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  • Other Added - What The Heck Is An Eponym, And What Does It Mean For Your Brand?

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    Risk management concepts have been around for several years, but they have generally been bounded to the financial area. Today, according to common experience and evidences, the supply chain is where risk management is assuming a critical role, since it is where risk becomes most damaging for a company: in fact, the last decades have been characterized by several events (i.e. earthquake in Kobe in 1995, terrorist attack to WTC in 2001, SARS in 2002-2003) tha
    ay that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product. Examples:

    Jacuzzi = whirlpool bath
    Ban

    When the Cold Wind Blows
    Seasons change and the weather goes along for the ride. Sometimes the heat is so oppressive you can literally fry an egg on your driveway. At other times, there is not enough warm blankets and quilts to keep the chill out. This is all a natural process, but the cold wind can blow in many ways, in your life and in mine.People talk about a "cold shoulder" or a "cold heart" and everyone seems to know what this means. What if a cold wind b
    Today I've decided to share with you a new word that recently made a special appearance in my daily life: eponym. It is pronounced (EP-uh-nim) and I have to be frank, but I was somewhat at a loss when I saw it.

    I mean, I write, communicate and persuade using words for a living…but this one had obviously been hiding somewhere far away because although I could pronounce it, I could not recall its meaning.

    So I grabbed my dictionary… then I realized that I now reside in the 21st Century… so I put down the book and I went on to the ‘Net’ instead. I found the definition (actually I found a few versions) and then settled on the one I’ve included below.

    --- In A Word

    One way that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product. Examples:

    Jacuzzi = whirlpool bath
    Band

    What Is The Internet Proxy Server
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    was somewhat at a loss when I saw it.

    I mean, I write, communicate and persuade using words for a living…but this one had obviously been hiding somewhere far away because although I could pronounce it, I could not recall its meaning.

    So I grabbed my dictionary… then I realized that I now reside in the 21st Century… so I put down the book and I went on to the ‘Net’ instead. I found the definition (actually I found a few versions) and then settled on the one I’ve included below.

    --- In A Word

    One way that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product. Examples:

    Jacuzzi = whirlpool bath
    Ban

    New Year, New Career
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    ause although I could pronounce it, I could not recall its meaning.

    So I grabbed my dictionary… then I realized that I now reside in the 21st Century… so I put down the book and I went on to the ‘Net’ instead. I found the definition (actually I found a few versions) and then settled on the one I’ve included below.

    --- In A Word

    One way that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product. Examples:

    Jacuzzi = whirlpool bath
    Ban

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    ook and I went on to the ‘Net’ instead. I found the definition (actually I found a few versions) and then settled on the one I’ve included below.

    --- In A Word

    One way that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product. Examples:

    Jacuzzi = whirlpool bath
    Ban

    Evergreen Ads the Six Common Mistakes Found in the Yellow Pages
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    ay that we use the word "eponym" (EP-uh-nim) is in reference to a specific brand name that has come to mean a generic product. Examples:

    Jacuzzi = whirlpool bath
    Band-Aid = plastic bandage
    Chapstick = lip balm
    Jell-O = gelatine dessert
    Kleenex = facial tissue
    Q-Tips = cotton swabs
    Scotch Tape = cellophane tape
    Styrofoam = plastic foam
    Teflon = non-stick coating
    Vaseline = petroleum jelly
    Walkman = portable cassette player
    Xerox = photocopier/photocopy

    Sounds fantastic doesn’t it. I mean, your own name or your product name being so popular that it has been absorbed in to the general vocabulary. Now that’s branding at work… that’s branding on ‘go-go’ juice!

    But hold on a moment! You might think this is really great 'branding' however I'd like to offer an alternate viewpoint...

    --- Too Much Of A

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