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Other Added - Marketing With Business Cards
Have you ever refused a job or an order because your business didn’t have enough capital to purchase the supplies or hire the extra staff? You build a good reputation, have good workers and then when you finally get a nice big contract, you have to turn it down because all your money is tied up in accounts receivables. You know the bills will be paid, but they aren’t due quite yet so you are the one who suffers because of cash flow problems.If you have customers who
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your ro
The verdict is in: More and more baby boomers will be leaving the workplace sooner, rather than later. Many industries are predicting that between 25 and 45% of their more senior employees will soon be departing their organizations. And as they leave, they will be taking vast amounts of accumulated business knowledge with them.Why the mass exodus? As the age of the workforce increases, a greater number of people will be leaving their jobs due to death, disability, or retir
Business cards are fabulous marketing tools, so make them stand out. For example you could have embossing, full-color, or artwork on your business card. You could also have a fold-over business card where the front has your name, address, and phone number, and when it opens up, it becomes a mini-brochure. People appreciate having the complete information right on one small item along with the convenience of a business card. The important thing to remember is that your business card must convey your identity and the main benefit your product or service delivers.
If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.
Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.
Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.
Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.
The prime points to remember in creating a business card are:
* Your business card is a marketing opportunity; so use it.
* Be unique without calling attention to your cleverness.
* Give more information than the usual name, address, and phone number.
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rol
The work that was done in the early 90's and subsequently in the field of corporate practice by Peter Senge and his Associates in the Sloan School of Management at MIT and by Chris Argyris and his Associates at Harvard have flowed from academia in to the world of successful corporate management. Senge's theories and experience in his consulting practice at MIT have become the foundation for the theory and practice of what is now known as the learning organization. Senge's work came
If you have more than one business, then have a separate business card for each one. Use the back of your business card to list a special offer, such as a special discount or something free.
Business cards are only reminders, if your imagination limits you to that usage. But they also can be very powerful selling tools and marketing vehicles that set you apart from the competition. Don’t worry about the cost, if your business cards can net you a nice profit.
Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.
Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.
The prime points to remember in creating a business card are:
* Your business card is a marketing opportunity; so use it.
* Be unique without calling attention to your cleverness.
* Give more information than the usual name, address, and phone number.
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your ro
Recently, one of the best stained glass supply and teaching centers in Salt Lake City, closed their doors. They were very aggressive and well run. They had been in business for over fifteen years (I don't know how long their actual years of operation were). Why did they fail? What was new? Two years previously, the long time run business was sold by the original owner who wanted to retire to a man who had made enough money for the purchase running a janitorial business.But, he
Stay with the standard business card size so that yours fits in a card storage file, wallet, or Rolodex. And use a type face that is clear and easy to read. Be sure to include your business name, your name, your address, phone number, and your email address. If you have a home-based business and don't want to use your home address, then put your post office box on your card.
Although you can have a printer design your card, it is well worth the cost to have a good art director or graphic designer design your cards. Especially if your cards are going to be used at trade shows, in mailings or more than for just randomly handing them out. The feel of good paper stock or the raised lettering of your copy can turn a prospect into a customer.
The prime points to remember in creating a business card are:
* Your business card is a marketing opportunity; so use it.
* Be unique without calling attention to your cleverness.
* Give more information than the usual name, address, and phone number.
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your ro
Six Sigma methodologies aim at improving overall quality by eliminating defects and achieving near perfection by restricting the number of possible defects to less than 3.4 defects per million. Six Sigma methodologies were originally developed for implementation in the manufacturing sector but with time their use has spread to the services sector as well. In the services sector, Six Sigma concepts are used mainly for eliminating transactional errors.Today, the concepts and met
The prime points to remember in creating a business card are:
* Your business card is a marketing opportunity; so use it.
* Be unique without calling attention to your cleverness.
* Give more information than the usual name, address, and phone number.
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your ro
Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your “brand” with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothingBut branding is a thoughtful discipline that strongly belongs to the long-term strategy of an organization; brand strategy is, or
* Use the back of your business card for a discount or special offer.
* Invest in a great-looking card if a lot of prospects will see it.
* Don’t be skimpy with passing out your cards. Be generous.
You should always give people two business cards, one for their rolodex and one to pass on to someone else. When you ask people for their business cards, always ask for 3 or 4. Then you can staple two cards in your rolodex. One under the person's name or business name and the other under what they do. For example, you could have sections in your rolodex for writers, designers, programmers, etc. You can then pass the additonal cards on to the appropriate people in your network.
In the communication age of today savvy internet marketers know that there is a whole world of offline businesses. They know that potential customers still read newspapers and magazines. Potential customers still listen to the radio and watch televison. Potential customers still have rolodexes filled with buiness cards.
Many of my clients tell me that their business card is really a mini-brochure, and is one of their single most important marketing tools. I can think of very few marketing tools that are so low in price yet seen by such a high ratio of great prospects. The bottom line is that you should never leave your home or office without a pocket, wallet, or purse full of business cards.
Copyright(c) 2004 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide.
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