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    Marketing is a vital aspect of a business’ operations. It has been said that, “Nothing happens in business until a sale is made”. Marketing is about how sales are made and marketing planning is about being proactive in determining how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales.

    Without a marketing plan, a business can only be reactive to changes in the market and competition. This situation means that management is

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    s until a sale is made”. Marketing is about how sales are made and marketing planning is about being proactive in determining how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales.

    Without a marketing plan, a business can only be reactive to changes in the market and competition. This situation means that management i

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    active in determining how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales.

    Without a marketing plan, a business can only be reactive to changes in the market and competition. This situation means that management i

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    to overcome weaknesses in competitiveness and to increase sales.

    Without a marketing plan, a business can only be reactive to changes in the market and competition. This situation means that management i

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    s can only be reactive to changes in the market and competition. This situation means that management is always trying to catch up to everyone else. A marketing plan can put the boot on the other foot. The process of developing a marketing plan means that management is now being proactive, developing positive strategies and initiatives to create competitive advantage and boost sales.

    The Planning Process

    The planning process involves finding answers to a number of important questions:

    • Do we

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