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    r> • How are you going to say it?
    • When should it be sent?
    • Who are you targeting?
    • Is viral marketing a possibility?

    Limitations:

    • Do you need to cap the responses?
    •

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    SMS is good for:

    • Short lead times and immediacy
    • Cost effective personalised communication
    • Ongoing 1 to 1 relationships
    • Automated data capture and compliance
    • Direct revenue and uplift opportunities

    Basic Rules for SMS

    In addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key success factors for its use. A minimum of 2 factors is necessary for a successful campaign.

    You need Permission plus:

    1: Relevance
    2: Location
    3: Time
    4: Adding Value
    5: Interactive

    Step 1: Planning the campaign

    Objectives:

    • Why are you communicating via mobile?
    • What do you want to achieve?

    Offer plan:

    • What’s the definition of your offer?
    • How are you going to say it?
    • When should it be sent?
    • Who are you targeting?
    • Is viral marketing a possibility?

    Limitations:

    • Do you need to cap the responses?
    •

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    nue and uplift opportunities

    Basic Rules for SMS

    In addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key success factors for its use. A minimum of 2 factors is necessary for a successful campaign.

    You need Permission plus:

    1: Relevance
    2: Location
    3: Time
    4: Adding Value
    5: Interactive

    Step 1: Planning the campaign

    Objectives:

    • Why are you communicating via mobile?
    • What do you want to achieve?

    Offer plan:

    • What’s the definition of your offer?
    • How are you going to say it?
    • When should it be sent?
    • Who are you targeting?
    • Is viral marketing a possibility?

    Limitations:

    • Do you need to cap the responses?
    •

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    ss factors for its use. A minimum of 2 factors is necessary for a successful campaign.

    You need Permission plus:

    1: Relevance
    2: Location
    3: Time
    4: Adding Value
    5: Interactive

    Step 1: Planning the campaign

    Objectives:

    • Why are you communicating via mobile?
    • What do you want to achieve?

    Offer plan:

    • What’s the definition of your offer?
    • How are you going to say it?
    • When should it be sent?
    • Who are you targeting?
    • Is viral marketing a possibility?

    Limitations:

    • Do you need to cap the responses?
    •

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    tive

    Step 1: Planning the campaign

    Objectives:

    • Why are you communicating via mobile?
    • What do you want to achieve?

    Offer plan:

    • What’s the definition of your offer?
    • How are you going to say it?
    • When should it be sent?
    • Who are you targeting?
    • Is viral marketing a possibility?

    Limitations:

    • Do you need to cap the responses?
    •

    Candy Sales VS Car Wash Fundraisers
    Are you the coach, the youth pastor or adult advisor for a nonprofit kids soccer team, Little League team, cheerleading squad, high school band or church youth group? If you are you realize that it is very important that you raise the money you need to keep your group going. The goal is to give our youth a chance to spend their energy in positive activities. The goal is very noble and so vitally important to strengthen our commu
    r> • How are you going to say it?
    • When should it be sent?
    • Who are you targeting?
    • Is viral marketing a possibility?

    Limitations:

    • Do you need to cap the responses?
    • Message receipt –have you systems in place to handle the volume?

    Step 2: Creating the campaign

    Some SMS Service Providers enable you to create, test and track your basic campaign yourself via your web browser. This can be very useful for simple push campaigns such as; event notifications, requested information (i.e results, account info), “show this message for a free..” style campaigns, staff memos etc. However, the more complex the campaign, the more likely you will require professional help in both the planning and fulfilment of the campaign.

    Step 3: Copywriting

    • You only have 160 characters-use them wisely
    • Be aware of limitations of different screens
    • Be personal (it can be an intrusive medium)
    • Be targeted
    • Talk in the same language as your customers

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    BB link (for phorums):
    [url=http://www.otheradded.com/article/29743/otheradded-Step-by-Step-Guide-to-an-SMS-Campaign.html]Step by Step Guide to an SMS Campaign[/url]

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