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Other Added - The Secret to Adding Credibility to Your Business - Testimonials!
People make their first impressions of both you and your business within the first few minutes of stepping into your office. It is crucial to make a good impression from the minute your guests step through the door until the moment they leave. It is important to maintain a level of professionalism while at the same time making anyone who comes to your office for a meeting comfortable.The reception area of your office should be setup with a receptionist's desk facing the main entry to your office with the re
FORMAT FOR TESTIMONIALS
Written testimonials are the most common and easiest to create. There are other options that engage additional senses, the ears and eyes. Audio testimonials are becoming more popular (often accompanied by a photograph) as are video testimonials, which allow you to see and hear someone speaking about your
One of the worst culprit industries for hiring illegal aliens is the Car Wash industry and what is interesting is that it is no secret yet it still goes on and no one will do anything about it. In fact many car wash owners that hire illegal aliens and illegal immigrants are so confident that they can get away with exploiting these people that they do it right out in the open?Surely you have seen these illegal aliens and illegal immigrants at your local car wash and just to prove the point to you; did you ar
Whether you are just starting out or have been in business for years, testimonials are a proven way to communicate the value your business delivers. Think about it, don’t you want to know what other people think about a product/service before you buy? I do!
The reason testimonials are so powerful is because they come from someone, other than you, who has used your products/services and knows how fabulous they are. This is great news if you don’t feel comfortable ‘blowing your own horn’ because the words come from your clients. You are simply sharing what others have said about you. Even better, testimonials don’t have to cost you a cent.
HOW TO GET TESTIMONIALS
All you have to do is ask. You can write your request in an e-mail or ask verbally. Just ask, “Would you be willing to help me?” In my experience satisfied clients are more than willing to write testimonials.
If you want to give clients an incentive to give you testimonials you can offer them something of value in return for their time and effort. In exchange for the testimonial you can offer a discount, create a drawing for a prize, or provide them with additional information.
You can also incorporate asking for testimonials into your business process. One way to do this is to ask for them in an evaluation or survey. Another way is to let clients know up front that once they become a client that you plan to ask what they thought about your products/services.
In addition to asking for testimonials you can ‘listen’ and ‘watch’ for them by paying attention to what clients tell you verbally and write to you in e-mails or letters. If you hear or see a compliment ask the person if you can quote them on what they said and include it in your marketing materials. Think about it, you may even have a powerful testimonial sitting in one of your e-mail folders right now just waiting to get permission for use.
Another approach is to ask someone else to interview your clients (a reporter or writer). This is a more involved process and can be worth it if your product/service is complicated or if you want to create a case study.
No matter what, always ask for permission to use the person’s name and/or company with their testimonial. You can give the options of using initials or first names only if people do not want their full name used. Keep in mind, a full name is the most credible. You can also use pictures of the people who write testimonials to make an even stronger impact (again, ask for permission).
FORMAT FOR TESTIMONIALS
Written testimonials are the most common and easiest to create. There are other options that engage additional senses, the ears and eyes. Audio testimonials are becoming more popular (often accompanied by a photograph) as are video testimonials, which allow you to see and hear someone speaking about your
If your new to the Internet Marketing business and unsure of where to start, then creating blogs may be the ticket to your success online. Why are blogs so powerful on the Internet today? There are many reasons why a blog can be beneficial to your business. Some of the most important reasons will become apparent after reading below:First of all, it doesn’t cost a dime to create a blog. There’s no need to spend 18 dollars registering a new domain name every time you want to test out a new market. You can eas
HOW TO GET TESTIMONIALS
All you have to do is ask. You can write your request in an e-mail or ask verbally. Just ask, “Would you be willing to help me?” In my experience satisfied clients are more than willing to write testimonials.
If you want to give clients an incentive to give you testimonials you can offer them something of value in return for their time and effort. In exchange for the testimonial you can offer a discount, create a drawing for a prize, or provide them with additional information.
You can also incorporate asking for testimonials into your business process. One way to do this is to ask for them in an evaluation or survey. Another way is to let clients know up front that once they become a client that you plan to ask what they thought about your products/services.
In addition to asking for testimonials you can ‘listen’ and ‘watch’ for them by paying attention to what clients tell you verbally and write to you in e-mails or letters. If you hear or see a compliment ask the person if you can quote them on what they said and include it in your marketing materials. Think about it, you may even have a powerful testimonial sitting in one of your e-mail folders right now just waiting to get permission for use.
Another approach is to ask someone else to interview your clients (a reporter or writer). This is a more involved process and can be worth it if your product/service is complicated or if you want to create a case study.
No matter what, always ask for permission to use the person’s name and/or company with their testimonial. You can give the options of using initials or first names only if people do not want their full name used. Keep in mind, a full name is the most credible. You can also use pictures of the people who write testimonials to make an even stronger impact (again, ask for permission).
FORMAT FOR TESTIMONIALS
Written testimonials are the most common and easiest to create. There are other options that engage additional senses, the ears and eyes. Audio testimonials are becoming more popular (often accompanied by a photograph) as are video testimonials, which allow you to see and hear someone speaking about your
Businesses are regularly changing - it's simply in their nature and a requirement in today’s dynamic markets. Whether such change involves expansion, downsizing or sourcing specialist means of support, business owners undoubtedly have some big decisions to make along the way. Many companies, for example, will find they have to move office at some point in their business life due to changing circumstances - a transition which takes a great deal of organization, time and thought. However, with the right kind of supp
You can also incorporate asking for testimonials into your business process. One way to do this is to ask for them in an evaluation or survey. Another way is to let clients know up front that once they become a client that you plan to ask what they thought about your products/services.
In addition to asking for testimonials you can ‘listen’ and ‘watch’ for them by paying attention to what clients tell you verbally and write to you in e-mails or letters. If you hear or see a compliment ask the person if you can quote them on what they said and include it in your marketing materials. Think about it, you may even have a powerful testimonial sitting in one of your e-mail folders right now just waiting to get permission for use.
Another approach is to ask someone else to interview your clients (a reporter or writer). This is a more involved process and can be worth it if your product/service is complicated or if you want to create a case study.
No matter what, always ask for permission to use the person’s name and/or company with their testimonial. You can give the options of using initials or first names only if people do not want their full name used. Keep in mind, a full name is the most credible. You can also use pictures of the people who write testimonials to make an even stronger impact (again, ask for permission).
FORMAT FOR TESTIMONIALS
Written testimonials are the most common and easiest to create. There are other options that engage additional senses, the ears and eyes. Audio testimonials are becoming more popular (often accompanied by a photograph) as are video testimonials, which allow you to see and hear someone speaking about your
Making a living usually means generating an income, closing a sale or turning in a profit.But living a full life also means creating goodwill, opening possibilities and making contributions to others.Ever found yourself so caught up with ‘making a living’ that you forget about ‘living a life’? Sometimes I do.Years ago I finished an important corporate event for Singapore Airlines. After the program I immediately debriefed with intense focus on all the things I could have changed, improved or d
Another approach is to ask someone else to interview your clients (a reporter or writer). This is a more involved process and can be worth it if your product/service is complicated or if you want to create a case study.
No matter what, always ask for permission to use the person’s name and/or company with their testimonial. You can give the options of using initials or first names only if people do not want their full name used. Keep in mind, a full name is the most credible. You can also use pictures of the people who write testimonials to make an even stronger impact (again, ask for permission).
FORMAT FOR TESTIMONIALS
Written testimonials are the most common and easiest to create. There are other options that engage additional senses, the ears and eyes. Audio testimonials are becoming more popular (often accompanied by a photograph) as are video testimonials, which allow you to see and hear someone speaking about your
I had been working for a major national known corporation (SCM) since turning 21. After becoming their #1 office equipment salesman in the nation, the "Big Corporation" didn't want to pay me all of the commissions that I'd earned. My immediate supervisor was sympathetic. I was pissed! "The Man" as you would call it today, had screwed me out of some of my bonuses and commissions before. Only now, I was 24 years old, knew my worth, and I quit… Then, I took the "Rip-off Devils" to court and collected my rightful earn
FORMAT FOR TESTIMONIALS
Written testimonials are the most common and easiest to create. There are other options that engage additional senses, the ears and eyes. Audio testimonials are becoming more popular (often accompanied by a photograph) as are video testimonials, which allow you to see and hear someone speaking about your products/services.
WHAT TO ASK FOR IN A TESTIMONIAL
If you’re like me, you want some guidance when asked to provide information. Help your clients out by being clear about what you are looking for in a testimonial, specific information.
Ask them to describe the situation before they used your products/services and then ask them to describe the situation now, the benefits that they experienced and how they feel as a result of this.
WHERE TO USE TESTIMONIALS
Once you have your raving testimonials, and permission to use them, you can put them to use in multitude of ways. Include them on your website mixed in throughout your text. Add testimonials to your brochures and flyers. You can even put them in your newsletters.
Are you beginning to see how powerful testimonials are and what they can mean for your business? Choose the approach that feels right for you and get into action today!
(c) Stephanie Ward 2005
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