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Other Added - Future Relevance - Will They Still Find You Tomorrow?
If you are opening a dollar store you will soon find that there are many little activities that must be routinely completed. Among those items is the need to complete routine store maintenance. While this is little fun to do it is important to the success of your business. In fact weekly store inspection and maintenance should be performed as a matter of practice.If you are opening a dollar store a good strategy might be to implement a weekly store maintenance checklist. That checklist could list the areas for routine inspection. It could also list the areas that require specific maintenance. By devoting a small amount of time on
Can you imagine taking your money to a bank and not knowing whether they would deposit it into the correct account? I imagine that you would trust them to do the right thing and keep your banking transactions straight. The same is true when a customer buys your goods and services; they trust that you will follow-through with delivering on time at the right location as promised. They expect that you will deal with them in an honest and truthful way. Trust is easy to build when you have not had any dealings with the person before, there is no history and people tend to trust each other unless something happens to destroy it. Once trust is g
According to the US Census, Generation Y (those born between 1980 and 1990) will outnumber both Generation X and the Baby Boomers combined. If you are not preparing your marketing and products to engage this generation now then you will certainly have no future relevance when they swing into full power. To put it quite frankly, your business will not survive their expectations.
This generation’s media habits and culture call for a transformation of marketing, advertising and product development practices. If you are counting on your organization being relevant in the future you must learn how and where to speak to them or you will quickly find your marketing investments washed and your sales force out of an audience.
Generation Y is not just an age range, it’s a mindset developed out of growing up with technology and generations of marketing hype and false promises. Seeing where their parents went wrong, the bust of the dot com era, and companies such as Enron swindle millions; this generation
Dealing with Office Distractions, Part TwoUnnecessary WorkUnnecessary work is a silent productivity killer in the office environment. By unnecessary I don't mean that the work should never be done, but rather more important work should take precedent. These tasks are the small things, the "zero" time activities that can consume your work day if left unchecked. Some examples that come to mind include dealing with email, attending meetings and battling with common office applications.There are three simple things that you can do to combat time leaching activities.1. Get DisciplinedEmai
According to the US Census, Generation Y (those born between 1980 and 1990) will outnumber both Generation X and the Baby Boomers combined. If you are not preparing your marketing and products to engage this generation now then you will certainly have no future relevance when they swing into full power. To put it quite frankly, your business will not survive their expectations.
This generation’s media habits and culture call for a transformation of marketing, advertising and product development practices. If you are counting on your organization being relevant in the future you must learn how and where to speak to them or you will quickly find your marketing investments washed and your sales force out of an audience.
Generation Y is not just an age range, it’s a mindset developed out of growing up with technology and generations of marketing hype and false promises. Seeing where their parents went wrong, the bust of the dot com era, and companies such as Enron swindle millions; this generatio
Good service is easy to spot and hard-to-find. Mediocre service occasionally stands out but only because it's the cream-of-the-crap.Last week I had the opportunity to speak at the Lumbermen's Merchandising Corp. annual sales meeting in Dallas. The meetings were held at the Dallas Convention Center and the hotel we stayed at was the Hyatt Regency at Reunion.The first night I had dinner at the Centennial Caf? Restaurant on the second floor of the hotel. The food was good and the service, I mean the server, was outstanding.It was a slow night and Abdul was covering one half of the tables in the restaurant. Here are s
This generation’s media habits and culture call for a transformation of marketing, advertising and product development practices. If you are counting on your organization being relevant in the future you must learn how and where to speak to them or you will quickly find your marketing investments washed and your sales force out of an audience.
Generation Y is not just an age range, it’s a mindset developed out of growing up with technology and generations of marketing hype and false promises. Seeing where their parents went wrong, the bust of the dot com era, and companies such as Enron swindle millions; this generatio
“We Want Specific Direction”Though you may know what to do, most people would rather be directed. When giving instructions:1. Start by summarizing the project in a sentence or two 2. Be specific as to what things should look like when completed 3. Give the due date and how often you want updates 4. Instruct the employee on what to do if something goes wrong 5. Express your confidence that they will do a good job and get their buy-in.Profit risks: Poor Quality, late delivery, and higher level people will be forced to clean-up. There is wasted time correcting errors or miscommunication.
Generation Y is not just an age range, it’s a mindset developed out of growing up with technology and generations of marketing hype and false promises. Seeing where their parents went wrong, the bust of the dot com era, and companies such as Enron swindle millions; this generatio
Evaluating your candidate is part of the investigative process in job hiring. The increased competition for jobs in today’s markets has resulted in constant pressure upon jobseekers – and as a result least 30% of them fabricate their resumes at any given time. As an employer, hiring a candidate that has provided false or misleading information about experience, skills and abilities can be a costly, inconvenient and traumatic experience. So what can be done?Background checksA common practice in hiring is poor background checking. Many employers tend to fast track the hiring process in order to save time and get the pos
Not your mother’s media. We are just seeing this generation enter the realms of their own decision-making and it does not look like their parents mix of media and communications is going to be applicable. Relying on traditional media to get the word out about your product or service? Perhaps you have an ad on several popular television channels, a couple of clever radio ads and a website. For the most part, this TiVo® hip, XM Radio, iPod loving generation will miss your broadcast ads and will never hear your radio commercials. Quite simply there is no one source for their information and if you do not address this then you simply do not exist.
So what can be done? Think experience. They can be reached and
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