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Other Added - Make Your Mailing a Home Run, Not a Strike Out!
When tornadoes struck Pettis County, Missouri, last week we received a vivid example of the importance of culture on how we react to situations. According to reporter Chuck Orman of the Sedalia Democrat, Jerry Yoder and family emerged from the farmhou
The front of the card, graphic and headline, is designed to attract the reader’s interest so that they read what you have to say. In short, to attract his or her attention.
The copy on the front and bac
It has come to my attention recently that many people are trying the Ecommerce world, whether with websites or the hugely popular EBay. I offer this piece of advice to those just starting out, or thinking about starting out, choose your drop shippers
When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn’t send it out.
A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly in the trash. Why?
The major part of your expenditure is in the mailing list and the postage. The printing costs are about the same for a perfect card as for a mediocre one. All right. So a good design and excellent copy is going to cost a little bit more. But only a little. You send out a postcard mailing to get a response (preferably lots of responses).
The front of the card, graphic and headline, is designed to attract the reader’s interest so that they read what you have to say. In short, to attract his or her attention.
The copy on the front and bac
The number of office furniture manufacturing facilities is increasing in China to meet with the demand and need in the US. Offering an amazing price discount for basically the same products as their US competitors, they are gaining new business from o
A little less obvious is that it costs almost the same amount of money to send out a very attractive mailing piece with brilliant copy which is more likely to produce a great response rate as it does to send out a boring, poorly designed piece guaranteed only to land rapidly in the trash. Why?
The major part of your expenditure is in the mailing list and the postage. The printing costs are about the same for a perfect card as for a mediocre one. All right. So a good design and excellent copy is going to cost a little bit more. But only a little. You send out a postcard mailing to get a response (preferably lots of responses).
The front of the card, graphic and headline, is designed to attract the reader’s interest so that they read what you have to say. In short, to attract his or her attention.
The copy on the front and bac
There are hundreds of case manufacturers providing numerous styles of shipping cases in various sizes and dimensions. Most of these case companies offer foam inserts. Some are layered foam that is cubed and some are solid layered foam. Most would lik
The major part of your expenditure is in the mailing list and the postage. The printing costs are about the same for a perfect card as for a mediocre one. All right. So a good design and excellent copy is going to cost a little bit more. But only a little. You send out a postcard mailing to get a response (preferably lots of responses).
The front of the card, graphic and headline, is designed to attract the reader’s interest so that they read what you have to say. In short, to attract his or her attention.
The copy on the front and bac
Good typography is an art. There is a lot to know about type, from typeface design, to using appropriate typefaces, to learning typesetting rules and conventions. How you use type has everything to do with how your pages communicate and engage the read
The front of the card, graphic and headline, is designed to attract the reader’s interest so that they read what you have to say. In short, to attract his or her attention.
The copy on the front and bac
How many times have you said to yourself and others – “If only I had more time”? The reality is that we all have the same amount of time each and every day. It’s how we manage our time that makes the difference to our ultimate success. Time is a resour
The front of the card, graphic and headline, is designed to attract the reader’s interest so that they read what you have to say. In short, to attract his or her attention.
The copy on the front and back of the card is designed to get the reader to respond, either by calling you or e-mailing you or visiting you or going to your web site. A response.
If your card accomplishes that, it’s done its duty.
How do you get it to do that?
Good design. Good copy. Assuming you have sent the cards to people who are likely to be interested in what you have to sell. (There’s no point sending a postcard selling raincoats to people in the Sahara Desert. They are the wrong “public”).
It is more cost effective in the long run to hire a professional to do the design and copy for your promotion instead of spending all the time yourself to learn the software. A little time spent improving the design and copy of your postcards will result in much higher ROI (Return On Investment) for your postcard mailing.
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