he art of persuasive, rather than heavy-handed, selling language.

Finally, don't forget the database. If you are serious about compiling Sales Letters make sure you have the names and e-mail addresses of all your customers. To bring the list up-to-date offer your customers a polite invitation for details when next they come into your store.

If you'd like some helpful and friendly advice about how to use the web for effective selling, drop me an e-mail. I'

Think about it. Have you discovered the power of personalized Sales Letters to your customers?

Customers are your lifeblood. They do business with you because they trust you. Furthermore, most of your business comes from existing customers, not new ones. Look after them well and they'll take care of you.

Most of the public are switched off with the amount of junk mail and spam which peppers them day after day. A personalized e-mail will receive a far better reception. Everybody likes to see their name in print and will read a message privately addressed with keen interest.

If you are still unsure about the power of electronic Sales Letters, look hard at the growing number of people who are using the web as the best medium for advertising their business. But be careful. Try to weed out the Sales Letters that promise unrealistic rewards, both in monetary terms and time spent achieving great wealth.

A far better way to assess the merits or demerits of Sales Letters on the web is to sign up for free membership. No need to spend any money on registration fees or purchase e-books before you have developed a level of trust with the claims of the author.

When you have reached that stage, then decide what you wish to buy. And there is a wealth of excellent sales material available. But back to your customers.

Sales Letters are far cheaper to produce than you think. If you can write your own letter and use the e-mail for distribution, the cost is virtually nil. You can't get any cheaper than that!

But you must have a really compelling Sales Letter to draw customers, even your existing ones. It is essential that your selling copy is powerful, truthful and beneficial to the consumer. You may need some help. And that will cost, but you'll get your money back hand-over-fist if the copywriter is well briefed and understands the art of persuasive, rather than heavy-handed, selling language.

Finally, don't forget the database. If you are serious about compiling Sales Letters make sure you have the names and e-mail addresses of all your customers. To bring the list up-to-date offer your customers a polite invitation for details when next they come into your store.

If you'd like some helpful and friendly advice about how to use the web for effective selling, drop me an e-mail. I'

er reception. Everybody likes to see their name in print and will read a message privately addressed with keen interest.

If you are still unsure about the power of electronic Sales Letters, look hard at the growing number of people who are using the web as the best medium for advertising their business. But be careful. Try to weed out the Sales Letters that promise unrealistic rewards, both in monetary terms and time spent achieving great wealth.

A far better way to assess the merits or demerits of Sales Letters on the web is to sign up for free membership. No need to spend any money on registration fees or purchase e-books before you have developed a level of trust with the claims of the author.

When you have reached that stage, then decide what you wish to buy. And there is a wealth of excellent sales material available. But back to your customers.

Sales Letters are far cheaper to produce than you think. If you can write your own letter and use the e-mail for distribution, the cost is virtually nil. You can't get any cheaper than that!

But you must have a really compelling Sales Letter to draw customers, even your existing ones. It is essential that your selling copy is powerful, truthful and beneficial to the consumer. You may need some help. And that will cost, but you'll get your money back hand-over-fist if the copywriter is well briefed and understands the art of persuasive, rather than heavy-handed, selling language.

Finally, don't forget the database. If you are serious about compiling Sales Letters make sure you have the names and e-mail addresses of all your customers. To bring the list up-to-date offer your customers a polite invitation for details when next they come into your store.

If you'd like some helpful and friendly advice about how to use the web for effective selling, drop me an e-mail. I'

tter way to assess the merits or demerits of Sales Letters on the web is to sign up for free membership. No need to spend any money on registration fees or purchase e-books before you have developed a level of trust with the claims of the author.

When you have reached that stage, then decide what you wish to buy. And there is a wealth of excellent sales material available. But back to your customers.

Sales Letters are far cheaper to produce than you think. If you can write your own letter and use the e-mail for distribution, the cost is virtually nil. You can't get any cheaper than that!

But you must have a really compelling Sales Letter to draw customers, even your existing ones. It is essential that your selling copy is powerful, truthful and beneficial to the consumer. You may need some help. And that will cost, but you'll get your money back hand-over-fist if the copywriter is well briefed and understands the art of persuasive, rather than heavy-handed, selling language.

Finally, don't forget the database. If you are serious about compiling Sales Letters make sure you have the names and e-mail addresses of all your customers. To bring the list up-to-date offer your customers a polite invitation for details when next they come into your store.

If you'd like some helpful and friendly advice about how to use the web for effective selling, drop me an e-mail. I'

. If you can write your own letter and use the e-mail for distribution, the cost is virtually nil. You can't get any cheaper than that!

But you must have a really compelling Sales Letter to draw customers, even your existing ones. It is essential that your selling copy is powerful, truthful and beneficial to the consumer. You may need some help. And that will cost, but you'll get your money back hand-over-fist if the copywriter is well briefed and understands the art of persuasive, rather than heavy-handed, selling language.

Finally, don't forget the database. If you are serious about compiling Sales Letters make sure you have the names and e-mail addresses of all your customers. To bring the list up-to-date offer your customers a polite invitation for details when next they come into your store.

If you'd like some helpful and friendly advice about how to use the web for effective selling, drop me an e-mail. I'

he art of persuasive, rather than heavy-handed, selling language.

Finally, don't forget the database. If you are serious about compiling Sales Letters make sure you have the names and e-mail addresses of all your customers. To bring the list up-to-date offer your customers a polite invitation for details when next they come into your store.

If you'd like some helpful and friendly advice about how to use the web for effective selling, drop me an e-mail. I'll gladly take time out to answer your questions.