Tags |
|
|
Links |
|
|
Other Added - 10 Important Marketing Tips
1.Be aware of what your competition is doing but don’t “compete” with them. To do so results in a game of “leapfrog” – this year your product’s a little better, next year, theirs is a little better, etc. This is a tough way to do business. This is the way to stay at breakeven or less. Instead, keep your focus on your customers and on how to “create” a better world for them. You’ll soon be so far ahead of the comp
Marketing Tip #8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't ...and they are not likely to start making
themselves that accessible to customers.
Marketing Tip #9:
Advertising copy produces the biggest response when each
reader can believe the message wa
Congratulations. Med school is finally in the past. You graduated with an MD and you’re ready for the next step: residency.After medical school, the average graduate spends two to eight years in residency. This is the time to further your training and eventually become licensed to practice. Now that you’ve chosen your specialty, here are some tips to get you through your postgraduate study.If you’re not sure ab
Marketing Tip #1:
Insulate yourself against the impact of change by
increasing the number of products and services you offer
...and by using a variety of different marketing methods.
Only a small portion of your total business will be
affected if the sales of one product declines or the
response to one marketing method drops.
Marketing Tip #2:
Customers are prospects too. Stay in contact with them.
Find or develop other products or services you can offer
them. It's easier to make a sale to a previous customer
than to someone who never bought from you.
Marketing Tip #3:
Avoid making any claim that sounds exaggerated ...even if
it is true. A bold claim creates doubt in your prospect's
mind and jeopardizes the sale. Reduce any bold claims to a
more believable level.
Marketing Tip #4:
Express numerical claims as odd numbers with fractions or
decimals. For example, "Our clients save 17.7 percent"
sounds more believable than "Our clients save 20 percent"
...even if 20 percent is the accurate number.
Marketing Tip #5:
To create an absolutely irresistible offer, combine a
special discount price and a set of valuable bonuses in the
same offer.
Marketing Tip #6:
Develop a series of 4 or 5 different special offers. Use
them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to keep using special offers to
generate sales without taking time to develop new ones.
Marketing Tip #7:
If you're attracting many prospects who really don't have
(or can't get) the money to buy your product or service
...you need to change your market. Target a market where
prospects have an intense desire for the benefits produced
by your product or service AND the money to buy it.
Marketing Tip #8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't ...and they are not likely to start making
themselves that accessible to customers.
Marketing Tip #9:
Advertising copy produces the biggest response when each
reader can believe the message was
Most business owners assume that advertising is used to influence a customer to purchase a particular brand. However, brand advertising is only one approach that needs to be considered when deciding which marketing strategy is right for your business.If your aim is to heighten awareness of a particular brand amongst your customer base, then brand advertising is probably for you. Your advertisement should support you
Customers are prospects too. Stay in contact with them. Find or develop other products or services you can offer them. It's easier to make a sale to a previous customer than to someone who never bought from you.
Marketing Tip #3:
Avoid making any claim that sounds exaggerated ...even if
it is true. A bold claim creates doubt in your prospect's
mind and jeopardizes the sale. Reduce any bold claims to a
more believable level.
Marketing Tip #4:
Express numerical claims as odd numbers with fractions or
decimals. For example, "Our clients save 17.7 percent"
sounds more believable than "Our clients save 20 percent"
...even if 20 percent is the accurate number.
Marketing Tip #5:
To create an absolutely irresistible offer, combine a
special discount price and a set of valuable bonuses in the
same offer.
Marketing Tip #6:
Develop a series of 4 or 5 different special offers. Use
them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to keep using special offers to
generate sales without taking time to develop new ones.
Marketing Tip #7:
If you're attracting many prospects who really don't have
(or can't get) the money to buy your product or service
...you need to change your market. Target a market where
prospects have an intense desire for the benefits produced
by your product or service AND the money to buy it.
Marketing Tip #8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't ...and they are not likely to start making
themselves that accessible to customers.
Marketing Tip #9:
Advertising copy produces the biggest response when each
reader can believe the message wa
The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. One way to make yourself and your business attractive is to have something exclusive and enticing, promising benefits. Good names for your business, products and services can do that. Good names market for you.Do you have
Marketing Tip #5:
To create an absolutely irresistible offer, combine a
special discount price and a set of valuable bonuses in the
same offer.
Marketing Tip #6:
Develop a series of 4 or 5 different special offers. Use
them one at a time with an expiration deadline. When one
offer expires, replace it with the next offer and a new
deadline. Continuously recycle through the same series of
offers. This enables you to keep using special offers to
generate sales without taking time to develop new ones.
Marketing Tip #7:
If you're attracting many prospects who really don't have
(or can't get) the money to buy your product or service
...you need to change your market. Target a market where
prospects have an intense desire for the benefits produced
by your product or service AND the money to buy it.
Marketing Tip #8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't ...and they are not likely to start making
themselves that accessible to customers.
Marketing Tip #9:
Advertising copy produces the biggest response when each
reader can believe the message wa
She was desperate and running from company to company handing out her resume, she needed a job, she was qualified and had a college degree, but no one wanted to hire her, they said they needed no more employees, there were no vacancies, they dont hire woman, so she had to go home alone without getting a job that could help her take charge of her life and pay her bills.The above situation its very common nowadays, beca
Marketing Tip #7:
If you're attracting many prospects who really don't have
(or can't get) the money to buy your product or service
...you need to change your market. Target a market where
prospects have an intense desire for the benefits produced
by your product or service AND the money to buy it.
Marketing Tip #8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't ...and they are not likely to start making
themselves that accessible to customers.
Marketing Tip #9:
Advertising copy produces the biggest response when each
reader can believe the message wa
If you own a lawn or landscape company, you will eventually lose some customers. Most customers will not even tell you why they are letting you go. At many times this will come as a surprise to you.This can create a bad image of you and your company in the customer's eyes.And believe me, they have the potential to let many people know.In my opinion, it can be most damaging when you are maintaining many properti
Marketing Tip #8:
Set yourself apart from competitors by offering an
exclusive benefit your competitors cannot copy ...or one
they're not willing to copy. One business owner I know
includes his personal phone number on every order. His
competitors don't ...and they are not likely to start making
themselves that accessible to customers.
Marketing Tip #9:
Advertising copy produces the biggest response when each
reader can believe the message was written specifically for
him or her. As you write any sales message, visualize
you're writing to one person instead of to a large group of
people. This will help you write in a less formal and more
personal style.
Marketing Tip #10:
Most sales are not made on the first contact. Develop a
method to capture and save the names and contact
information of prospects who don't buy from you. Follow up
periodically. A little gentle coaching will eventually
convert many of them into buyers.
Each of these 10 marketing tips implements a simple but highly effective marketing tactic. Take action now to apply those you overlooked. You'll be surprised by how much business it produces for you.
Copyright 2004 Bob Leduc
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/29956/otheradded-10-Important-Marketing-Tips.html">10 Important Marketing Tips</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/29956/otheradded-10-Important-Marketing-Tips.html]10 Important Marketing Tips[/url]
Related Articles:
The Difference Between a Job and a Career
Better Practice Inventory Management
How to Get Your Procedures Project Done
Bookmark it:
|