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Other Added - The Power of 'because...'
Many of us have had a major stumble at some point in our careers. (Okay, well I haven't, but let's just say that I have "a friend" who's made plenty!!) Perhaps you made a bad hiring decision, took the wrong job at the wrong time, or trusted the wrong colleague with sensitive information. You had a sense, or a feeling about it, but for whatever reason, you choose to
A number of Internet entrepreneurs report they've tested the use of 'because' in th
A common topic of discussion these days is health. Natural foods, organic gardens, aerobic exercise, weight training, balanced diet, healthy this, healthy that, healthy, healthy, healthy.You know what? It’s not a bad idea. It has caused us, as a people, to look more closely at ourselves and how we function. A closer look at our universe within, the many aspe
Which of these commands is most likely to get the response you want?
If you picked the third, the one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already.
The idea behind 'because...' is to provide an explanation or rationalization for the request you're making. In other words, the command or request is not just an arbitrary exercise of power on your part -- it's a reasoned request or command.
In a broader sense, 'because' provides context, which we've often discussed in this newsletter. Context provides a framework for specific communication. For example, "Please review this contract before we mail it out, because a mistake could cost us thousands of dollars."
A number of Internet entrepreneurs report they've tested the use of 'because' in th
How long can you go just being the same ol', same ol'? Have you considered changing things a bit? You should.The most important thing to know about being in business for yourself is this: Be unique. That's Shakespeare paraphrased, "To thine own self be true." Remember that high school English class you deplored?You must develop your USP. Unique Selling Pr
The idea behind 'because...' is to provide an explanation or rationalization for the request you're making. In other words, the command or request is not just an arbitrary exercise of power on your part -- it's a reasoned request or command.
In a broader sense, 'because' provides context, which we've often discussed in this newsletter. Context provides a framework for specific communication. For example, "Please review this contract before we mail it out, because a mistake could cost us thousands of dollars."
A number of Internet entrepreneurs report they've tested the use of 'because' in th
While extended stay guests have long been part of the hotel industry, the purpose-built segment has exploded in North America and particularly in the US within the last ten years. This has been a hotel developer's nirvana. Who wouldn't have been attracted to the segment?Depending on whose figures you rely on, extended stay guests make up about six to ten percent
In a broader sense, 'because' provides context, which we've often discussed in this newsletter. Context provides a framework for specific communication. For example, "Please review this contract before we mail it out, because a mistake could cost us thousands of dollars."
A number of Internet entrepreneurs report they've tested the use of 'because' in th
bInterviewing Requires SkillInterviewing a new job candidate sounds easy. After all, you are in control. You have something to offer. You can select anyone you choose to select. Right? That sounds good but in reality interviewing a person to fill a job opening is one of the more difficult tasks you may face as a manager. It does require specific skills to do it
A number of Internet entrepreneurs report they've tested the use of 'because' in th
In an ideal world, we would never have crises. Yet in the real world we do. Managing crisis is quite a challenge, so here are some thoughts on how to make it work best for you.Crisis management is about focus, pure and simple.It's about getting into a frame of mind where you entirely focus on those things which are vital in the circumstances in which you
A number of Internet entrepreneurs report they've tested the use of 'because' in their advertising copy and found it worked. I've used it myself on the home page of Abbott's Communication Letter http://www.abbottletter.com/ where visitors are invited to subscribe.
I haven't tested to see whether or not it makes a difference. But I do know it helps in the copy writing process.
It helps because it pushes me to make a connection between an action and a consequence of that action. For example, "Wear a helmet when you ride your bike, because it will help you avoid head injuries if you fall." In this case, wearing a helmet is the action; avoiding a head injury is the consequence.
One more thought: the word 'because' does not always have to be explicit. It can be implicit o
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