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    Warehouse Management Guide
    Warehouse management is the art of movement and storage of materials throughout the warehouse. Warehouse management monitors the progress of products through the warehouse. It involves the physical warehouse infrastructure, tracking systems, and communication between product stations. Warehouse management deals with receipt, storage and movement of goods usually finished goo
    ney back guarantee.  The price point - currently $10 for the guides, is intended to encourage impulse purchases.

    The latest of these products - “Wrongful Termination Guide” is now achieving a nearly 5% conversion rate in sales.  This is far higher than the average 1-2% that is typical of most e-commerce sites (and perhaps indicative of the current economic climate!)  And, with real-time traffic analysis from Find Some Sample Payroll Check Stubs on the Net for Easy Reference
    Starting a business? For many people, the bravery to venture out on your own is the ultimate dream, you’re your own boss, you make your own time, and your dreams of making it big in the independent business lives on. But don’t forget there are many responsibilities. As the business grows so is the need for manpower. This means salaries to pay and records to make and keep. Ma

    A case study in online “thinking outside the box”

    The Fair Measures Corporation Web site, at http://www.FairMeasures.com contains over 500 pages of free in-depth legal information and analysis, provided for both employers and employees.  It includes a monthly e-newsletter, and an “Ask the Lawyers” page where visitors can post additional questions.  The site attracts frequent media attention, and has been featured in “HR Magazine”.

    A few years ago we completely restructured the site to add content for the many employees who come there looking for information.  Previously, we'd been concentrating on the traditional markets for Fair Measures - human resource professionals and managers who hire Fair Measures attorneys for workplace training programs.  But we realized that in doing so, we were missing out on a very different audience for their expertise - and one that really only exists in the online context.

    How did we know this?  In two main ways:

     1. by looking in our traffic analysis at the key search phrases that brought visitors to the site; and
     2. from the content of questions submitted to “Ask the Lawyers”

    We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination.  Employers wanted to know how to create policies and practices that would protect them against costly lawsuits, and employees wanted to enforce their rights.

    So, we created a whole series of new products - instantly downloadable online guides and sample policies around these topics.  They are available in Word, pdf, and html formats - at the buyer’s choice, and come with a full money back guarantee.  The price point - currently $10 for the guides, is intended to encourage impulse purchases.

    The latest of these products - “Wrongful Termination Guide” is now achieving a nearly 5% conversion rate in sales.  This is far higher than the average 1-2% that is typical of most e-commerce sites (and perhaps indicative of the current economic climate!)  And, with real-time traffic analysis from Creating and Interpreting Behavior During an Employment Interview
    Before conducting an interview, the interviewer must understand the fundamentals of behavior as it relates to the act of lying. During the interview, the interviewer must be concerned with whether or not a potential employee is telling the truth and accurately describing his or her background. A candidate may be able to lie successfully because the interviewer is not in tuttention, and has been featured in “HR Magazine”.

    A few years ago we completely restructured the site to add content for the many employees who come there looking for information.  Previously, we'd been concentrating on the traditional markets for Fair Measures - human resource professionals and managers who hire Fair Measures attorneys for workplace training programs.  But we realized that in doing so, we were missing out on a very different audience for their expertise - and one that really only exists in the online context.

    How did we know this?  In two main ways:

     1. by looking in our traffic analysis at the key search phrases that brought visitors to the site; and
     2. from the content of questions submitted to “Ask the Lawyers”

    We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination.  Employers wanted to know how to create policies and practices that would protect them against costly lawsuits, and employees wanted to enforce their rights.

    So, we created a whole series of new products - instantly downloadable online guides and sample policies around these topics.  They are available in Word, pdf, and html formats - at the buyer’s choice, and come with a full money back guarantee.  The price point - currently $10 for the guides, is intended to encourage impulse purchases.

    The latest of these products - “Wrongful Termination Guide” is now achieving a nearly 5% conversion rate in sales.  This is far higher than the average 1-2% that is typical of most e-commerce sites (and perhaps indicative of the current economic climate!)  And, with real-time traffic analysis from Medical Billing - The Weak Links
    They say that any organization, project, idea, or anything is only as strong as its weakest link. That is no more true than in the world of medical billing. The problem is, medical billing has so many weak links in its structure that it is a miracle that anything at all gets done. In this article, we take a look at just a few of these potential disaster areas.The brent audience for their expertise - and one that really only exists in the online context.

    How did we know this?  In two main ways:

     1. by looking in our traffic analysis at the key search phrases that brought visitors to the site; and
     2. from the content of questions submitted to “Ask the Lawyers”

    We could see that many visitors were looking for information around sexual harassment, overtime exemptions, Internet e-mail monitoring and privacy issues, and wrongful termination.  Employers wanted to know how to create policies and practices that would protect them against costly lawsuits, and employees wanted to enforce their rights.

    So, we created a whole series of new products - instantly downloadable online guides and sample policies around these topics.  They are available in Word, pdf, and html formats - at the buyer’s choice, and come with a full money back guarantee.  The price point - currently $10 for the guides, is intended to encourage impulse purchases.

    The latest of these products - “Wrongful Termination Guide” is now achieving a nearly 5% conversion rate in sales.  This is far higher than the average 1-2% that is typical of most e-commerce sites (and perhaps indicative of the current economic climate!)  And, with real-time traffic analysis from Handling Challenging Situations with a Customer-Focused Mindset
    Most Customer Service Professionals deal with many challenging customer situations. These situations may include:• A customer who is upset about the quality or delivery of our product/service.• A product return or a cancellation of services.• Incorrect information given to the customer.• A customer who is negative toward your company due to past l monitoring and privacy issues, and wrongful termination.  Employers wanted to know how to create policies and practices that would protect them against costly lawsuits, and employees wanted to enforce their rights.

    So, we created a whole series of new products - instantly downloadable online guides and sample policies around these topics.  They are available in Word, pdf, and html formats - at the buyer’s choice, and come with a full money back guarantee.  The price point - currently $10 for the guides, is intended to encourage impulse purchases.

    The latest of these products - “Wrongful Termination Guide” is now achieving a nearly 5% conversion rate in sales.  This is far higher than the average 1-2% that is typical of most e-commerce sites (and perhaps indicative of the current economic climate!)  And, with real-time traffic analysis from Doing All The Right Things - For All The Wrong Reasons - The Lessons To Business
    As a former CEO of a publicly-traded company, I have watched the emerging revelations of corporate wrongdoing with more than a passing interest. While filled with the same revulsion shared by many to the immoral, illegal and greedy actions of some companies and their leaders, I am also concerned that we not overreact and undercut an economic system that is clearly the best iney back guarantee.  The price point - currently $10 for the guides, is intended to encourage impulse purchases.

    The latest of these products - “Wrongful Termination Guide” is now achieving a nearly 5% conversion rate in sales.  This is far higher than the average 1-2% that is typical of most e-commerce sites (and perhaps indicative of the current economic climate!)  And, with real-time traffic analysis from http://www.websidestory.com/ we are tweaking the language and length of our selling pages to see what’s most effective with each audience.

    Our downloadable products are now generating a steady additional revenue stream, from a source that is very different from the traditional markets for this company.

    So, lessons learned (and still being learned) from this exercise:
     1. Be open to new and different potential audiences for your online business;
     2. Study your traffic analysis - there are many valuable clues as to visitor needs that can be translated into new products and services; and
     3. Keep monitoring your visitor response and try new spins on your content.

    © 2001 Philippa Gamse. All rights reserved.

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