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    Business Marketing Mistakes: 3 Marketing Mistakes Every Business Makes
    Here are a few important marketing mistakes that just about every business manager out there makes, along with a recommended fix that will help you attract more business and get better results from your marketing, regardless of how big or small your marketing budget is.Mistake #1: We think that marketing is something we “do.”“We need to do so
    y off. If you don’t get many customers after a while, offer the receptionist a discount price for her car wash. After all if she brings you one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.

    Customer Awards

    If a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or

    The Information Age, Make It Work For You
    The Information Age. That is what writers and analysts have labeled the concluding years of the twentieth century and the beginning of the twenty-first century.Throughout the time-line of history every great era has been given a name to identify the major achievement or advance in progress that marks that time period.Some that come to mind are the I
    Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. We learned quickly that professional auto detailing is more than just showing up on time, maintaining your customer base and looking sharp. Mobile detailers know you need to create promotions which are exciting. Here are a few ideas for you:

    Referral Bonuses

    This program worked very well for the Alpha-Beta supermarket chain and phone giant MCI. Alpha-Beta simply went on TV and asked people to ‘tell a friend,’ and turned this into a well-known slogan that everyone relates to their stores. MCI went a little further by offering people bonuses for referring their friends to MCI. Everyone has heard about “the friends and family program.” Referral bonuses in the form of discounts, free washes, and customer awards work very well for us also.

    Free Washes For Receptionists

    Offer the receptionist of a large building a free car wash in exchange for telling others about your services and informing them of your scheduled stop at their building. Sometimes one free wash is enough to have them telling everyone about your great service. Sometimes they’ll expect it each time you are working at their building. Either way, if their position as the communications link of a large company or building helps get the word out about your services, this referral bonus can pay off. If you don’t get many customers after a while, offer the receptionist a discount price for her car wash. After all if she brings you one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.

    Customer Awards

    If a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or

    Define Your Business With a Great Logo
    When viewers associate a name, slogan or a design with a product/ service, it marks the formation of a brand. The degree of brand recognition being induced by such name/ mark henceforth determines the popularity of a brand. However, the transformation of a name/ mark to a brand takes time. Brand recognition is a process that is not built overnight. It is created
    looking sharp. Mobile detailers know you need to create promotions which are exciting. Here are a few ideas for you:

    Referral Bonuses

    This program worked very well for the Alpha-Beta supermarket chain and phone giant MCI. Alpha-Beta simply went on TV and asked people to ‘tell a friend,’ and turned this into a well-known slogan that everyone relates to their stores. MCI went a little further by offering people bonuses for referring their friends to MCI. Everyone has heard about “the friends and family program.” Referral bonuses in the form of discounts, free washes, and customer awards work very well for us also.

    Free Washes For Receptionists

    Offer the receptionist of a large building a free car wash in exchange for telling others about your services and informing them of your scheduled stop at their building. Sometimes one free wash is enough to have them telling everyone about your great service. Sometimes they’ll expect it each time you are working at their building. Either way, if their position as the communications link of a large company or building helps get the word out about your services, this referral bonus can pay off. If you don’t get many customers after a while, offer the receptionist a discount price for her car wash. After all if she brings you one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.

    Customer Awards

    If a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or

    So You Want to Be a Consultant?
    As attractive as it may seem – even glamorous, perhaps – being a Consultant takes work. It’s a job. It can also be a business, a career, even a profession, depending on the attitude with which you approach the effort. And, yes, becoming a Consultant does take effort. Make no mistake about that.What do you need to start? Something you’re good at, obvio
    a little further by offering people bonuses for referring their friends to MCI. Everyone has heard about “the friends and family program.” Referral bonuses in the form of discounts, free washes, and customer awards work very well for us also.

    Free Washes For Receptionists

    Offer the receptionist of a large building a free car wash in exchange for telling others about your services and informing them of your scheduled stop at their building. Sometimes one free wash is enough to have them telling everyone about your great service. Sometimes they’ll expect it each time you are working at their building. Either way, if their position as the communications link of a large company or building helps get the word out about your services, this referral bonus can pay off. If you don’t get many customers after a while, offer the receptionist a discount price for her car wash. After all if she brings you one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.

    Customer Awards

    If a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or

    Are Lay-offs the Only Option?
    Corporations have many constituents. But they seem to play to only one audience – the investment community or Wall Street. Any business is made up of workers, supervisors, managers and executives. They also have customers, suppliers and in many cases dealers or distributors. They have facilities in cities, towns and communities. Some have factories and other
    vices and informing them of your scheduled stop at their building. Sometimes one free wash is enough to have them telling everyone about your great service. Sometimes they’ll expect it each time you are working at their building. Either way, if their position as the communications link of a large company or building helps get the word out about your services, this referral bonus can pay off. If you don’t get many customers after a while, offer the receptionist a discount price for her car wash. After all if she brings you one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.

    Customer Awards

    If a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or

    Trade Finance Alternatives for Export Companies
    Are you selling goods or services to companies in other countries? Although expanding your company beyond your national borders is very exciting and profitable, it will also subject you to the payment habits of your foreign customers. Many times, customers can take as long as 60 days to pay for their goods. Although large export companies can wait that long to ge
    y off. If you don’t get many customers after a while, offer the receptionist a discount price for her car wash. After all if she brings you one executive who up-sells himself to a full $200.00 detail, that car wash was well worth it.

    Customer Awards

    If a customer refers a lot of clients to your business, you might give them a certificate that entitles them to a free wash, or a certificate they can pass on to a friend, such as a “Customer of the Month” certificate.

    Asking For Referrals

    You should always ask for referrals, as asking for a referral is the easiest way to get them. It is also a great way to build your business. Why wait? Many times, your good customers will be glad to give a referral they may not have thought to give had you not asked.

    Thanking Customers

    Always thank customers for a referral. Tell them they’re one of your best customers and thank them very much for their help. This involves them in the growth of your business and will motivate them to continue referring people your way.

    Make sure that you always have some type of exciting promotion to pitch, something worth talking about and your customers will love it. Everyone wants to save money, everyone wants a bargain, everyone loves the word FREE, after all isn’t that your favorite price? Well it is theirs too. Think about it.

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