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Other Added - Small Business Marketing Plans Are Bad For Business
A colleague of mine once made the comment that two of the strongest motivators of people are fear and greed. I have pondered this, and I believe that this is a very basic human behavioral pattern. When I discussed this subject with my wife, she said that sex and money are the strongest motivators. Unfortunately, she is right about sex since porn is one of the hottest things on the Internet. Money is also a motivator but it is associated with the greed to which I previously referred. If we have money, we always want more.S
In that standard marketing education they talk about the “Four P’s of Marketing” (some say five P’s now). The Five P’s are product, price, placement, package, promotion.
For a s
Every Manager has experienced the frustration of not understanding why one management approach that works beautifully with one employee is ineffective with another. That’s because what we think would be motivating isn’t always motivating to someone else.The same principle applies to client and co-worker relationships. We “click” or connect with some individuals and understand each other. But we also work with individuals who approach things differently. Research shows there are four different behavioral style dimensions
So many so called “marketing experts” say you need a marketing plan and puke out all this “direct-from-the-textbook-junk” about how to create one and what it contains.
Traditional marketing text books and philosophies weren’t written for small businesses. They were written for big corporations, so the irrelevant stuff between their covers doesn’t mean anything to you but wasted time, energy and cash.
Most marketing experts only know what’s in those college text books – and I got to tell you for a small business that’s poison. I’ve read all the text books I have the advertising degree hanging on the wall. I’ve got the master’s degree too. And you wanna know what? All that standard education information is garbage.
See, academics aren’t interested in the same things as entrepreneurs. They don’t think the same as us and they definitely don’t know anything about small business. They know theory and principles that work for the masses. That’s why this is standard education stuff. But standard education principles yield standard results and often times less when applied to small businesses.
I don’t know about you but I’m not looking for standard success. Standard success is $30,000 a year and a broken home for your kids. I think we are all aiming a bit higher, that’s why you’re reading this right now and seeking something more.
In that standard marketing education they talk about the “Four P’s of Marketing” (some say five P’s now). The Five P’s are product, price, placement, package, promotion.
For a sm
Right now, dollar for dollar, classified ads offer the best return for your advertising buck. Classified ads are easy to write, easy to place and only require a simple follow-up to bring in thousands of dollars in sales.Classified advertising as a distinct advantage over most other forms of advertising because they are not interrupting. You benefit by writing a non-interrupting classified because your reader is looking for products or services that appeal to them.The most successful classified ads relate to the home,
Most marketing experts only know what’s in those college text books – and I got to tell you for a small business that’s poison. I’ve read all the text books I have the advertising degree hanging on the wall. I’ve got the master’s degree too. And you wanna know what? All that standard education information is garbage.
See, academics aren’t interested in the same things as entrepreneurs. They don’t think the same as us and they definitely don’t know anything about small business. They know theory and principles that work for the masses. That’s why this is standard education stuff. But standard education principles yield standard results and often times less when applied to small businesses.
I don’t know about you but I’m not looking for standard success. Standard success is $30,000 a year and a broken home for your kids. I think we are all aiming a bit higher, that’s why you’re reading this right now and seeking something more.
In that standard marketing education they talk about the “Four P’s of Marketing” (some say five P’s now). The Five P’s are product, price, placement, package, promotion.
For a s
My uncle recently retired from a large manufacturing company after 40 years of service! This is no doubt a great accomplishment, and I congratulate him for this achievement. However it really does cause me to wonder. Could I ever work for the same company for 40 years?Let’s just put this into perspective.My uncle retired in 2006 which means he started working in 1966. Let’s put this in modern terms. I graduated from college in 2003 and was very fortunate to land a job at a great company in December of 2002 befor
See, academics aren’t interested in the same things as entrepreneurs. They don’t think the same as us and they definitely don’t know anything about small business. They know theory and principles that work for the masses. That’s why this is standard education stuff. But standard education principles yield standard results and often times less when applied to small businesses.
I don’t know about you but I’m not looking for standard success. Standard success is $30,000 a year and a broken home for your kids. I think we are all aiming a bit higher, that’s why you’re reading this right now and seeking something more.
In that standard marketing education they talk about the “Four P’s of Marketing” (some say five P’s now). The Five P’s are product, price, placement, package, promotion.
For a s
Have you ever worked with someone who always seemed to have the answers; who always seemed to know what should be done; who could always quote the experts view on a certain situation, but for some reason, just couldn't perform as expected?Working with a client last month I was struck by the fact that my client was already very knowledgeable about the issue that we were discussing. As we talked through the situation it was clear to me that my client was well read on this subject. He also recounted for me several situations w
I don’t know about you but I’m not looking for standard success. Standard success is $30,000 a year and a broken home for your kids. I think we are all aiming a bit higher, that’s why you’re reading this right now and seeking something more.
In that standard marketing education they talk about the “Four P’s of Marketing” (some say five P’s now). The Five P’s are product, price, placement, package, promotion.
For a s
A few weeks ago I have discovered a whole new breed of marketing mindsets and superior techniques. The power that this form of marketing has is amazing. People can go from ‘zero to hero’ in just a few days. Thousands of dollars, pure profits, aren’t rare when you start using this new marketing technique.Before I explain to you how this works, let me tell you a background story…Do you have friends or parents who don’t believe in making money on the internet? Most likely you have, because every internet marketer stumbl
In that standard marketing education they talk about the “Four P’s of Marketing” (some say five P’s now). The Five P’s are product, price, placement, package, promotion.
For a small business the Five P’s are procrastination, procrastination, procrastination, procrastination, procrastination.
You need rapid but smart growth - and that’s not covered in a marketing plan or in the “Five P’s.”
What you need to create is a “Rapid And Smart Growth Plan Of Attack.”
This is a living and breathing one page document that evolves as you take action and test results.
And it’s not just a plan. A plan gets filed away in your drawer because it’s too long and too complicated to do anything else with.
What I’m talking about is a plan of attack. If you want to find success you need to ATTACK IT!
I like to use a large easel and a big post it flip chart pad. I write in red marker so it’s ultra obvious and always carries a sense of urgency.
In this plan of attack you want to make a list of no more than two or three narrowly defined targets to go after. You need to solidify your Gravitational Proposition – a unique offering statement that is irresistible to your target and pulls them to you with a natural, powerful force.
Your Gravitational Proposition should answer these questions.
1. What is it you are trying to sell?
2. What HUGE benefit does your customer get from the purchase?
3. How much does it cost?
4. Why proof do you offer/why should I believe you?
Your proposition d
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