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  • Other Added - Small Business Marketing Secret #1: The Most Important Word In Advertising

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    comes time to write ad copy. 30 years in business, bonded and insured, weekly service, competitive rates, family owned and operated, yada, yada, yada, you've heard them all – probably even used a few yo
    Yellow Pages 101 - An Introduction
    Hello, students, and welcome to my classroom. Go ahead and have a seat anywhere. I assure you that they’re all comfortable and have ideal viewing. I assume you’re all business people with an interest in placing or designing cost-effective ads. Then sit back, relax and learn. I
    Almost any advertisement that has struggled for results in the past can earn a second chance with a little dusting off and a simple swivel of the camera. Video camera, movie camera, digital camera, 35mm camera, one of those old 110 cameras with the flash cubes, or even the camera in your mind…it doesn't matter.

    If your camera is pointed at you it's backwards and you're wasting film and ad dollars (not to mention those hard to find flash cubes).

    Your potential customers don’t really care about you. (Pause for effect and repeat). Your potential customers don't really care about you. They care about what you can do for them and indeed, about themselves.

    No news there, right?

    Most people are already on the same page as you and I – but most people still ignore that fact when it comes time to write ad copy. 30 years in business, bonded and insured, weekly service, competitive rates, family owned and operated, yada, yada, yada, you've heard them all – probably even used a few yo

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    If you are willing to take some risks, are really fed up with living under a boss, and think that all the uncertainty with jobs need not be faced because there are plenty of other things to do then you just might be the next big entrepreneur because you are already thinking li
    camera, one of those old 110 cameras with the flash cubes, or even the camera in your mind…it doesn't matter.

    If your camera is pointed at you it's backwards and you're wasting film and ad dollars (not to mention those hard to find flash cubes).

    Your potential customers don’t really care about you. (Pause for effect and repeat). Your potential customers don't really care about you. They care about what you can do for them and indeed, about themselves.

    No news there, right?

    Most people are already on the same page as you and I – but most people still ignore that fact when it comes time to write ad copy. 30 years in business, bonded and insured, weekly service, competitive rates, family owned and operated, yada, yada, yada, you've heard them all – probably even used a few yo

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    s (not to mention those hard to find flash cubes).

    Your potential customers don’t really care about you. (Pause for effect and repeat). Your potential customers don't really care about you. They care about what you can do for them and indeed, about themselves.

    No news there, right?

    Most people are already on the same page as you and I – but most people still ignore that fact when it comes time to write ad copy. 30 years in business, bonded and insured, weekly service, competitive rates, family owned and operated, yada, yada, yada, you've heard them all – probably even used a few yo

    Customer Service for Professors
    Believe it or not most universities could use a few pointers from private enterprise. One place I feel they fall down is in customer service. Professors at universities could do more in the way of customer service by assisting their clientele, the students with better care.are about what you can do for them and indeed, about themselves.

    No news there, right?

    Most people are already on the same page as you and I – but most people still ignore that fact when it comes time to write ad copy. 30 years in business, bonded and insured, weekly service, competitive rates, family owned and operated, yada, yada, yada, you've heard them all – probably even used a few yo

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    comes time to write ad copy. 30 years in business, bonded and insured, weekly service, competitive rates, family owned and operated, yada, yada, yada, you've heard them all – probably even used a few yourself. The truth is most ads – in print, on the web, on TV, and in the mail – spend tons of space, time, and moolah talking about the company and the products.

    Most ads leave the most important word out. Most ads just don't seem to work.

    But if it's so simple, why doesn't everybody who spends money advertising just put that word in? Who knows? People just love doing the same old things.

    Besides, doesn't it seem natural that your ads should talk about your company or your product? You're the one shelling out the money for the ad, so shouldn't you be able to tell your story? In this case, the truth just isn't fair.

    The good news is that so few people properly leverage the power of this word in their advertisements, that when you finally let it creep into yours it has the pot

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