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Other Added - Wagging the Dog: Plan Ahead for What Happens After the Show
Getting a job can be a very stressful experience, but the right preparation can really take off some of the pressure. One of the most basic ways you can really improve your chances of being hired is by having a professional resume. Most employers have seen thousands, if not more, resumes in their position and can instantly recognize something that is professional versus something that is rushed and sloppy. Using professional resume writers for developing the perfect resume is an excellent way to insure the quality of your resume and help give you confidence in applying for th
4. How will show leads be handled?
Without a system in place, lead management can be a nightmare. Some will go into the common pool, others will ‘disappear’ into booth staff pockets to be followed up independently and still others just disappear. Designate a location for all leads to be collected, and make your team aware that ALL leads need to go to this common pool. Keeping some back will
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it’s your company name or logo hold out your wrist so I can whack it with a stick. What’s the answer? THE HEADLINE!! You see, without a good compelling headline it won’t matter much how great your copy or you offer is, because few will ever read it. REMEMBER: The Only Job Of A Headline Is To Get The Reader To Read The First Paragraph.
It might seem that way, but the reality is that preparing now for post-show activities is one of the wisest decisions you can make. By clearly deliniating your plan for after the show, you’ll be able to streamline your operation, delegate people to the proper duties, ensure all leads are followed up in an effective manner, and maintain valuable business relationships. Key to this are these nine questions:
1. Has a lead taking system been organized for visitor requests?
One of the most valuable things an attendee shares with you is their questions. By asking for specific items, or special features, or novel new applications, attendees are letting you know what they are in the market to buy. However, many lead cards only record the bare minimum contact information. Make sure your team has a place to note visitor requests – and have them use it!
2. Has a daily debrief session been scheduled?
The temptation for many booth staffers is to flee the exhibit hall as soon as the show has closed, catch the shuttle bus, and enjoy the attractions of a new city. However, it is important that your team meet as a whole every evening to discuss the day’s events, enjoy any triumphs, discuss any concerns, and plan for the next day.
3. Will “Thank You” letters or e-mails be sent to every registered visitor?
In our information overload society, “Thank You” notes have become the rarest of correspondence. Yet they are a quick and easy way to let your attendees know that you appreciate their time and attention – and that you will value their future business! It’s a nice, personal touch. Delegate one or two staff members to this task, and have it done within 48 hours of the show close.
4. How will show leads be handled?
Without a system in place, lead management can be a nightmare. Some will go into the common pool, others will ‘disappear’ into booth staff pockets to be followed up independently and still others just disappear. Designate a location for all leads to be collected, and make your team aware that ALL leads need to go to this common pool. Keeping some back will s
Are you unhappy at work – tired of the monotony and lack of opportunity, fed up with commuting miles every day? Sick of the weekends spent shopping and doing housework, leaving very little time for enjoyment before the whole thing starts again?If this scenario is familiar, you may be feeling stuck – trapped in a job you hate, but too tired to do anything about it.Here is one possible strategy to begin your search for a more fulfilling career and a more balanced life. Take time to do something you enjoy, and then do this on a regular basis Next, set aside some ti
1. Has a lead taking system been organized for visitor requests?
One of the most valuable things an attendee shares with you is their questions. By asking for specific items, or special features, or novel new applications, attendees are letting you know what they are in the market to buy. However, many lead cards only record the bare minimum contact information. Make sure your team has a place to note visitor requests – and have them use it!
2. Has a daily debrief session been scheduled?
The temptation for many booth staffers is to flee the exhibit hall as soon as the show has closed, catch the shuttle bus, and enjoy the attractions of a new city. However, it is important that your team meet as a whole every evening to discuss the day’s events, enjoy any triumphs, discuss any concerns, and plan for the next day.
3. Will “Thank You” letters or e-mails be sent to every registered visitor?
In our information overload society, “Thank You” notes have become the rarest of correspondence. Yet they are a quick and easy way to let your attendees know that you appreciate their time and attention – and that you will value their future business! It’s a nice, personal touch. Delegate one or two staff members to this task, and have it done within 48 hours of the show close.
4. How will show leads be handled?
Without a system in place, lead management can be a nightmare. Some will go into the common pool, others will ‘disappear’ into booth staff pockets to be followed up independently and still others just disappear. Designate a location for all leads to be collected, and make your team aware that ALL leads need to go to this common pool. Keeping some back will
We all know at least one social butterfly. I am talking about the type of person that you can put in a room full of strangers and by the end of the night they know everybody. The social butterfly is like a people magnet. He or she takes pleasure in introducing people, making recommendations, and bringing people together that can be of help to one another.The social butterfly is the person you call when you’re looking for a band for your wedding, the best real estate agent in town, or the perfect physical trainer.We call on the social butterfly for practically
2. Has a daily debrief session been scheduled?
The temptation for many booth staffers is to flee the exhibit hall as soon as the show has closed, catch the shuttle bus, and enjoy the attractions of a new city. However, it is important that your team meet as a whole every evening to discuss the day’s events, enjoy any triumphs, discuss any concerns, and plan for the next day.
3. Will “Thank You” letters or e-mails be sent to every registered visitor?
In our information overload society, “Thank You” notes have become the rarest of correspondence. Yet they are a quick and easy way to let your attendees know that you appreciate their time and attention – and that you will value their future business! It’s a nice, personal touch. Delegate one or two staff members to this task, and have it done within 48 hours of the show close.
4. How will show leads be handled?
Without a system in place, lead management can be a nightmare. Some will go into the common pool, others will ‘disappear’ into booth staff pockets to be followed up independently and still others just disappear. Designate a location for all leads to be collected, and make your team aware that ALL leads need to go to this common pool. Keeping some back will
Be PreparedHave knowledge of the organization and industry. Research the company by reviewing their website, online reports and any other information you can find. This will demonstrate your interest and enthusiasm for the job. Knowledge of the company will enable you to answer questions related to the organization and why you want to work there with confidence.Be ConfidentPortraying confidence in yourself and your ability to do the job is key to a successful interview. Being nervous is completely normal; practice answering interview questio
3. Will “Thank You” letters or e-mails be sent to every registered visitor?
In our information overload society, “Thank You” notes have become the rarest of correspondence. Yet they are a quick and easy way to let your attendees know that you appreciate their time and attention – and that you will value their future business! It’s a nice, personal touch. Delegate one or two staff members to this task, and have it done within 48 hours of the show close.
4. How will show leads be handled?
Without a system in place, lead management can be a nightmare. Some will go into the common pool, others will ‘disappear’ into booth staff pockets to be followed up independently and still others just disappear. Designate a location for all leads to be collected, and make your team aware that ALL leads need to go to this common pool. Keeping some back will
Some people think of marketing as advertising and promotional specials. Others see marketing as high-level planning and strategy. So, to get started, let's talk briefly about what marketing is.When I talk about “marketing”, I am referring to any and all activities that help you plan and deliver your message to your audience. Marketing is what helps your potential customer understand who you are, what you do, what you might be able to do for them and why they should consider doing business with you.Marketing is about understanding why you are in business. It's ab
4. How will show leads be handled?
Without a system in place, lead management can be a nightmare. Some will go into the common pool, others will ‘disappear’ into booth staff pockets to be followed up independently and still others just disappear. Designate a location for all leads to be collected, and make your team aware that ALL leads need to go to this common pool. Keeping some back will skew your trade show results downward!
5. How will sales from the show be tracked?
This will differ by company, depending on the types of products or services you sell. However, there needs to be a system by which you can track sales, especially those that are directly attributable to show participation.
6. What kind of reward or recognition will booth staffers receive?
Exhibiting is tremendously hard work, especially at larger shows when your team is ‘on’ for many days in a row. Make sure to give your team a tangible reward. Yes, representing your company is part of their job – but the extra effort and preparation that goes into successful exhibiting deserves a reward. It’s nice to have a ‘known’ treat for your team to work toward, plus a ‘surprise’ to spring.
7. How will the show be evaluated?
You’ll want to know more than “Gee, we were busy every minute!” Business decisions are made with hard numbers, including the number of attendees, number of sales, number of qualified leads, and other factors. Talk with management before the show to find out what kind of information is important to their decision making and evaluation process – and make sure you come back to the office with that information!
8. Did we manage to stay within the estimated show budget?
Budgets are an invaluable trade show tool. Compare what you’ve spent to what you were supposed to spend. Are there areas you saved money – by pre-registering for show services, for example? Did you go over budget in other areas? Unforeseen circumstances sometimes push costs up, but consistently missing your targets may mean either budgets or choices need to be adjusted. Discuss which it is, and make changes as needed before the next show.
9. What other show opportunities – nationally and internationally – could be explored?
O
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