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Other Added - Niche And Grow Rich
When dealing with decisions using Cost Benefit Analysis techniques it is very important to follow the proven principles. The health of your company and your reputation depend on it. If these rules are not followed then your decisions could be flawed.Let's start, shall we?Critical Item #1. Sunk CostsIrrecoverable cash outlays that occurred prior to the evaluation of the project are excluded, only the present and future costs/benefits are assessed. You cannot go back in time to
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Locate or develop suitable produ
Seminar topics are difficult to think of. We know that hosting seminars is an excellent way to network and use relationship marketing. The problem lies in figuring out a seminar topic that will appeal to the clients in your sweet spot.When choosing a seminar topic, people in the IT business typically choose IT related topics. This is one of the biggest mistakes I see people make. The folks who are interested in technology related seminars, are other technology based businesses. If your
Is it a new concept?
Well on the Internet maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' world then it isn't - that's the way we've done things since time immemorial.
So what's this Niche Marketing thing all about?
If you have ever taken Marketing 101 then you'll have heard of the old marketing adage : "Find a need and fill it" - that's what "Niche Marketing" is all about. Finding a "focussed" group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in buying it (Marketing).
Let me give you a few examples of these Niches :
Recipes Golf Fishing Health and Fitness Travel Collectibles Dating Dog Training Satellite TV Beauty Tips Astrology Cats Bartending Alternative Health Hand-poured Candles Gourmet Foods Gambling Mortgages Credit Cards Music Jewellery
...... the list just goes on and on and these are just the main headings, there are niches within each of these niches ... Think of a subject and there's likely a niche market for it...
But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.
When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to keep current with a narrowly focussed market niche
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Locate or develop suitable produc
One of the easiest and simplest parts of analyzing a business -- that is always made difficult, even by the Harvard Business School wizards -- is valuing the equipment of a business you are wanting to buy.However, if you do it my way (not generally taught in the business schools) this is extremely simple, won't cost you a penny and will actually make running your business easier in the long run.But before I reveal my secret, just know (in case this is all new to you) that if
Let me give you a few examples of these Niches :
Recipes Golf Fishing Health and Fitness Travel Collectibles Dating Dog Training Satellite TV Beauty Tips Astrology Cats Bartending Alternative Health Hand-poured Candles Gourmet Foods Gambling Mortgages Credit Cards Music Jewellery
...... the list just goes on and on and these are just the main headings, there are niches within each of these niches ... Think of a subject and there's likely a niche market for it...
But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.
When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to keep current with a narrowly focussed market niche
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Locate or develop suitable produ
You say the job is killing you. Here are some questions to help you assess your situation clearly before you chuck it all.What happened, you or them?Somewhere along the line things changed. Your role shifted. Your work became redundant. Your boss became unbearable. Your co-workers don’t respect you anymore. Something started looking different. How much of this is due to other people and what is your responsibility? Is the problem all work-related or have you experienced chan
But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.
When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in making a few thousand bucks a year from these tiny specialized markets, they're after millions from mass markets...
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to keep current with a narrowly focussed market niche
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Locate or develop suitable produ
China standard of living has been levered up exponentially over the years that it’s now the one of the top few economies in the world. Through the decades, the standard living of China has been rising and consumers are changing their needs and wants. The Chinese no longer seek for basic needs such as food and shelter According to Maslow's hierarchy of needs, higher standard of living has fulfilled Biological and Physiological needs of the consumers thus the Chinese are moving up the level and dem
... And let's face it if you're a little guy you simply can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" both of which have a much more specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to keep current with a narrowly focussed market niche
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Locate or develop suitable produ
People don't reads signs, you heard people say it, you have had said it yourself. What is the point of putting a signage strategy in your business when nobody reads them in the first place.Let's look at his popular myth in more detail. Firstly, all retailers have to accept that consumers today are inundated with messages on signs, as a result, the majority are not read. Any sign that looks amateurish, too complicated or is not targeted is, in today's over signed world, rejected by the c
* You can respond faster to changes in the market
* You can build close relationships with key customers that will be hard to compete with
This is something I learned from experience - if you're interested you can read my story here : http://www.nichemarketknowhow.com/articles/andre-anthony- value-of-niche-marketing.htm.
By now you're probably wondering about the mechanics of this niche marketing stuff. In a nutshell here's how it works :
* Find and research profitable niche markets
* Locate or develop suitable products/services to market
* Set up a web site to market the products/services
* Establish a marketing system that works for you
* Repeat the process over and over again with a different niche each time.
Imagine having a niche site producing one sale a day at say $20. That's $7300 a year - how many sites could you set up and run 10, 20 ....?
But before you get too excited, I have a word of caution for you:
Niche marketing is not a magic bullet. It isn't a matter of putting up a web site and then sitting back and waiting for the money to roll in - "build it and they will come" may have worked for Kevin Costner in Field of Dreams, but it doesn't work that way on the Internet - if you do that you'll be waiting a long time.
If you want a successful niche business, you have to work at it just like any other business - if you're prepared to put in the effort though the rewards can be significant.
Copyright © 2005, Andr? Anthony Niche Market Know-How
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