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Other Added - Loan Officer Marketing - Why Realtors(r) Don't Read Your Brochures
If you want to see new opportunities for your business and increase your decision-making speed and accuracy, begin by looking outside your own business—even outside your industry—at trends and patterns that you can apply to your own organization. Ask yourself, “How do others do what they do?” The fact is that you can learn from observing others companies’ patterns of how to change, and in turn solve problems, make decisions, and grow your business faster than ever before.A failure to recognize an impending problematic pattern can be just as devastating to a Mom & Pop business as it is to a hospital or NASA or to a
Brochure Mistake #1 – Feature-Driven Messages<
I am writing this column prompted by a recent column in USA Today concerning the difficulty in getting to a live person when experiencing service troubles. The writer gave examples of some national companies that were difficult, if not impossible, to get to if one needed to speak with a live person for help.I laughed as I read the article knowing full well that here in the Mid-South, land of hospitality and assistance, this was not the case. I knew that my local providers put emphasis on customer service and support. Ease of solutions was the southern way, I thought.I also knew that, utilizing my own tec
This is fine and dandy for consumers, but what about your brochure for real estate agents? If you’re giving to agents the same brochure you give to clients, does it help you stand out? Probably not - and even if you do have a separate brochure for agents, does it avoid the 3 most common mistakes?
Brochure Mistake #1 – Feature-Driven Messages Position Your Business For Success - What Does It Take To Differentiate Your Company From The Rest?
There’s a lot of maneuvering going on in today’s entrepreneurial marketplace. Everyone’s trying to get their piece of the action or in some cases, all of the action. How does a business get an edge?Many businesses have products or services that never get the recognition and commercial success they should simply because they are the victims of bad or improper marketing, advertising and public relations. No matter how great the organization believes their product or service is, if they haven’t put together a plan to inform their target audience that it’s on the market, they might as well close up shop.An effe
This is fine and dandy for consumers, but what about your brochure for real estate agents? If you’re giving to agents the same brochure you give to clients, does it help you stand out? Probably not - and even if you do have a separate brochure for agents, does it avoid the 3 most common mistakes?
Brochure Mistake #1 – Feature-Driven Messages<
The internet takes many forms. From graphically rich web
based software applications to bare bones text based
message boards and chat rooms, the internet encompasses a
wide range of technologies and communication techniques.
One of the most popular forms of internet communication is
the ezine, which is essentially an online magazine that
does not have a print component. Since an ezine does not
require physical printing, it is possible to create an
ezine and distribute essentially limitless copies without
incurring significant overhead costs.Starting an ezine is a great method of internet marketing.
By cr
This is fine and dandy for consumers, but what about your brochure for real estate agents? If you’re giving to agents the same brochure you give to clients, does it help you stand out? Probably not - and even if you do have a separate brochure for agents, does it avoid the 3 most common mistakes?
Brochure Mistake #1 – Feature-Driven Messages<
As an outstanding manager, you won't just "manage" people; you'll also assist the members of your team develop to their true potential.This means helping team members utilize their talents, develop new skills and knowledge, overcome fresh challenges, become more and more productive, become happier, and in all respects grow as employees and people.To fulfill these responsibilities you'll need to develop coaching -- as well as -- managing skills.The essence of being a coach is to help someone reach beyond his or her own perceived limitations and achieve his or her full potential. (I'll now interchange
Brochure Mistake #1 – Feature-Driven Messages<
Many people turn a beloved hobby into a vocation. They have a gift, a talent screaming for expression. It means doing something that they love. At last, they feel empowered.However, this newfound empowerment is inside the person, not in the changing of careers. How can you feel empowered if you are already successful in your work but feel discontent? You must recognize and feel the value within you and your work every day!A colleague and I were presenting a workshop on career satisfaction to a group of health-care staff members. His segment, "Feeling Empowered in Your Career", and my following segment, "Emp
Brochure Mistake #1 – Feature-Driven Messages
This is the colossal mistake with most brochures. Here’s a quick list of features often mentioned in mortgage brochures; loan rates, APR, quality service, mortgage insurance, points, refinance, payments, purchase, full service, originate, retail, interest-only, option-only, ARMS, free quote, to name a few.
Features don’t tell the reader anything. Sometimes it only confuses them more about your service. When an agent reads your brochure, they’re reading it for one reason. They want to know, “What’s in it for them.” If you’ve been in sales for a length of time an
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