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Other Added - How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 3
If you are thinking of applying for a trainee accountant job it’s important to know what qualification the position would lead to.AAT (Association of Accounting Technicians) The AAT qualification is very much an entry level course. If you don’t have much accounts experience or are concerned that the other qualifications might be too involved the course might be ideal. The qualifications are based around practical experience, exams and coursework. It’s an ideal candidate for distance or part time learning.ACCA (Association of Chartered Certified Accountants) The ACCA qualification typically takes three years to complete while still working in an accounting job. The Syl
Since people already believe that popcorn will add to their entertainment, it becomes an easy sell.
Consider another existing frame that people are "on a night out" and want to enjoy the evening and be entertained, the 'cost' of the additional popcorn and soda become insignificant since the popcorn and soda adds to the overall entertainment value.
It's similar to when people go
There isn't a day that goes by that I don't hear another small business owners complaining about some of the customers they have to do business with. Some of them REALLY are legitimate complaints, but after listening to 100's of different complaints, I have found the root of most of them is a lack of understanding. Therefore, I hope this article gets you on the road of addressing complaints and customer problems in your home business.The first step is to get past the irritation. It's only human nature to get a little upset when a customer writes to complain about something totally stupid. Complaints like: It's been two whole weeks and I haven't seen my ad on your website yet
Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":
2. Utilizing (and Creating) the Right 'Frame of Mind'
Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something entirely different. It's this 'frame of mind' that cinemas are taking advantage of by providing the popcorn when you really want it!
They're selling it when and where you're most ready to buy it. If they tried to sell you popcorn an hour before or after the movie screening, they would have a hard time convincing you to buy their over-priced popcorn. Similarly, if they tried to sell you the same over-priced popcorn on the side of the road, you'd probably laugh at them.
This is a very important concept to understand. Timing is everything! It's easiest to sell to a customer when he is ready to buy! Not when you're ready to sell. (And yes, there are ways to get the customer 'ready,' which I'll discuss shortly.)
The other 'frame of mind' they're using is something that they themselves have created over the years. That is… people now expect to pay higher prices the moment they step into a movie theatre. It's almost as if they've suddenly stepped into another world where paying higher prices is 'normal' and even 'acceptable.'
3. Upselling and Backend Marketing
Moreover, the theatres continue to build on another 'frame' that the customer is in. He has just paid $6 to $12 for his movie ticket. He is in the "buying" frame of mind. And, while he is in this buying mood, the theatre decides to continue that 'flow' and "upsell" him. In other words, they offer him additional products that would enhance his 'movie-going' experience.
Since people already believe that popcorn will add to their entertainment, it becomes an easy sell.
Consider another existing frame that people are "on a night out" and want to enjoy the evening and be entertained, the 'cost' of the additional popcorn and soda become insignificant since the popcorn and soda adds to the overall entertainment value.
It's similar to when people go t
To "sell" oneself on paper is not easy. Creating a resume is a design and construction job and a test of your writing skills as well. A resume can either be self written or written with professional help.Self-written resumes are attractive with good fonts but the disadvantages of self-written resumes are that they may be unfocussed and carelessly organised. The candidate who gets the job is not always the most qualified; rather, the candidate with the best presentation is the one who gets hired.A resume is what is most essential to communicate what we have been, what we are, and what capacity we have to push ourselves ahead in future. It should be effectively communic
They're selling it when and where you're most ready to buy it. If they tried to sell you popcorn an hour before or after the movie screening, they would have a hard time convincing you to buy their over-priced popcorn. Similarly, if they tried to sell you the same over-priced popcorn on the side of the road, you'd probably laugh at them.
This is a very important concept to understand. Timing is everything! It's easiest to sell to a customer when he is ready to buy! Not when you're ready to sell. (And yes, there are ways to get the customer 'ready,' which I'll discuss shortly.)
The other 'frame of mind' they're using is something that they themselves have created over the years. That is… people now expect to pay higher prices the moment they step into a movie theatre. It's almost as if they've suddenly stepped into another world where paying higher prices is 'normal' and even 'acceptable.'
3. Upselling and Backend Marketing
Moreover, the theatres continue to build on another 'frame' that the customer is in. He has just paid $6 to $12 for his movie ticket. He is in the "buying" frame of mind. And, while he is in this buying mood, the theatre decides to continue that 'flow' and "upsell" him. In other words, they offer him additional products that would enhance his 'movie-going' experience.
Since people already believe that popcorn will add to their entertainment, it becomes an easy sell.
Consider another existing frame that people are "on a night out" and want to enjoy the evening and be entertained, the 'cost' of the additional popcorn and soda become insignificant since the popcorn and soda adds to the overall entertainment value.
It's similar to when people go
I believe that a site has to have a purpose, and from there, that defines the structure. There are 5 major types of site (probably more, but I will focus on 5), these being an info site, a sales/sign up site, a blog, an on line store, and a membership site.An info site is designed to provide the best and easiest source of information for the visitors. The visitors are usually repeat, and have already developed a relationship with the site owner and are coming to the site for information. A good example of this is www.InternetBasedMoms.com.A sales/sign up site has a specific purpose to either get a sale, or a sign up for a newsletter/report/ezine. It should not have an
The other 'frame of mind' they're using is something that they themselves have created over the years. That is… people now expect to pay higher prices the moment they step into a movie theatre. It's almost as if they've suddenly stepped into another world where paying higher prices is 'normal' and even 'acceptable.'
3. Upselling and Backend Marketing
Moreover, the theatres continue to build on another 'frame' that the customer is in. He has just paid $6 to $12 for his movie ticket. He is in the "buying" frame of mind. And, while he is in this buying mood, the theatre decides to continue that 'flow' and "upsell" him. In other words, they offer him additional products that would enhance his 'movie-going' experience.
Since people already believe that popcorn will add to their entertainment, it becomes an easy sell.
Consider another existing frame that people are "on a night out" and want to enjoy the evening and be entertained, the 'cost' of the additional popcorn and soda become insignificant since the popcorn and soda adds to the overall entertainment value.
It's similar to when people go
My daughters and I loved watching The Crocodile Hunter. Steve's Passion and enthusiasm for wildlife conservation were unmatched. But in addition to being a masterful entertainer and educator. Steve Irwin was also a brilliant marketer.Instinctively he knew that to spread his message of conservation, he needed to first grab his audience by the eyeballs and get their attention.A skilled showman and communicator, he could make the most mundane animals appear deadly and interesting. Captivating his audience by building suspense and tension that kept them riveted to his message.With his hyper-animated presentation, colorful language (he introduced the world to hi
3. Upselling and Backend Marketing
Moreover, the theatres continue to build on another 'frame' that the customer is in. He has just paid $6 to $12 for his movie ticket. He is in the "buying" frame of mind. And, while he is in this buying mood, the theatre decides to continue that 'flow' and "upsell" him. In other words, they offer him additional products that would enhance his 'movie-going' experience.
Since people already believe that popcorn will add to their entertainment, it becomes an easy sell.
Consider another existing frame that people are "on a night out" and want to enjoy the evening and be entertained, the 'cost' of the additional popcorn and soda become insignificant since the popcorn and soda adds to the overall entertainment value.
It's similar to when people go
1. Most leaders die with their mouths open.I recently read an article in Fast Company magazine about the issue of leadership. In it, they quote Ronald Heifetz, the founder of Harvard's Center for Public Leadership, who made the above comment back in 1999. He followed it up by saying, "leaders must know how to listen - and the art of listening is more subtle than most people think it is. But first and just as important, leaders must want to listen."You'd think this is simply basic stuff, right? Like what all managers learned in Management 101. I doubt there's an exec in business today who wouldn't say they 'know' this already. But in my experience, most leader
Since people already believe that popcorn will add to their entertainment, it becomes an easy sell.
Consider another existing frame that people are "on a night out" and want to enjoy the evening and be entertained, the 'cost' of the additional popcorn and soda become insignificant since the popcorn and soda adds to the overall entertainment value.
It's similar to when people go to Las Vegas, or when they're on vacation. Many of them don't worry so much about paying higher prices for stuff while they're on vacation or on a 'getaway.' It's almost as if they've stepped into another world where price is not that big of an issue anymore. Pleasure, satisfaction, comfort, and entertainment are their primary concerns.
But, the theatres don't stop with just popcorn. They continue to build on that flow and momentum by tempting the customer with sodas and other goodies. Most people who buy popcorn would want something to wash it down with, especially since popcorn is a salty snack.
I have often seen people walk into the theatre with a bucket of popcorn, sit down, start eating, and then get up again to go buy a soda.
How can you use this in your business?
During 'check out,' offer the customer an upgrade to your additional product, or provide additional "related" products that he may be interested in buying. You can do this through your 'order page.' And, you can also do it after the initial order, through your 'thank you / download' page by placing links to additional products that he may find useful.
Since the customer is 'in the buying mood' right now, with credit card in hand, it's the best time to offer him other useful products. Again, you're selling to him when he's ready to buy.
Also, how many products can you offer as backends (in the future) that would be easy sells to your existing customers?
Take some time out to really think about this one. In most cases, there are a ton of related products that we can offer to our customers - things we normally wouldn't think to sell to them.
Here's another great example of backend selling…
We used to have a theatre in our area where you could see fairly new
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