Tags |
|
|
Links |
|
|
Other Added - How to Run a Successful News Release Program
1. Train the overhead monster – delegate, organize, disconnect.You feel like nothing will run smoothly without you and the idea of letting go feels scary, but you have to do it. Your business cannot grow until you learn to let others do some of the work. Plus, it’s no fun trying to do it all and having
4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release – a photo, illustration, chart or graph. In most cases a 3” x 5” glossy B&W print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.
5) SET A SCHEDULE – AND STICK TO IT. Sending releases regularly le
This article relates to the Compensation and Benefits competency, commonly evaluated in employee satisfaction surveys. It tells the story of a company that needed to attract new employees and discovered how a competitive wage and benefits package was integral to this process. The Compensation and Benefits competency focuses in
Here are six simple steps for developing a news release program that extends your reach and generates inquiries at a fraction of the cost of advertising.
1) DETERMINE YOUR AUDIENCE AND MESSAGE. If you have a marketing or communications plan in place, you already have audiences and messages defined. No need to reinvent for your news release program, although you may need to select audiences and messages that are most appropriate.
2) BUILD A LIST. Once you know your audience, you’ll need a list of publications they’re likely to read. A great place to go to create a list is http://www.medialistsonline.com – a service of Bacon’s. It’s reasonably priced and fast. The downside is the lists come with no updates. You may need to re-purchase your list several times during a year. Or it may make more sense for you to buy a media directory subscription.
However you build your list, make it broad. With a news release program you can send releases to many more publications than you can afford to advertise in. Sending a release just entails paper, printing, a photo, an envelope and a stamp.
3) DETERMINE NEWSWORTHY TOPICS. This is a tricky but critical step. You’ll need to think like a member of your target audience. What’s going to interest him or her? Usually it’s new stuff -- products, services, applications, literature, software. If you don’t have these to write about, your news releases might not get past the editors’ trash can.
4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release – a photo, illustration, chart or graph. In most cases a 3” x 5” glossy B&W print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.
5) SET A SCHEDULE – AND STICK TO IT. Sending releases regularly let
In one of my first articles I talked about the Attitude required to be a Professional Customer Service Representative. There has been a growing clamor, if you will, about the state of Attitude in our Customer Service organizations.Last weeks post on that popular website and the response from the CEO of that company is r
2) BUILD A LIST. Once you know your audience, you’ll need a list of publications they’re likely to read. A great place to go to create a list is http://www.medialistsonline.com – a service of Bacon’s. It’s reasonably priced and fast. The downside is the lists come with no updates. You may need to re-purchase your list several times during a year. Or it may make more sense for you to buy a media directory subscription.
However you build your list, make it broad. With a news release program you can send releases to many more publications than you can afford to advertise in. Sending a release just entails paper, printing, a photo, an envelope and a stamp.
3) DETERMINE NEWSWORTHY TOPICS. This is a tricky but critical step. You’ll need to think like a member of your target audience. What’s going to interest him or her? Usually it’s new stuff -- products, services, applications, literature, software. If you don’t have these to write about, your news releases might not get past the editors’ trash can.
4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release – a photo, illustration, chart or graph. In most cases a 3” x 5” glossy B&W print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.
5) SET A SCHEDULE – AND STICK TO IT. Sending releases regularly le
There are several marketing strategies businesses can use today. Online marketing, television commercials, and radio plug-ins are some of the popular methods. Banners and flyers are still used to advertise sales and other promos. But these advertising strategies don't really give prospective consumers something. If anything, t
However you build your list, make it broad. With a news release program you can send releases to many more publications than you can afford to advertise in. Sending a release just entails paper, printing, a photo, an envelope and a stamp.
3) DETERMINE NEWSWORTHY TOPICS. This is a tricky but critical step. You’ll need to think like a member of your target audience. What’s going to interest him or her? Usually it’s new stuff -- products, services, applications, literature, software. If you don’t have these to write about, your news releases might not get past the editors’ trash can.
4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release – a photo, illustration, chart or graph. In most cases a 3” x 5” glossy B&W print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.
5) SET A SCHEDULE – AND STICK TO IT. Sending releases regularly le
Question: How do you handle the customer who doesn't buy from you?Let's set up the scenario here (purely fictional, of course). You've sent out a direct mail package to 500 potential customers. Included in the offer is an open house to view your facilities and get to know you and your colleagues.On the night of
3) DETERMINE NEWSWORTHY TOPICS. This is a tricky but critical step. You’ll need to think like a member of your target audience. What’s going to interest him or her? Usually it’s new stuff -- products, services, applications, literature, software. If you don’t have these to write about, your news releases might not get past the editors’ trash can.
4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release – a photo, illustration, chart or graph. In most cases a 3” x 5” glossy B&W print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.
5) SET A SCHEDULE – AND STICK TO IT. Sending releases regularly le
Are you interested in starting your own business? Have you found yourself looking to the Internet to find a business opportunity? Do you find yourself getting overwhelmed by all the offers that you are discovering online. There are so many that it is hard to distinguish which ones are good and which ones are bad.This ar
4) INCLUDE A PHOTO. Publications can be hungry for visuals so send one with your release – a photo, illustration, chart or graph. In most cases a 3” x 5” glossy B&W print and a color slide will work. Be sure to send good quality visuals since the quality will reflect on you.
5) SET A SCHEDULE – AND STICK TO IT. Sending releases regularly lets editors know you’re reliable. If you have six topics for the year, send out a release every other month. Twelve topics – one a month. General rule for monthly publications is one release per editor per month.
6) MEASURE RESULTS AND LEARN. It takes about three months before your releases will show up in monthly publications. Less time for pubs that come out more often.
Track what runs, where it runs, how much space you get and inquiries generated. You can use this information to measure results and improve your program.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/29698/otheradded-How-to-Run-a-Successful-News-Release-Program.html">How to Run a Successful News Release Program</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/29698/otheradded-How-to-Run-a-Successful-News-Release-Program.html]How to Run a Successful News Release Program[/url]
Related Articles:
Being Fired Could Be An Advantage (Part Two)
Do Not Shortchange Funding Needs - Too Little is Worse Than Too Much
Bookmark it:
|