Tags |
|
|
Links |
|
|
Other Added - Selling, the Arctic Monkeys Way
Accountants are the keepers of the standards. They are the ones who make sure that when we look at a financial statement, we can be reasonably that it was built using sound accounting practices and that it is comparable to other audited financial statements for other companies.That sounds like a daunting task, but never fear. The accou
Helping people buy from you
Turn ‘selling to people’ on it’s head…how can you ‘help people to buy from you’? Giving people a taster is a start. And, being front of mind when people are ready to buy is essential. Once the Monkeys had a following (and people were itching to buy the album), then the big advertising campaign was everywhere. No doubt there were some reco
There are many excellent business opportunities, but the meat packing business provides many unique opportunities, and not a few challenges.For those who have interest and the drive, however, a solid plan for success, combined with a well designed abattoir business plan, can be your ticket to success.==The Importance Of A Solid
You can’t argue with the numbers, can you? Their first single went straight in at number 1. Then the album shot to the top, smashing the record for fastest-selling debut album in UK chart history. The Arctic Monkeys have to be the sales success of 2006.
So, where did they come from? Internet space, of course. But, perhaps the Monkeys can teach us a little about selling and marketing products effectively. Here are some of the things they did well. Could you apply any of these pointers to your business?
Being liked
If a customer likes you, he or she is more likely to buy. What causes one person to like another? According to Sold! (by Steve Martin and Gary Colleran, 2003), having things in common with your audience is useful. I think there’s something about personality too. Four strong-accented ‘underdogs’ from Sheffield…it works really, doesn’t it?
Proof of the pudding
The proof of the pudding’s in the tasting. Would your products sell better if your customers could have a try first? Before the Monkeys were signed they gave away their music online. A great way to start word-of-mouth marketing. Because, who’s going to be shy of a good-quality freebie? Referrals are one of the most cost-effective ways of selling, too.
Investing in customers
Existing customers are worth investing in. As well as giving you those referrals, selling to people who have already done business with you is the most cost-effective way of marketing yourself. For their last gig, it’s reported that the Arctics kept tickets prices to ?8, even though the black market was selling them for ?300, and the band themselves made a loss on the night. How could your business invest more in the existing interest?
Helping people buy from you
Turn ‘selling to people’ on it’s head…how can you ‘help people to buy from you’? Giving people a taster is a start. And, being front of mind when people are ready to buy is essential. Once the Monkeys had a following (and people were itching to buy the album), then the big advertising campaign was everywhere. No doubt there were some reco
Other than having a starving crowd that is rabid to buy your products, it is quite important to have compelling sales copy. You see, copywriters live, breath and sleep this stuff.Writing copy is what they do. Unless you are a master copywriter yourself, it is critical that you outsource this task to others.Often times, business
Being liked
If a customer likes you, he or she is more likely to buy. What causes one person to like another? According to Sold! (by Steve Martin and Gary Colleran, 2003), having things in common with your audience is useful. I think there’s something about personality too. Four strong-accented ‘underdogs’ from Sheffield…it works really, doesn’t it?
Proof of the pudding
The proof of the pudding’s in the tasting. Would your products sell better if your customers could have a try first? Before the Monkeys were signed they gave away their music online. A great way to start word-of-mouth marketing. Because, who’s going to be shy of a good-quality freebie? Referrals are one of the most cost-effective ways of selling, too.
Investing in customers
Existing customers are worth investing in. As well as giving you those referrals, selling to people who have already done business with you is the most cost-effective way of marketing yourself. For their last gig, it’s reported that the Arctics kept tickets prices to ?8, even though the black market was selling them for ?300, and the band themselves made a loss on the night. How could your business invest more in the existing interest?
Helping people buy from you
Turn ‘selling to people’ on it’s head…how can you ‘help people to buy from you’? Giving people a taster is a start. And, being front of mind when people are ready to buy is essential. Once the Monkeys had a following (and people were itching to buy the album), then the big advertising campaign was everywhere. No doubt there were some reco
The old truism never judge a book by its cover, could not be further from the truth.RULE ONE: NEVER PURCHASE A BOOK WITHOUT ITS JACKET. The simple answer is most of the value of the book if it is a first edition is, 75% less without its cover. Most Dust jackets are often removed and are often torn and discarded. A case to point was
Proof of the pudding
The proof of the pudding’s in the tasting. Would your products sell better if your customers could have a try first? Before the Monkeys were signed they gave away their music online. A great way to start word-of-mouth marketing. Because, who’s going to be shy of a good-quality freebie? Referrals are one of the most cost-effective ways of selling, too.
Investing in customers
Existing customers are worth investing in. As well as giving you those referrals, selling to people who have already done business with you is the most cost-effective way of marketing yourself. For their last gig, it’s reported that the Arctics kept tickets prices to ?8, even though the black market was selling them for ?300, and the band themselves made a loss on the night. How could your business invest more in the existing interest?
Helping people buy from you
Turn ‘selling to people’ on it’s head…how can you ‘help people to buy from you’? Giving people a taster is a start. And, being front of mind when people are ready to buy is essential. Once the Monkeys had a following (and people were itching to buy the album), then the big advertising campaign was everywhere. No doubt there were some reco
Article submission was an old trick used frequently by the pioneering internet marketers to drive traffic to websites when internet was still in its infancy stage. Back then, there aren’t that many authors online and since the search engine algorithm was pretty rudimentary, it was very easy to get lots of attention to just about any article tha
Investing in customers
Existing customers are worth investing in. As well as giving you those referrals, selling to people who have already done business with you is the most cost-effective way of marketing yourself. For their last gig, it’s reported that the Arctics kept tickets prices to ?8, even though the black market was selling them for ?300, and the band themselves made a loss on the night. How could your business invest more in the existing interest?
Helping people buy from you
Turn ‘selling to people’ on it’s head…how can you ‘help people to buy from you’? Giving people a taster is a start. And, being front of mind when people are ready to buy is essential. Once the Monkeys had a following (and people were itching to buy the album), then the big advertising campaign was everywhere. No doubt there were some reco
Change management issues in franchising companies can be critical and crucial. Consider if you will the district manager or regional representative who helps franchisees and makes sure they are in fact all holding up the confidential operations manual and guidelines of the franchising company.You can imagine how important this is because
Helping people buy from you
Turn ‘selling to people’ on it’s head…how can you ‘help people to buy from you’? Giving people a taster is a start. And, being front of mind when people are ready to buy is essential. Once the Monkeys had a following (and people were itching to buy the album), then the big advertising campaign was everywhere. No doubt there were some record label execs rubbing their hands together behind the scenes. But, you get the idea.
Having a good product
Of course, you can’t get away from this. You have to have a good product. And you have to have a product that’s attractive to the audience you’re selling to. I’m guessing the 360,000 sales in the first week proves the Arctic Monkeys had a good product to sell. Having just visited Amazon, it looks like the Best of Tony Christie is already in the specials. Well it worked for a while, Tony…and fair play to you.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/28536/otheradded-Selling-the-Arctic-Monkeys-Way.html">Selling, the Arctic Monkeys Way</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/28536/otheradded-Selling-the-Arctic-Monkeys-Way.html]Selling, the Arctic Monkeys Way[/url]
Related Articles:
How to Care for Cleaning Equipment
Don't Just Answer Questions at Your Job Interview
Bookmark it:
|