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Other Added - Take the Test: Do Your Marketing Materials Really Grab Attention?
What Does a Truck Crash have to do with Your Business? Recently a tanker truck crashed on the Bay Bridge in San Francisco spilling its load of gasoline. The gasoline ignited and the fire collapsed a portion of the Bay Bridge. Repairs will take 4-6 months and the commute to work for 1,000’s of workers has b
What level of commitment is necessary to take a new high-tech product from seed to weed? What does it is absolutely required in terms of dedication in order to start in your garage and build a prototype to launch into the market? I believe it takes a massive amount of perseverance and it is not something to
How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm’s length and answer the following questions:
1. Got white space? If your materials look crowded, add white space by increasing the sides, top or bottom margins. Try adding extra blank spaces between each section so the information is more readable. You should also add headlines to break up the text. Consider editing your copy and eliminating wasteful graphics to gain even more space.
Too much white space pushes prospects away just as much as when there is too little. To make sure prospects give your piece more than a glance, add meaningful content or graphics to keep prospects reading.
2. Do the graphics really pertain to what you’re selling? Include graphics with meaning and get rid of the rest. Effective graphics should either further the prospect’s understanding of your products and services or provide additional information necessary to the buying decision. They should not push the prospect away from the s
The majority of small business owners rely on only 2-3 marketing strategies for pulling potential customers within their grasp. However, the fact is that "Caffeine Marketing" is about encompassing all possible marketing resources available and gaining a profit from it. Here are a few tactics for gaining mor
1. Got white space? If your materials look crowded, add white space by increasing the sides, top or bottom margins. Try adding extra blank spaces between each section so the information is more readable. You should also add headlines to break up the text. Consider editing your copy and eliminating wasteful graphics to gain even more space.
Too much white space pushes prospects away just as much as when there is too little. To make sure prospects give your piece more than a glance, add meaningful content or graphics to keep prospects reading.
2. Do the graphics really pertain to what you’re selling? Include graphics with meaning and get rid of the rest. Effective graphics should either further the prospect’s understanding of your products and services or provide additional information necessary to the buying decision. They should not push the prospect away from the s
Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their acceptance by advertisers is t
Too much white space pushes prospects away just as much as when there is too little. To make sure prospects give your piece more than a glance, add meaningful content or graphics to keep prospects reading.
2. Do the graphics really pertain to what you’re selling? Include graphics with meaning and get rid of the rest. Effective graphics should either further the prospect’s understanding of your products and services or provide additional information necessary to the buying decision. They should not push the prospect away from the s
If “resignation” is the word that strikes fear into all employers, then “counteroffer” is the one that strikes fear into an employee’s heart. “What should I do? They’ve matched my offer?”It’s Friday afternoon. You walk into your boss’ office and ask the question that has sent scared many a managers —
2. Do the graphics really pertain to what you’re selling? Include graphics with meaning and get rid of the rest. Effective graphics should either further the prospect’s understanding of your products and services or provide additional information necessary to the buying decision. They should not push the prospect away from the s
With the winter season just a few months away, manufacturers must plan ahead to protect their shipments from the damage that winter weather can inflict. If you use standard paper corrugated products, you’ll run the risk of your package being exposed to elements like wind, rain, and snow. The result is usua
3. Are the headlines readable? Reading sales literature is just like reading the newspaper – most readers scan the headlines to determine if they’ll continue reading the rest of the article. If you cannot clearly see your piece’s headlines at arm’s length, you need to make the font bigger. Typically, marketing materials use at least a 14 point bold Arial or Helvetica font for headlines and an 11 or 12 point Times or Times New Roman font for the content that follows.
4. Where’s your contact info? If you can’t find your contact info within 1-2 seconds, prospects won’t find it either. Whether you want prospects to call, email, or write you, provide your contact information on every single side of your marketing materials, and make sure it stands out from the rest of the content.
Incorporate these ideas into your materials, add meaningful
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