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    Then the question becomes how many people in a booth and what

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    Peek a Boo - We See You

    Does your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?

    Doubt it.

    "Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria.

    Then the question becomes how many people in a booth and what s

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    ays "Stand in the booth and hand out brochures."?

    Doubt it.

    "Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria.

    Then the question becomes how many people in a booth and what

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    ten falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria.

    Then the question becomes how many people in a booth and what

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    rade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria.

    Then the question becomes how many people in a booth and what

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    ate marketing criteria.

    Then the question becomes how many people in a booth and what should they do? These are the basics the exhibit, sales and marketing managers should use for the most effective presence at each show.

    1. Allocate space for two staff for each 10' x 10' area. This decreases when you have conference areas, demonstrations, theatre, large equipment, storage and other space-eating situations. Know the floor plan when selecting

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