it doesn't move very far he starts to wonder of the Mercedes down the line might roll a little better and runs over to try that one. When the Mercedes doesn't roll any faster, he tries the Lincoln and then the Cadillac. He jumps back and forth from car to car hoping that one of them will just roll along effortlessly.

Before long he is exhausted and none of the cars have moved very far. He realizes that, at this pace, it will take weeks to get one of the cars to go 200 yards. He thinks about how much time an

lack Lexus and starts pushing. The car barely moves, but she just keeps at it.

The second person spots a good looking red Porsche. He digs in behind it and starts to push. When it doesn't move very far he starts to wonder of the Mercedes down the line might roll a little better and runs over to try that one. When the Mercedes doesn't roll any faster, he tries the Lincoln and then the Cadillac. He jumps back and forth from car to car hoping that one of them will just roll along effortlessly.

Before long he is exhausted and none of the cars have moved very far. He realizes that, at this pace, it will take weeks to get one of the cars to go 200 yards. He thinks about how much time a

h. When it doesn't move very far he starts to wonder of the Mercedes down the line might roll a little better and runs over to try that one. When the Mercedes doesn't roll any faster, he tries the Lincoln and then the Cadillac. He jumps back and forth from car to car hoping that one of them will just roll along effortlessly.

Before long he is exhausted and none of the cars have moved very far. He realizes that, at this pace, it will take weeks to get one of the cars to go 200 yards. He thinks about how much time a

faster, he tries the Lincoln and then the Cadillac. He jumps back and forth from car to car hoping that one of them will just roll along effortlessly.

Before long he is exhausted and none of the cars have moved very far. He realizes that, at this pace, it will take weeks to get one of the cars to go 200 yards. He thinks about how much time a

exhausted and none of the cars have moved very far. He realizes that, at this pace, it will take weeks to get one of the cars to go 200 yards. He thinks about how much time and effort it has taken to get this far and decides to quit the whole thing.

As he begins to walk away, he notices the first person has moved her car almost 50 yards and it is rolling along pretty fast. She will likely have the car across the finish line within the hour.

Shaking his head in disgust the second person exclaims, "It figures she would get the light car, I never have any luck!" Then he walks away.

This little parable illustrates the problem that many online small business owners face. The first person's car wasn't any easier to push, she just continued to focus her energy on it. As the car began to roll it gained momentum until she didn't have to push very hard to