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    Pitching to Win and Winning that Pitch
    You’ve got a viable product, you know that this large company would be very interested in it – you are now entering a high risk area – pitching your product to a much larger company.A couple of things to think about before you start. The large company has more resources, more money and more lawyers at their disposal so you need to protect yourself as much as possible first of all.Secondly, are you sure that your idea is not one that the large company is presently developing? They won’t tell you of course, but if your product is an enhancement of one of the large
    ere are a few more steps. Too many times we focus on things we can't do (weakness) versus the things we can do (strength). The most common phrase I've heard is "I don't want to feel like I'm selling." Then we have this belief we're supposed to market from
    Diary of a Genuine Leader
    10/01/2005: Finally got board approval for the business plan for 2005. We have some severe stretch targets this year. On top of my mistake in taking the risk of introducing the new product line, it has been a tough sell for us to convince the board we know what we are doing. I guess I can't blame them.15/02/2005: The management meeting today started out poorly. We did not seem to be making much progress on our projects and I was concerned about it impacting our ability to meet our year end targets. I voiced my concerns and asked for suggestions for getting better tractio
    In my experience I have seen many levels of introvert and extrovert. Let me share some of my own.

    * Invite me to a party -- I'd rather have a root canal

    * Have me speak about something I'm passionate about in front of a group of people -- I shine.

    * Put me in a "casual" networking group -- root canal please.

    * Put me in a "structured" networking group where I can ask for what I need and help others at the same time -- I'm in heaven.

    We all have our levels of how we interact, the environments where we thrive and the environments where we are extremely uncomfortable. I have seen many people go into business for themselves, myself included, that would rather give up their dream than to market their business and themselves. I was almost one of those statistics. I almost QUIT my dream until I discovered the secret.

    I'm sure you've heard the phrases for successful marketing, Find Your Passion; Market from your Passion; Marketing from Within, etc. This is actually correct, but there are a few more steps. Too many times we focus on things we can't do (weakness) versus the things we can do (strength). The most common phrase I've heard is "I don't want to feel like I'm selling." Then we have this belief we're supposed to market from

    Master Franchising Arrangements In India
    Multiple factors encourage the global brands to enter into master franchising arrangements for India including benefit of acquaintance of the master franchisee with local environment; local sales and marketing expertise of the master franchisee; ready availability of sales and marketing channels; reduced investment; sharing of expenses; negligible government approvals; no requirement to recruit local workforce and consequently lower financial risk. Further, the regulatory restriction on retail trading by foreign companies is a major factor for boom of master franchising arrange
    ne.

    * Put me in a "casual" networking group -- root canal please.

    * Put me in a "structured" networking group where I can ask for what I need and help others at the same time -- I'm in heaven.

    We all have our levels of how we interact, the environments where we thrive and the environments where we are extremely uncomfortable. I have seen many people go into business for themselves, myself included, that would rather give up their dream than to market their business and themselves. I was almost one of those statistics. I almost QUIT my dream until I discovered the secret.

    I'm sure you've heard the phrases for successful marketing, Find Your Passion; Market from your Passion; Marketing from Within, etc. This is actually correct, but there are a few more steps. Too many times we focus on things we can't do (weakness) versus the things we can do (strength). The most common phrase I've heard is "I don't want to feel like I'm selling." Then we have this belief we're supposed to market from

    Computer Career
    Computers have officially become a necessity in this 21st century, and with this technology boom comes the growing availability of a computer career. If you are looking for a computer career, your range of options is immense. While a few years ago a computer career was restricted primarily to programming, the range of options has grown as computers are now used in almost every industry today.Most commonly associated with a computer career is the computer programmer job. However, today, if you are looking for a computer career as a computer programmer, you also have op
    environments where we thrive and the environments where we are extremely uncomfortable. I have seen many people go into business for themselves, myself included, that would rather give up their dream than to market their business and themselves. I was almost one of those statistics. I almost QUIT my dream until I discovered the secret.

    I'm sure you've heard the phrases for successful marketing, Find Your Passion; Market from your Passion; Marketing from Within, etc. This is actually correct, but there are a few more steps. Too many times we focus on things we can't do (weakness) versus the things we can do (strength). The most common phrase I've heard is "I don't want to feel like I'm selling." Then we have this belief we're supposed to market from

    Getting Creative In Your Job Search
    Have you been looking for a job for ages? Been to all the online job boards? Do you routinely check the help wanted section every morning with little success?In this age of downsizing and layoffs, you are not alone. Many people start each day with a cup of coffee in one hand and a pencil in the other while pouring over the employment section of the paper.Even though it is frustrating and you wonder if any job out there will really be for you, you trudge on, a folder full of resumes in your arms you get in the car for a long day of driving around and deliverin
    most one of those statistics. I almost QUIT my dream until I discovered the secret.

    I'm sure you've heard the phrases for successful marketing, Find Your Passion; Market from your Passion; Marketing from Within, etc. This is actually correct, but there are a few more steps. Too many times we focus on things we can't do (weakness) versus the things we can do (strength). The most common phrase I've heard is "I don't want to feel like I'm selling." Then we have this belief we're supposed to market from

    Certification of Your Profession - A Step in Personal Branding?
    Much in business -- as on the stock exchange -- moves in trends. Not forever though. Some trends will fade away when others amplify. And certain important incidents may cause new trends to start or others to finish abruptly. Certification is also an phenomenon that is supported by a trend. Certification has an extended use. Most products should be certified, which mean that they agree with a certain standard. This is a best practice in the food sector, where serious damage could be done when the product is not certified. The certification demonstrates an certain quality level.
    ere are a few more steps. Too many times we focus on things we can't do (weakness) versus the things we can do (strength). The most common phrase I've heard is "I don't want to feel like I'm selling." Then we have this belief we're supposed to market from the standard marketing box; cold calls, networking groups, speaking, knocking on doors, etc. NO! You don't need to jump directly into the marketing box first. Get out of the should(s) and the can't(s). Step into what you do well and what you enjoy first, then, open the marketing door.

    The Secret

    1. Give yourself permission to redefine marketing to fit your style.

    Example #1

    A program participant was very good at her profession as a lawyer but was very uncomfortable with marketing. I have clients brainstorm and write down their strengths and passions. She expressed she had very few on her list. It doesn't matter how many are on your list as long as you pay attention to what's there. Some people have 30-40, others have 5-10. She chose her top 3.

    Out of her 3 the main passion and strength on her list was one-on-one conversations. We then began thinking of who might be good strategic partnerships for her business. She was thrilled she could not only market from her favorite a

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