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Other Added - Split Testing - The Most Powerful Marketing Strategy You will EVER Learn
Planning a Successful Outdoor Mobile Billboard Campaign
The idea of Mobile Billboards came to me while strolling down a busy street on a typical work day in Los Angeles. I noticed an “advertise here” sign on the back of a bus with a phone number printed on the side. My curiosity led me to dial the number and upon hearing the pricing, I couldn’t help but smirk at the ridiculous fees that were being charged to display ads on a conventional, and such boring medium. At the time, I was president of a digital marketing company called Intellix Media, which was later acquired by Crenovate, Inc. With this background,
at the heck is split testing”, you ask? Split testing is the process oThe idea of Mobile Billboards came to me while strolling down a busy street on a typical work day in Los Angeles. I noticed an “advertise here” sign on the back of a bus with a phone number printed on the side. My curiosity led me to dial the number and upon hearing the pricing, I couldn’t help but smirk at the ridiculous fees that were being charged to display ads on a conventional, and such boring medium. At the time, I was president of a digital marketing company called Intellix Media, which was later acquired by Crenovate, Inc. With this background,
Franchise Rule Staff Report RF511003-1 at the FTC completely flawed
Having been in the franchising industry for some time now, I always find it fascinating when a regulator arbitrarily decides that we need more laws. As if we do not have enough laws impeding commerce there is always some regulator somewhere who says we need more rules. I cannot think of any reason why unless maybe the work for Al Queda and want to cripple America’s economic might; no maybe they do not work for the International Terrorists group. Maybe they just want to insure job security now and later when the get a real job in the private sector defending bu
Every business owner is looking for that golden marketing strategy that works like magic to grow their business. Well, I hope you’re sitting down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called split testing.Having been in the franchising industry for some time now, I always find it fascinating when a regulator arbitrarily decides that we need more laws. As if we do not have enough laws impeding commerce there is always some regulator somewhere who says we need more rules. I cannot think of any reason why unless maybe the work for Al Queda and want to cripple America’s economic might; no maybe they do not work for the International Terrorists group. Maybe they just want to insure job security now and later when the get a real job in the private sector defending bu
“What the heck is split testing”, you ask? Split testing is the process of
Some Lean Six Sigma Tools - Analyse, Improve and Control
The cost, speed and quality leaps of Lean Six Sigma are obtained through the application of appropriate tools. We conclude by reviewing some tools from the Analyse, Improve and Control phases of DMAIC.The Analyse PhasePurpose of Analyse:In implementing Lean Six Sigma this phase identifies and verifies the relationships between causes and their effects. It helps in the discovery of factors that affect key process inputs and outputs. The analyse phase seeks to find patterns in the data obtained during the me
t works like magic to grow their business. Well, I hope you’re sitting down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called split testing.The cost, speed and quality leaps of Lean Six Sigma are obtained through the application of appropriate tools. We conclude by reviewing some tools from the Analyse, Improve and Control phases of DMAIC.The Analyse PhasePurpose of Analyse:In implementing Lean Six Sigma this phase identifies and verifies the relationships between causes and their effects. It helps in the discovery of factors that affect key process inputs and outputs. The analyse phase seeks to find patterns in the data obtained during the me
“What the heck is split testing”, you ask? Split testing is the process o
Are You an Optimist?
I’ve heard that the definition of an optimist is a person who does the same activity time after time, but expecting (or perhaps hoping for) better results. Being an optimist is similar to the person who keeps hitting his head against the wall because it feels so good when he stops. The optimist and the person with the massive headache are resistant to change, yet they want or need better results and don’t know how to go about improving.Clearly neither approach to making things better is having the desired effect, and in order to get those better result
down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called split testing.I’ve heard that the definition of an optimist is a person who does the same activity time after time, but expecting (or perhaps hoping for) better results. Being an optimist is similar to the person who keeps hitting his head against the wall because it feels so good when he stops. The optimist and the person with the massive headache are resistant to change, yet they want or need better results and don’t know how to go about improving.Clearly neither approach to making things better is having the desired effect, and in order to get those better result
“What the heck is split testing”, you ask? Split testing is the process o
Starting a Business: Should You Do It?
So let me get this straight, you want to be your own boss. You want to voluntarily and willingly throw away your current employment (or maybe the company you previously worked for made that decision for you, but rather than pursue another job, you have decided to launch a new business). And you are convinced this is what you want to do, IN SPITE of (some or all of) the following:1. The overwhelming majority of new businesses fail within the first few years of opening 2. You will be assuming responsibility for a “spouse” that never sleeps, always
gy you will ever learn. The strategy is called split testing.So let me get this straight, you want to be your own boss. You want to voluntarily and willingly throw away your current employment (or maybe the company you previously worked for made that decision for you, but rather than pursue another job, you have decided to launch a new business). And you are convinced this is what you want to do, IN SPITE of (some or all of) the following:1. The overwhelming majority of new businesses fail within the first few years of opening 2. You will be assuming responsibility for a “spouse” that never sleeps, always
“What the heck is split testing”, you ask? Split testing is the process o
Listening: The Foundation of Communication
Listening is the #1 communication skill for leadership, selling, customer service, and even romance! The problem is, most of us don’t listen very well. We’re not trained to listen and we don’t even realize that listening is a skill. People have lost jobs, customers, employees, and relationships because of an inability to listen. In this issue we’ll examine ways to become a better listener.Listening Means PeaceSheng jen is the Chinese word for wise person. It literally means “one who listens.”Joanna Rogers Macy, a peace activis
at the heck is split testing”, you ask? Split testing is the process of comparing the results (sales, leads, etc.) of one marketing piece against another marketing piece to see which generates the most sales. Clear as mud, right? To make split testing easier to understand, I will show you an example of split testing using direct mail sales letters.
Listening is the #1 communication skill for leadership, selling, customer service, and even romance! The problem is, most of us don’t listen very well. We’re not trained to listen and we don’t even realize that listening is a skill. People have lost jobs, customers, employees, and relationships because of an inability to listen. In this issue we’ll examine ways to become a better listener.Listening Means PeaceSheng jen is the Chinese word for wise person. It literally means “one who listens.”Joanna Rogers Macy, a peace activis
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