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    The Sound of Business -Part IV
    Steps to Creating Your Sonic Personality©1. List all the human attributes inherent in your business personality. An accounting firm may want to project stability, reliability, and a conventional outlook - think the avuncular voice of Walter Cronkite. An advertising agency might want to deliver a hip, cutting edge, in your face creative personality - think the edgy delivery of Chris Rock or Dennis Leary. Now before you get all excited and start shouting, 'how I am I going to afford these guys?' the answer is you don't. There are great voice actors available at very reasonable
    . The good thing is that this website is ranked #28 in the world (by alexa.com) so a lot of people find there way to this site.

    4. Create a free profile on ziggs.com. Ziggs allows for a comprehensive profile and also places it into categories. But instead of a directory style approach, it uses a search option. For example, you can search a keyword “lawyer” in New York, and you’ll be shown all the results of lawyers in New York that have created a profile.

    5. Create a profile in business discussion forums and join in on the discussions. By adding your 2 cents into these discussions people will see you as an expert in your given field. Include you business phone number in your profile so that people that want to contact you can easily do so. Two of the best online forums that I h

    Interviewing Overqualified Applicants
    A manager of a small business recently posted a job opening for a mostly clerical type job. A degree is not required and generally neither is judgment. She also put the level of compensation clearly on the job posting and worked very hard to not over exaggerate the importance of the position.The problem is that nearly every applicant so far has been what I would consider overqualified. Most have a degree of some sort and have extensive work experience. She says that she not necessarily opposed to hiring someone overqualified people but she fears that once they get hired that they will be
    New to a sales career? Want to market yourself but don’t have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?

    Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that is, prospecting, cold calling, booking appointments, doing product demonstrations, and closing sales. The problem is, when you’re new to the sales field, this is time consuming. Cold calling is not only one of the most difficult things to do, it also takes too much of your time, time which can be better spent in front of prospects.

    So what do you do? There is still a need for cold calling, but it should only be part of your overall prospecting equation. Until you make business contacts and connections and have a wide business network, try some free online resources which can help you. The following is my list of online marketing methods which you can try. None of these on its own will generate enough business for you, but taken together it could give you a good start. Best of all, all these suggestions are free. So take a half day and try these:

    1. Post a free classifieds ad on craigslist.org. Craigslist is ranked the 41st biggest website in the world (by alexa.com). What this means is that millions of people visit the site every month; that is, millions of potential clients. So if you’re a lawyer, a financial consultant, an insurance broker, a real estate broker, a contractor, or you sell anything at all, there is category for you to post a free classifieds ad. Classifieds ads posted on craigslist.org stay there for 45 days, so you only need to post once every month and a half. But even better is that these classifieds ads find there way into Google search results. So, even people that are not specifically searching for your product or service on the actual Craigslist site may be coming across your ad through search engines.

    2. Create a free profile on trade-pals.com. TradePals is a directory of business professionals, entrepreneurs, sales people, and trades people across the U.S. and Canada. It is categorized by city and business category. The website provides sales leads to its members. Basically, you create a profile and place it in the proper city and category. So let’s say that you are an engineering consultant in Miami. You create a profile and place it in the engineering category in that city. If someone from Miami is searching for an engineering consultant and sees your profile they can contact you by filling in a contact form and you will be notified by email that someone wants to do business with you. TradePals allows you to post a photo of yourself. Take advantage of this option as profiles with photos are viewed more often.

    3. Create a free profile on MySpace.com and join in on the discussions in some of the business groups on that website. Myspace is populated mostly by teens and younger adults, so the audience may not be your target market, but there are some mature people using the site too so it’s worth a shot. The good thing is that this website is ranked #28 in the world (by alexa.com) so a lot of people find there way to this site.

    4. Create a free profile on ziggs.com. Ziggs allows for a comprehensive profile and also places it into categories. But instead of a directory style approach, it uses a search option. For example, you can search a keyword “lawyer” in New York, and you’ll be shown all the results of lawyers in New York that have created a profile.

    5. Create a profile in business discussion forums and join in on the discussions. By adding your 2 cents into these discussions people will see you as an expert in your given field. Include you business phone number in your profile so that people that want to contact you can easily do so. Two of the best online forums that I ha

    Give Yourself Away
    Last week I got one of those "make my day" phone calls and emails. It was from a gentleman I had met last May doing a speech for a local leadership program. I remember quite well the brief exchange we had following the program that night: He had delivered an eloquent and inspiring invocation and I told him he ought to be doing more public speaking, that his words had inspired me.It was a comment I meant sincerely, and he, apparently took it to heart. His email and phone message told me about a multi-media program he has created for graduating high school students called "Be the One," that
    but it should only be part of your overall prospecting equation. Until you make business contacts and connections and have a wide business network, try some free online resources which can help you. The following is my list of online marketing methods which you can try. None of these on its own will generate enough business for you, but taken together it could give you a good start. Best of all, all these suggestions are free. So take a half day and try these:

    1. Post a free classifieds ad on craigslist.org. Craigslist is ranked the 41st biggest website in the world (by alexa.com). What this means is that millions of people visit the site every month; that is, millions of potential clients. So if you’re a lawyer, a financial consultant, an insurance broker, a real estate broker, a contractor, or you sell anything at all, there is category for you to post a free classifieds ad. Classifieds ads posted on craigslist.org stay there for 45 days, so you only need to post once every month and a half. But even better is that these classifieds ads find there way into Google search results. So, even people that are not specifically searching for your product or service on the actual Craigslist site may be coming across your ad through search engines.

    2. Create a free profile on trade-pals.com. TradePals is a directory of business professionals, entrepreneurs, sales people, and trades people across the U.S. and Canada. It is categorized by city and business category. The website provides sales leads to its members. Basically, you create a profile and place it in the proper city and category. So let’s say that you are an engineering consultant in Miami. You create a profile and place it in the engineering category in that city. If someone from Miami is searching for an engineering consultant and sees your profile they can contact you by filling in a contact form and you will be notified by email that someone wants to do business with you. TradePals allows you to post a photo of yourself. Take advantage of this option as profiles with photos are viewed more often.

    3. Create a free profile on MySpace.com and join in on the discussions in some of the business groups on that website. Myspace is populated mostly by teens and younger adults, so the audience may not be your target market, but there are some mature people using the site too so it’s worth a shot. The good thing is that this website is ranked #28 in the world (by alexa.com) so a lot of people find there way to this site.

    4. Create a free profile on ziggs.com. Ziggs allows for a comprehensive profile and also places it into categories. But instead of a directory style approach, it uses a search option. For example, you can search a keyword “lawyer” in New York, and you’ll be shown all the results of lawyers in New York that have created a profile.

    5. Create a profile in business discussion forums and join in on the discussions. By adding your 2 cents into these discussions people will see you as an expert in your given field. Include you business phone number in your profile so that people that want to contact you can easily do so. Two of the best online forums that I h

    The Working Malaise
    It's just a general malaise, dissatisfaction, with the status quo. Unfulfilled, not connected, not doing something that really lights that spark. I'm sure you know what I mean.I had a myriad of ideas when my employer laid me off. I've failed at one business already a couple of summers ago. Then I retreated; I retreated from work, from life, into my home, away from responsibility, away from my ideas and placed more importance on me. I felt selfish, irresponsible, guilty, lazy, et al. Again, anyone who has been out of work you know what I mean!My computer died, along with it, so did
    ntractor, or you sell anything at all, there is category for you to post a free classifieds ad. Classifieds ads posted on craigslist.org stay there for 45 days, so you only need to post once every month and a half. But even better is that these classifieds ads find there way into Google search results. So, even people that are not specifically searching for your product or service on the actual Craigslist site may be coming across your ad through search engines.

    2. Create a free profile on trade-pals.com. TradePals is a directory of business professionals, entrepreneurs, sales people, and trades people across the U.S. and Canada. It is categorized by city and business category. The website provides sales leads to its members. Basically, you create a profile and place it in the proper city and category. So let’s say that you are an engineering consultant in Miami. You create a profile and place it in the engineering category in that city. If someone from Miami is searching for an engineering consultant and sees your profile they can contact you by filling in a contact form and you will be notified by email that someone wants to do business with you. TradePals allows you to post a photo of yourself. Take advantage of this option as profiles with photos are viewed more often.

    3. Create a free profile on MySpace.com and join in on the discussions in some of the business groups on that website. Myspace is populated mostly by teens and younger adults, so the audience may not be your target market, but there are some mature people using the site too so it’s worth a shot. The good thing is that this website is ranked #28 in the world (by alexa.com) so a lot of people find there way to this site.

    4. Create a free profile on ziggs.com. Ziggs allows for a comprehensive profile and also places it into categories. But instead of a directory style approach, it uses a search option. For example, you can search a keyword “lawyer” in New York, and you’ll be shown all the results of lawyers in New York that have created a profile.

    5. Create a profile in business discussion forums and join in on the discussions. By adding your 2 cents into these discussions people will see you as an expert in your given field. Include you business phone number in your profile so that people that want to contact you can easily do so. Two of the best online forums that I h

    Is Your Vision for Your Business Built on Bedrock or Sand?
    Have you ever wondered why some business owners seem so calm and steady, while others are in a constant state of worry and panic?Surprisingly, the difference between these two scenarios has nothing to do with the operation of the business-it is the vision of the owner.Your vision for your business provides the foundation for its success, or failure.Without a strong vision, your business will be buffeted by the winds and storms of life, and end up either precariously perched, or crashing down.So, how can vision have such a profound effect on the success or failure of a
    city and category. So let’s say that you are an engineering consultant in Miami. You create a profile and place it in the engineering category in that city. If someone from Miami is searching for an engineering consultant and sees your profile they can contact you by filling in a contact form and you will be notified by email that someone wants to do business with you. TradePals allows you to post a photo of yourself. Take advantage of this option as profiles with photos are viewed more often.

    3. Create a free profile on MySpace.com and join in on the discussions in some of the business groups on that website. Myspace is populated mostly by teens and younger adults, so the audience may not be your target market, but there are some mature people using the site too so it’s worth a shot. The good thing is that this website is ranked #28 in the world (by alexa.com) so a lot of people find there way to this site.

    4. Create a free profile on ziggs.com. Ziggs allows for a comprehensive profile and also places it into categories. But instead of a directory style approach, it uses a search option. For example, you can search a keyword “lawyer” in New York, and you’ll be shown all the results of lawyers in New York that have created a profile.

    5. Create a profile in business discussion forums and join in on the discussions. By adding your 2 cents into these discussions people will see you as an expert in your given field. Include you business phone number in your profile so that people that want to contact you can easily do so. Two of the best online forums that I h

    Increase Sales and Improve Customer Service: Tips for Organizational Stress Management
    Your best and your brightest can be even better if your organization can support them. The best practices of organzational stress management have been listed for you to choose from. Find the ones that will work best for your organization.You may also find that by using these tools you will improve your retention of your key people and may be more attractive to the best talent in your search and hiring program.The top 19 tips:1. Focus groups…discuss2. Survey employees regarding issues and possible solutions3. Divide issues into ones where there is co
    . The good thing is that this website is ranked #28 in the world (by alexa.com) so a lot of people find there way to this site.

    4. Create a free profile on ziggs.com. Ziggs allows for a comprehensive profile and also places it into categories. But instead of a directory style approach, it uses a search option. For example, you can search a keyword “lawyer” in New York, and you’ll be shown all the results of lawyers in New York that have created a profile.

    5. Create a profile in business discussion forums and join in on the discussions. By adding your 2 cents into these discussions people will see you as an expert in your given field. Include you business phone number in your profile so that people that want to contact you can easily do so. Two of the best online forums that I have found are small-business-forum.com and smallbizgeeks.com.

    These five suggestions can get you started and get your name out there as a business professional. Together, these websites receive millions of visitors a day. Each of these visitors is a potential client. Building your own website costs money and advertising it will cost even more. Take advantage of websites that are already there for you to use. In addition to these, there are dozens of other websites that offer free advertising, from press release websites, like pr.com, to business networking websites, like linkedin.com. See what works best for you and use the services that they offer. So, while you are cold calling and prospecting in the traditional sense, these websites will be working for you and advertising your services 24 hours a day.

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