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Other Added - Postcard Marketing Tip - How and Why to Incorporate Your Website
Autologica presents the sixth and final part in a series of articles that address some of the common problems and situations that arise in family-owned businesses. The articles are based on an interview between Al McClymont, CEO of Autologica Dealer Management Systems, and J.C. Aimetta, an expert and coach who specializes in family-owned businesses and who has ample experience consulting for this type of company.Al McClymont: I have one last question that I am sur
Pointing a postcard recipient to your website is a good thing. In fact, it can be one of the most effective techniques in postcard marketing, when it's done right. But you have to point people to a specific page and for a specific reason, and that reason has to be crys
One thing I have learned in network marketing is when you have training in one specific company you may be doomed when applying it to the next.Why is generic training in the marketing industry so important? Compensation plans are different, products and services can be different even the way the company does presentations can be different.Let me give you an example of what can happen to people’s mindset when they have gone through company-oriented training. When w
To get the most from your postcard marketing, you need to minimize this "attrition" by optimizing your technique. Ever aspect of your postcard campaign -- the planning, the copywriting, the design and the offer -- should be polished and perfected to deliver the best possible ROI.
One of the ways you can increase your response rates is by incorporating your website into your postcard marketing program. There's a right way and a wrong way to go about this. In this article, we will look at both.
It Takes More Than "Learn More"
Have you ever seen a direct mail piece that ended with a statement like "learn more at our website"? These so-called promotional pieces offer no reason why we should visit the website, or what we might learn more about. Sending someone to your website's home page simply to "learn more" is a wasted opportunity. This is the wrong way to incorporate your website into your postcard marketing. So let's talk about the right way to do it.
Pointing a postcard recipient to your website is a good thing. In fact, it can be one of the most effective techniques in postcard marketing, when it's done right. But you have to point people to a specific page and for a specific reason, and that reason has to be crys
Companies have a tradition of luring away top executive talent from the competition. In sports free agency has changed the entire landscape of professional athletics as teams constantly fight for talent. The talent wars are now reaching the trenches and companies are taking off the gloves and aggressively going after top talent at all levels regardless of who they are currently employed by.Because employees now know they are potential free agents, they are looking for th
One of the ways you can increase your response rates is by incorporating your website into your postcard marketing program. There's a right way and a wrong way to go about this. In this article, we will look at both.
It Takes More Than "Learn More"
Have you ever seen a direct mail piece that ended with a statement like "learn more at our website"? These so-called promotional pieces offer no reason why we should visit the website, or what we might learn more about. Sending someone to your website's home page simply to "learn more" is a wasted opportunity. This is the wrong way to incorporate your website into your postcard marketing. So let's talk about the right way to do it.
Pointing a postcard recipient to your website is a good thing. In fact, it can be one of the most effective techniques in postcard marketing, when it's done right. But you have to point people to a specific page and for a specific reason, and that reason has to be crys
There are many misnomers and falsehoods about the business of recruiting. This quiz is to test your knowledge of the industry and its day to day operations. Watch out! There may be something here you did not know.1) A good recruiter treats a retained and contingency search the same? False! On a retained search, a recruiter will find the best 3 candidates for their client and hold those candidates specifically for that search. The recruiter will also dedicate projec
It Takes More Than "Learn More"
Have you ever seen a direct mail piece that ended with a statement like "learn more at our website"? These so-called promotional pieces offer no reason why we should visit the website, or what we might learn more about. Sending someone to your website's home page simply to "learn more" is a wasted opportunity. This is the wrong way to incorporate your website into your postcard marketing. So let's talk about the right way to do it.
Pointing a postcard recipient to your website is a good thing. In fact, it can be one of the most effective techniques in postcard marketing, when it's done right. But you have to point people to a specific page and for a specific reason, and that reason has to be crys
You've read all those job description want ads on the internet - is there really a person who has ALL those qualifications? Can they possibly exist?How about YOUR qualifications for the COMPANY? Do you want to work for them? Have you ever fully qualified an organization before pursuing a career option with them. Or have you just settled for a job?Here's a basic primer on how to make a choice for a career where you will strategically and uniquely f
Pointing a postcard recipient to your website is a good thing. In fact, it can be one of the most effective techniques in postcard marketing, when it's done right. But you have to point people to a specific page and for a specific reason, and that reason has to be crys
Vendor lines of credit serve two important roles for businesses seeking capital. They first give a business access to products and services based on "net terms" ranging from 15 to 60 days. Secondly, vendor lines of credit can help businesses build their credit scores. In order to build a solid foundation for business credit, businesses must have one bank loan, three business credit cards, and five vendor lines of credit established to build proper business credit.Another
Pointing a postcard recipient to your website is a good thing. In fact, it can be one of the most effective techniques in postcard marketing, when it's done right. But you have to point people to a specific page and for a specific reason, and that reason has to be crystal clear on your postcard. It should also be laced with benefits, good solid reasons why people should visit that page.
As an example, consider the following scenario. Your company is in the market for an email marketing solution. You know you want to sign on with an email marketing provider who handles all of the logistics for you, but you're not sure which company to choose. Within the next week, you receive two direct mail postcards, each promoting an email marketing service for businesses like yours. (Sure it's a coincidence, but bear with me here.)
Both postcards mention similar email marketing programs with similar features, but here's where they differ: One of them simply points you toward the company's home page and tells you to "learn more" there. The other postcards gives you a special landing page where you can sign up for a guided tour of the system, take a free trial on your own, and also review a comparison chart that stacks their product up against leading competitors.
Which postcard would you be more likely to respond to? If you're like most people, you would respond to the second postcard mentioned above.
The first postcard tacks on the website as an afterthought, with little direction as to
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