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Other Added - How BOLD Can You Go With Your Elevator Speech?
Everyone gets excited by a job offer. It’s the culmination of an industrious job search. At last you’ll be moving on . . . hopefully to something more interesting, challenging and lucrative.A job offer is a vote of confidence in your ability to do a good job. And it says a lot about your skill in developing a rapport and chemistry with your next boss.But the job search process isn’t over!How you close the deal by successfully negotiating a com
John: Great…what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen “lifestyle,” and what we could do to increase your current living experience in your kitchen. We’ll then give you an estimate as to how much your home’s value would increase at resale time. Shall we chat briefly tomorrow to set up a time?
Stranger: Absolutely, let’s do that. Here’s my card.
John:<
Perfectionism can get in the way of building or marketing a successful business. It can prevent us from moving ahead quickly or from taking advantage of business opportunities. We set ourselves up with unrealistic expectations or goals, which can be damaging to us personally or professionally. Striving for perfection can damage our self-esteem because we never feel like we are good enough. Instead, consider adopting an attitude of striving for excellence. Look at
I was coaching a private client this week about how to turn his Kitchen Designer elevator speech into a conversation that elicits a prospective client meeting, right there at the networking event and in less than 5 minutes! The key? Come up with a claim for what you do that is the BOLDEST thing you can think of (while still being legal, of course).
Your claim should be so bold that the person listening to you will say “Wow, really? How do you do that??” This gives you permission to go into what you do and how you do it (preferably talking about your proprietary system). Now, whenever I talk to clients about this and we start working on this exercise, often the stuff they come up with is kinda bland, stuff we’ve heard before, and that doesn’t elicit that WOW we’re looking for. So, again, I stress, “What’s the BOLDEST THING you can say?” and then the good stuff comes out.
Use, the words below for some inspiration:
- Double in half the time
- A ___% increase over last year
- In less than 10 weeks
- Etc.
Stranger: Hi, I’m Jane, we haven’t met yet.
John: Hi, I’m John Smith, founder of Amazing Kitchens.
Stranger: Hi, John, nice to meet you. So, what do you do?
John: I help homeowners increase their home’s value by up to 110% in less than 6 months. (BOLD CLAIM)
Stranger: Really?? How do you do that?
John: Well, you know how some homeowners... (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more?
Stranger: Yes, please!
John: Great…what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen “lifestyle,” and what we could do to increase your current living experience in your kitchen. We’ll then give you an estimate as to how much your home’s value would increase at resale time. Shall we chat briefly tomorrow to set up a time?
Stranger: Absolutely, let’s do that. Here’s my card.
John: Open A Dollar Store - Customer Service is Important
Those who open a dollar store know that customer service is one of the business keys that lead to success. As a result, customer service must always be the number one focus when hiring employees. Customer service must also be the number one expectation of all store employees.When you open a dollar store staffing practices need to focus on hiring warm and friendly employees. This is important since customers view employees as if they were the business itself.
Your claim should be so bold that the person listening to you will say “Wow, really? How do you do that??” This gives you permission to go into what you do and how you do it (preferably talking about your proprietary system). Now, whenever I talk to clients about this and we start working on this exercise, often the stuff they come up with is kinda bland, stuff we’ve heard before, and that doesn’t elicit that WOW we’re looking for. So, again, I stress, “What’s the BOLDEST THING you can say?” and then the good stuff comes out.
Use, the words below for some inspiration:
- Double in half the time
- A ___% increase over last year
- In less than 10 weeks
- Etc.
Stranger: Hi, I’m Jane, we haven’t met yet.
John: Hi, I’m John Smith, founder of Amazing Kitchens.
Stranger: Hi, John, nice to meet you. So, what do you do?
John: I help homeowners increase their home’s value by up to 110% in less than 6 months. (BOLD CLAIM)
Stranger: Really?? How do you do that?
John: Well, you know how some homeowners... (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more?
Stranger: Yes, please!
John: Great…what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen “lifestyle,” and what we could do to increase your current living experience in your kitchen. We’ll then give you an estimate as to how much your home’s value would increase at resale time. Shall we chat briefly tomorrow to set up a time?
Stranger: Absolutely, let’s do that. Here’s my card.
John:<
The business in the 21st century is far from what it was 200+ years ago. Centuries ago business was mainly traditional. With people or organizations trading goods with other parties for their goods. Now business is fast. The “Global Village” is becoming smaller and smaller. There is a science to running a business. It involves entrepreneurial skills, and the ability to take risks. A major part in running a business is making sure it is efficient. Weather you run your
Use, the words below for some inspiration:
- Double in half the time
- A ___% increase over last year
- In less than 10 weeks
- Etc.
Stranger: Hi, I’m Jane, we haven’t met yet.
John: Hi, I’m John Smith, founder of Amazing Kitchens.
Stranger: Hi, John, nice to meet you. So, what do you do?
John: I help homeowners increase their home’s value by up to 110% in less than 6 months. (BOLD CLAIM)
Stranger: Really?? How do you do that?
John: Well, you know how some homeowners... (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more?
Stranger: Yes, please!
John: Great…what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen “lifestyle,” and what we could do to increase your current living experience in your kitchen. We’ll then give you an estimate as to how much your home’s value would increase at resale time. Shall we chat briefly tomorrow to set up a time?
Stranger: Absolutely, let’s do that. Here’s my card.
John:<
You've bought all your cleaning supplies and equipment, told everyone you know that you have started a cleaning business and now you are ready to start bidding on jobs and getting down to work. So your next step is to meet with potential clients and put together a bid for their cleaning services. But how do you know what to charge for cleaning your potential client's building?Start off by remembering that you are in business to make a profit and earn a living.
Stranger: Hi, John, nice to meet you. So, what do you do?
John: I help homeowners increase their home’s value by up to 110% in less than 6 months. (BOLD CLAIM)
Stranger: Really?? How do you do that?
John: Well, you know how some homeowners... (insert CONVERSATIONALLY WRITTEN elevator speech, focus on struggles of the ideal client, and results and benefits they receive after working with you). Would you like to know more?
Stranger: Yes, please!
John: Great…what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen “lifestyle,” and what we could do to increase your current living experience in your kitchen. We’ll then give you an estimate as to how much your home’s value would increase at resale time. Shall we chat briefly tomorrow to set up a time?
Stranger: Absolutely, let’s do that. Here’s my card.
John:<
Are you looking for vending machines for sale? You are aware that advertisements about vending machines are not like any other ads that you might normally find anywhere. Even in classified ads, are rare. Nevertheless, there are great opportunities for you if you are willing to use the internet to find a vending machine for sale.Some of the online businesses that sell vending machines have an established record in business and you can choose the vending machine
John: Great…what we can do is set up a complimentary meeting to talk about the approximate current value of your home, your kitchen “lifestyle,” and what we could do to increase your current living experience in your kitchen. We’ll then give you an estimate as to how much your home’s value would increase at resale time. Shall we chat briefly tomorrow to set up a time?
Stranger: Absolutely, let’s do that. Here’s my card.
John: Fantastic. (handshake) Nice, to meet you Jane. I’ll call you tomorrow to set that up, promise. (John made a date, now he’ll circulate and meet more people and do the same thing.)
CHACHING!
Now, granted, this is just a made-up example, but you get the point.
With a bold enough claim, you have permission to start a really compelling conversation, with an invitation to tell them your elevator speech. Not bad for 5 minutes, right?
Your Client Attraction Assignment:
Your turn. What is the boldest claim you can make in the marketplace? If you put your creative hat on, how can you take what you do and transform it into something that prospective clients will be literally WOWED by and will want to know more about, eagerly? Take a pad of paper and brainstorm. Once you figure this out, I guarantee you’ll turn those ‘eyes-that-glaze-over’ into a lot more prospects in your pipeline.
Not sure how to get started with your compelling elevator speech or proprietary system to begin with? You’ll want to get a copy of the Client Attraction Home Study System™ for attracting all the clients you need with proven, systematic processes that will help you fill your practice quickly and consistently, guaranteed.
© 2005 Fabienne Fredrickson
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