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What You Need To Know For An Effective Facility Maintenance Management Program
Most businesses have a facility maintenance management system in place that prevents storm water pollution. To protect our water resources, m businesses are required by the EPA to obtain National Pollutant Discharge Elimination System (NPDES) permits and to develop Storm Water Pollution Prevention Plans (SWPP.)It is the challenge of the facil

s impacts your current sales of horses and services as well as your future sales.

Here are some examples o

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There's no doubt the Swiss Army Knife is no ordinary kitchen knife. It's been to battlefields and homesteads. It has seen campfires and bloodshed. It has lain in the hands of settlers, generals, and boy scouts. In fact, it has roots so firmly entrenched in human history you can't hack it off. More importantly, it remains as popular today as it had b

One of the large challenges you face as an equine marketer is achieving what marketing professionals call "top of the mind awareness" of your horses and business.
What is Top of the Mind Awareness?
Top of the Mind Awareness, or "TOMA," is being the first supplier a prospective customer thinks of when they think about the horses, equine products, or horse-related services that you offer. Increasing your level of TOMA in your prospects' minds impacts your current sales of horses and services as well as your future sales.
Here are some examples of
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To develop and deliver a great Leadership Talk, you must understand that every Talk has three important parts. (1) Audience Needs. (2) Strong Belief. (3) Action.(1) Audience needs: The first step in putting together a Leadership Talk is to understand the needs of your audience. As I explained in Part Two, they cannot be ordered to be your
he mind awareness" of your horses and business.
What is Top of the Mind Awareness?
Top of the Mind Awareness, or "TOMA," is being the first supplier a prospective customer thinks of when they think about the horses, equine products, or horse-related services that you offer. Increasing your level of TOMA in your prospects' minds impacts your current sales of horses and services as well as your future sales.
Here are some examples o
Scam Free Work At Home Jobs-The Shocking Truth
What I am about to reveal to you may be alarming, but it has to be said. There are no such things as scam free work at home jobs unless you do your research! Well here is the thing, even when a website claims to be scam free, it's always a good idea for you to verify this claim by third party sources. Because honestly anyone can make this claim and
nd Awareness, or "TOMA," is being the first supplier a prospective customer thinks of when they think about the horses, equine products, or horse-related services that you offer. Increasing your level of TOMA in your prospects' minds impacts your current sales of horses and services as well as your future sales.
Here are some examples o
Every Entrepenueurs Toughest Decision
As a small business lender, I run into a lot of small business owners. There are a lot of things that seperate the regular small business owner from the highly successful small business owner, but I'm choosing to focus on the one that I seem to run across the most. Its also a very personal one to me since I saw it happen with my father's business
es, equine products, or horse-related services that you offer. Increasing your level of TOMA in your prospects' minds impacts your current sales of horses and services as well as your future sales.
Here are some examples o
Sweeping Up Worms
With the opening of a new venture and numerous reporters arriving in an hour, it felt like one of those "chickens with heads off" days. We were close, but not ready. So like locusts to a wheat field, a swarm of people were devouring the last minute details. Then, it rained. With rain, came worms, hundreds washing onto the entrance sidewalk. When I r
s impacts your current sales of horses and services as well as your future sales.
Here are some examples of TOMA at work:
Example 1: You have TOMA of products with which you are familiar.
If someone asks you about farriers, the image or name that pops into your mind is probably that of your own farrier. You are most familiar with your own farrier, so he is on "top of your mind." Your awareness may be so strong that when you hear the general word "farrier," you picture your own farrier's face!
Most people maintain their own status quo—when th

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Other Added - Top of the Mind Awareness in Equine Marketing: Familiarity Breeds Sales

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