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Other Added - How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1
A study a couple of years ago found that 63% of executives were making fewer business trips because of technology.Instead of a plane trip, face-to-face meetings and a plane trip back, they used email, videoconferencing, or online meetings, according to the Accountemps study.If you're a manager who's spending less time with a suitcase and more with a mouse, you'll want to pay attention to the nature of the media we use, and especially when sending important messages.A few years ago we heard
Other answers said, "It's the perfect location" … "Supply and demand" … "Captive audience."
Another answer stated...
"Monopoly! You can't bring anything into the theatre and once you are in, there is no where else to purchase popcorn."
That's not necessarily a wrong answer. But, it does make one wonder... If they corner their customers in this way and charge them high prices, wouldn't mos
You arrive at work, ready to take on the task at hand. Your job entails helping other people. As you make your rounds, you ensure that each person has what he or she needs and is as comfortable as possible. You cater more to those that require your attention with special TLC. You must be patient and possess a certain level of understanding and compassion. Although tired, you leave work with a sense of accomplishment. You've completed the day in your life as a registered nurse. And that's just what Tamara Washi
Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.
Here's how it all began…
One day, I noticed an interesting marketing concept. So, I sent my subscribers an interesting question. Here's what I sent to them...
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"If you had to sell popcorn, how much would you be able to charge for it?
Most of us would be willing to spend around one to two dollars on it. And I'm talking about a nice sized bag.
But, here's something interesting...
Movie theatres charge 3 to 6 dollars for their popcorn! And you don't even get nearly as much popcorn as you'd get elsewhere!
What's the deal? Is their popcorn "special?"
Not really. But they're still able to charge 2 to 3 times more than others and still have people buying in droves.
How are they doing it?? If you can answer that, I'll give you a special prize. :-) Just reply to this note with your answer. It doesn't have to be the right answer, as long as you stop to think about it." ------------------------------------
Within minutes of sending the email out, the responses started pouring in…
Some were extremely short and to the point, with statements like... "Because they can" or "It's the smell" or "Because people get hungry."
Yes, some people do get hungry and have to buy 'something.' But that's not the bulk of the buyers by any means. And...if they get hungry and are forced to pay the high prices, they mostly likely will not want to be caught in that situation again, will they?
And, yes, some do buy it because they can't resist the smell. But there's more to it than that.
Other answers said, "It's the perfect location" … "Supply and demand" … "Captive audience."
Another answer stated...
"Monopoly! You can't bring anything into the theatre and once you are in, there is no where else to purchase popcorn."
That's not necessarily a wrong answer. But, it does make one wonder... If they corner their customers in this way and charge them high prices, wouldn't most
Many of you in the distribution industry are still wondering how much more change and future technology will impact your company. Will major producers, large chains and group alliances use the net as a weapon to replace you, the small to medium size manufacturer? Will you become road kill consumed by the vultures of platform roll-ups? Or perhaps the Internet will administer a slow, withering death, painful and extended.Forget it. Banish that thought. When the dust settles you will still be around. The m
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"If you had to sell popcorn, how much would you be able to charge for it?
Most of us would be willing to spend around one to two dollars on it. And I'm talking about a nice sized bag.
But, here's something interesting...
Movie theatres charge 3 to 6 dollars for their popcorn! And you don't even get nearly as much popcorn as you'd get elsewhere!
What's the deal? Is their popcorn "special?"
Not really. But they're still able to charge 2 to 3 times more than others and still have people buying in droves.
How are they doing it?? If you can answer that, I'll give you a special prize. :-) Just reply to this note with your answer. It doesn't have to be the right answer, as long as you stop to think about it." ------------------------------------
Within minutes of sending the email out, the responses started pouring in…
Some were extremely short and to the point, with statements like... "Because they can" or "It's the smell" or "Because people get hungry."
Yes, some people do get hungry and have to buy 'something.' But that's not the bulk of the buyers by any means. And...if they get hungry and are forced to pay the high prices, they mostly likely will not want to be caught in that situation again, will they?
And, yes, some do buy it because they can't resist the smell. But there's more to it than that.
Other answers said, "It's the perfect location" … "Supply and demand" … "Captive audience."
Another answer stated...
"Monopoly! You can't bring anything into the theatre and once you are in, there is no where else to purchase popcorn."
That's not necessarily a wrong answer. But, it does make one wonder... If they corner their customers in this way and charge them high prices, wouldn't mos
While regarded by many as an imperfect way to choose a new employee, interviews are used by almost all organisations irrespective of size or sector. You may not like the process and indeed some fear interviews intensely however to get that crucial first job and to move up the career ladder you must become not only comfortable in the interview room but also learn how to become an excellent interviewee.Many candidates believe that having a great resume/CV is enough to see them through the interview and win t
Not really. But they're still able to charge 2 to 3 times more than others and still have people buying in droves.
How are they doing it?? If you can answer that, I'll give you a special prize. :-) Just reply to this note with your answer. It doesn't have to be the right answer, as long as you stop to think about it." ------------------------------------
Within minutes of sending the email out, the responses started pouring in…
Some were extremely short and to the point, with statements like... "Because they can" or "It's the smell" or "Because people get hungry."
Yes, some people do get hungry and have to buy 'something.' But that's not the bulk of the buyers by any means. And...if they get hungry and are forced to pay the high prices, they mostly likely will not want to be caught in that situation again, will they?
And, yes, some do buy it because they can't resist the smell. But there's more to it than that.
Other answers said, "It's the perfect location" … "Supply and demand" … "Captive audience."
Another answer stated...
"Monopoly! You can't bring anything into the theatre and once you are in, there is no where else to purchase popcorn."
That's not necessarily a wrong answer. But, it does make one wonder... If they corner their customers in this way and charge them high prices, wouldn't mos
Jack Welch joined a conference that was held in Duke Fuquay Business School where he was invited to promote his new book called “Winning”. He told audience about how culture is important in a company. Culture builds integration and integration guarantees better products and services for customers. In GE’s 1994 annual report his statements were no different. “Boundaryless behavior…” he said “…has become the right behavior at GE, and aligned with this behavior is a rewards system that recognizes the adapter or i
Some were extremely short and to the point, with statements like... "Because they can" or "It's the smell" or "Because people get hungry."
Yes, some people do get hungry and have to buy 'something.' But that's not the bulk of the buyers by any means. And...if they get hungry and are forced to pay the high prices, they mostly likely will not want to be caught in that situation again, will they?
And, yes, some do buy it because they can't resist the smell. But there's more to it than that.
Other answers said, "It's the perfect location" … "Supply and demand" … "Captive audience."
Another answer stated...
"Monopoly! You can't bring anything into the theatre and once you are in, there is no where else to purchase popcorn."
That's not necessarily a wrong answer. But, it does make one wonder... If they corner their customers in this way and charge them high prices, wouldn't mos
Many business owners either with a new or established business are seeking to capitalize on their hard work and move onto other things. Some entrepreneurs are seeking capital from angel investors and need to provide suitable exit strategies within their business plans.Please remember that venture capitalists are seeking high returns in exchange for their high risk investment. Many of them expect your company to go public within a short time frame.Angel investors are not so concerned with you go
Other answers said, "It's the perfect location" … "Supply and demand" … "Captive audience."
Another answer stated...
"Monopoly! You can't bring anything into the theatre and once you are in, there is no where else to purchase popcorn."
That's not necessarily a wrong answer. But, it does make one wonder... If they corner their customers in this way and charge them high prices, wouldn't most customers be either outraged not to buy, or at least not buy again, in the future?
The question that comes up is... why do they continue to buy it and pay these outrageous prices?
Another subscriber suggested...
"People don't go to see the movies everyday. So, they are willing to pay the high prices once per weekend."
Sure, that's possible. Although, I think at some point, they'd get tired of having to pay the high prices, wouldn't you say?
They can't be paying the high prices just because they 'have to.' It's gotta be because they 'want to.'
But, why would they want to, despite the outrageous prices? Could it be that price just isn't an issue in this case? Hmm…
One subscriber started a discussion in his office, and sent these responses...
"Some said it's because it's the only place you can get "Movie theatre" popcorn, some said because the taste or when they smell it - they have to have it.
Others said because they have to be eating something.
My thought is because they have the market trained. And, it didn't start with this generation...
Parents brought their kids to the movies and either by example or verbally trained the kids to buy popcorn at the movies - It's just what you do..."
Ahh... now we're getting somewhere. ;-)
To read the rest of this special report, you can download it here: http://www.trafficstrategiesonsteroids.com/popcorn.pdf
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