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Other Added - Identify Your Perfect Clients & Develop an Attraction Marketing System
New companies are springing up everywhere. But how can their service be measured? Where would you go to find good or bad service?How effectively are customer complaints and issues that arise from trading being dealt with? Many companies have departments and call centres. But to many of us, the call centre can be the source of much frustration.If you've ever sat in one of these call queues, only to have some tired, bored individual attempt to wade their way through the ever increasing complexity of products and services offered by some of today’s online trading companies, you'll appreciate where I'm coming from. Many companies w
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the
Although the specific guidelines for each foundation vary, most foundations are looking for the same kind of information to help them evaluate your request for funding. Check out these top tips from the foundations when you sit down to prepare your next proposal.Follow the guidelines First, be sure to follow whatever guidelines the foundation has provided you. If the foundation requires a specific cover letter or application form, be sure to use it—this makes their job easier and it shows that you’re serious about your proposal. (There’s a good chance that your proposal will not be read if you don’t use the appropriate form, so
Picture in your mind your 3 perfect clients. You may think of them as your A+ clients.
Your Perfect Client Prototype – Qualities & Attributes The Be – Do – Have Approach
BE: Your perfect clients attitudes, beliefs, & values Example:
DO: How your perfect clients’ behave. What do they do and what do they not do. Example:
HAVE: What do your perfect clients have and what don’t they have that makes them a perfect client. Example:
What Makes Your Perfect Clients Tick? “The key to creating far more satisfying and synchronistic relationships is to say what usually goes unsaid in the context of business, to share the motivations and missions that drive us and our customers (clients) to get out of bed each morning and face another day. When we know what motivates our perfect customers – what is most important to them in their lives – we will be in a much better position to assist them to achieve their goals.” Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall & Jan Brogniez
Interviewing questions for getting to what makes your perfect client tick:
1. Why do you get out of bed in the morning?
2. Who is the most important person to you in the world?
3. What is most important to you in the world?
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the p
Here are the Top 10 Tips I give small business owners and entrepreneurs on a daily basis when I see them out at networking functions. These 10 things will be the least expensive and probably the most effective forms of marketing that you could do to promote your small business.1. Display your cards or brochures at coffee shops, book stores, businesses of people you know, membership stores like Costco and Sam's Club, anywhere that will allow it; all of these are free. Seek out ones locally that will allow you to do this and replenish them frequently. You can also approach other business professionals that compliment what you do and have
Interviewing questions for getting to what makes your perfect client tick:
1. Why do you get out of bed in the morning?
2. Who is the most important person to you in the world?
3. What is most important to you in the world?
4. What do you want to achieve before you leave this world?
5. What do you really love about your life?
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the
Let me just wrap up what we talked about in part one:Our whole universe including us is nothing else but energy. Looking at a human being individually you'll see a tiny energy field. This tiny energy field is operating in a much larger energy field. That means that everything is connected with everything and thus part of the same source energy. Our thoughts and the subsequent feelings are energy and we are sending out this energy. The Law of Attraction is matching up this energy with the very same kind of energy = like attracts like. So we become what we think about whether we like it, we believe, we understand it, or not. It always wo
Attraction Principle: Like attracts like. Based on this, you can lay the foundation for a great relationship by asking the same questions of yourself, since your perfect customers are generally motivated by the same, missions, issues, values and challenges as you are.
What Do Your Perfect Clients Expect You to Deliver?
What are the qualities and attributes that make your practice a perfect place for your perfect clients?
How do you know what your customers expect of you? You get to say.
How can this be? You are fulfilling your own unique purpose and mission through your business. You are the only one who can create your business in the way you do. To be most attractive to your perfect clients, it’s paramount that you be completely fulfilled through your work.
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the
Common sense appears to be a rare commodity these days. Why is this so?In an era when the emphasis seems to be on all things young, beautiful and sometimes shallow its about time we took stock of ourselves and did our businesses a favor by employing older workers! Age discrimination is a terrible injustice that has far reaching effects on our economy where ever we are.When I was much younger I used to watch these older workers with wonderment and ask myself 'how did they get to be so smart' many of them didn't even have degrees! Now 25 years in the workforce has educated me with some answers.It was a lesson that was to ed
Thought Experiment: Recall a time when you were serving a perfect client? What was it like? Now, recall a time when you were serving a difficult client? What was that like? What was 1 key difference? Didn’t the perfect client appreciate the way you do business and the difficult one would have preferred for you to do business in some other way?
Key point: What do you want to provide and how?
I Choose for My Perfect Clients to Expect Me to….
Include: pricing, location, advertising methods, staff size, primary services, secondary services, Not what you think you should provide, or have to provide. Only what you truly want to provide. What would be most satisfying and fulfilling for you? This is key to designing your practice on purpose and filling it with your perfect clients.
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the
In Part 1 of this article we explored goal setting as a tip to finding a new job. Part 2 will wrap everything up for you.3. Set a timetable for the action items and steps that you need to take to get to your end result goal. By setting a timetable to accomplish the action items you have written down it will keep your job search on a specific timetable.Getting a job or a job offer maybe a little different story when it comes to setting a timetable, you are not typically in control of when you will get a job offer or you will find that perfect job. If you do set a timetable to follow the action items in the steps it takes to get t
Where Do You Have Room for Improvement? Question: What do you have to improve to attract more perfect clients? Answer: Only those items that your perfect client expects you to deliver.
More Challenging Question: What are you currently working to improve that your perfect clients don’t expect or want you to improve? This is the most fun and enjoyable part of the process. It’s an opportunity to acknowledge your strengths and to identify where you can ‘turn on the power’ in order to be even more attractive to a larger This step helps keep you on track and on purpose with your overall game plan by allowing you to check to see if new ideas are aligned with and consistent with what you say your perfect customers expect from you.
Exercise: 1. Look at your list, “I Choose for My Perfect Clients to Expect Me to…”
2. For each item ask yourself, “Are we providing this service or meeting this expectation completely right now?”
3. If yes, congratulations. Go on to the next item on the list. If no, then circle that one.
4. Repeat for all the items on the list. As you ask this question, check in with your perfect clients – the 3 you pictured at the start of this process. Ask them what they say. (Often, we’re our own worst critic, especially if we have a ‘perfectionist streak’ in us.)
5. Top of new page, write “What Do I Have to Improve to Attract More Perfect Customers?” Write the circled items here.
6. Write down the date when you will BEGIN working on that item.
What’s Next?
You’ve just made a great start in designing your practice on purpose to be even more attractive to your perfect clients. Possible actions for moving forward:
1. Keep adding to your 4 lists.
2. Review your plan daily, even if it’s for just 5 minutes.
3. Share it with your staff and invite them to nominate items to add to the list. (But you get to say what you actually add. It’s your plan.)
©2005 Brad Swift of Life On Purpose Institute, Inc. This article can be reprinted freely online, as long as the entire article and this resource box are included.
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