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Other Added - Beyond the Booth
New employees can be a reliable source of information for a company. Most companies ignore the wealth of information that new employees are likely to bring from their previous experiences. As a result, a lot of valuable information gets swept away in the process of incorporating the new employee into the company.New employee surveys can be done for many purposes. One of them is the new employee orientation survey. This survey is generally done after a few days of orientation to determine any potential issues relating to productivity, turnover, attitudes and other aspects. It would a
Ready, Set, Stop! - Goals are set, but there is still more planning before you walk through the exhibit hall doors. Do you know what you wish t
One of the challenges that many business developers face is getting to the key decision-maker. The issues are very common. “I don’t know who the decision-maker is.” “I get intimidated by dealing with a senior level person.” “I don’t have credibility with people at that level.” “All her calls are screened.” When we look at these challenges we find that they fall into three major categories.First, you may be having difficulty identifying the decision-maker. Secondly, you may be blocked from getting to the person who can really make the decision. Third, many people feel anxious or unco
Define the Goal - Successful trade show marketing begins by first defining the desired end results to be achieved from attendance at the show. This goal should be written using the S.M.A.R.T. criteria –Specific, Measurable, Attainable, Realistically Set High and Time Driven. Sometimes, several desired results are defined such as: identifying potential competitors; identifying potential customers; determining if this is a trade show where my company should exhibit next year; learn what the competition is saying about our product(s), etc. Through these written goals, then decisions can be made as to the number of people to send and what type of people should the company send e.g. engineers, sales, marketing, etc. Without identifying the initial goals, companies will receive costly unexpected and unanticipated outcomes.
Ready, Set, Stop! - Goals are set, but there is still more planning before you walk through the exhibit hall doors. Do you know what you wish to
In dentistry as with any other profession is it important that you know what your clients think of you and why they came to you. You need this information so that you can devise a marketing campaign to bring in more patients like those that patron you often already. You can’t just assume that you know what they think. Because you have been in business 20 years you may have some idea; this is true. But you would be surprised at the number of dentists who think they know their patients so well only to find out after surveying them that they did not actually know the specific reason they acq
Define the Goal - Successful trade show marketing begins by first defining the desired end results to be achieved from attendance at the show. This goal should be written using the S.M.A.R.T. criteria –Specific, Measurable, Attainable, Realistically Set High and Time Driven. Sometimes, several desired results are defined such as: identifying potential competitors; identifying potential customers; determining if this is a trade show where my company should exhibit next year; learn what the competition is saying about our product(s), etc. Through these written goals, then decisions can be made as to the number of people to send and what type of people should the company send e.g. engineers, sales, marketing, etc. Without identifying the initial goals, companies will receive costly unexpected and unanticipated outcomes.
Ready, Set, Stop! - Goals are set, but there is still more planning before you walk through the exhibit hall doors. Do you know what you wish t
Many ponder the question of how to get one way links pointing to their site, well one way to do this is by placing your links on web directories. In the technological world of websites, search engines and web directories have a long-standing relationship. Search engines look at directories and place a high value on them because they are human edited.Did you know that a key factor in the ranking algorithm of search engines is link popularity? Spiders released by search engines will add your site to search engine indexes.One link from a directory is counted as a back link and h
Ready, Set, Stop! - Goals are set, but there is still more planning before you walk through the exhibit hall doors. Do you know what you wish t
Research suggests that as many as 8 out of 10 employed adults are in the wrong job or career! They are in poor career-shape or have little or no career-stamina.If you are one of the 8 or your goal is to shape up, it is important to have a good understanding of some basic career management principles for a healthy career workout and to help you make the best decisions about your career on a day-by-day basis.Career Fitness TipsHere are 10 proven tips to maximize your career-workout: Set Goals You Know You Can Reach. Keep you
Ready, Set, Stop! - Goals are set, but there is still more planning before you walk through the exhibit hall doors. Do you know what you wish t
All too often we spend our days doing the same thing we did the day before. Just as often we find that the action of yesterday is not producing the results we are looking for tomorrow.None the less, we keep plodding along hoping that by some miracle we will see a different result from the same action.The interesting thing to note is that the majority of time most people focus on the past or worry about the future. Few people ever spend time considering this moment.Start the search for change here Getting new results starts with awareness. The majority of
Ready, Set, Stop! - Goals are set, but there is still more planning before you walk through the exhibit hall doors. Do you know what you wish to learn from each exhibitor? The goal is maybe to identify the competition, but how you operationalize that goal is different for the company’s engineer vs. the company’s salesperson.
Communication: The Key - Given that tradeshows are the "Mecca" for communication both verbally and non-verbally, the key is to be able to deliver in less than 15 seconds what you or your company does. If your “tag line” is delivered in an engaging manner, your visitor will ask a second question allowing for a dialogue to begin.
Communication extends beyond your “tag line.” Calendars need to be blocked out to return all those promised telephone calls and send out any promised information. Follow-up communication planning is critical to achieving your goals. Creating a post-event mailing piece such as a thank you note and having them available upon your return will enhance goal achievement.
The Engagement – The Spot Light Is On - The doors open and all eyes are on you and your booth especially if you secured a high traffic booth. You are the consummate professional with the proper tools (business cards, pen, highlighter, Palm, exhibit hall map
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