Your Assignment:

What message are you sending out about your business? Are you walking your talk?

• Make a list of things you would INSIST on seeing if you were your potential client wanting to hire someone in your industry.
• Do you fulfill all of these criteria? (Be a hard grader. It’s really worth it.) If not, start working on it ASAP.
• Hire someone to help you and keep you accountable.
• Live your life like your message and getting
  How To Profit From Your Hobby In Three Easy Steps
  If this doesn’t get you excited, nothing will…you’re about to discover a proven system for following your dream and turning something you love into a profitable business.If you’ve ever asked your self any of these questions –· What would I really enjoy doing for the rest of my life?· Where is my ideal retirement paradise? How can I live there and do what I want to do too?· Do I
  Not many marketing gurus out there talk to you about walking your talk. That said; it’s important to have your image fit what you do. Living your message makes all the difference in attracting clients. Your image is just as important as your marketing message and your claim in the marketplace.

  If you are a seriously overweight, out-of-breath personal trainer or a consultant whose own company is struggling to succeed, you’re probably not going to attract many clients, no matter what you say or do.

  Client example: a former client of mine was a fellow business coach helping small businesses. She came to me because she wasn’t attracting ANY clients and was at a loss as to what to do. It quickly became clear to me why this was happening.

  She positioned herself as being the one to help you jumpstart your business and grow it to the next level. The problem was HER business was a mess. Her marketing materials were weak, her marketing message was murky, her materials were shoddy, she had old business cards with the phone number crossed off and written in pen, she used a hotmail e-mail address for business instead of a dedicated domain name and her e-mail newsletter was really vague.

  It was difficult for me to tell her this, but no one else was telling her, and that’s why she was paying me, so I bit the bullet. (She was glad I did.) I told her that potential clients were probably not working with her because she wasn’t walking her talk. The image she was portraying was not one of a serious business coach who could help people jumpstart their business.

  Now, I’ll be the first to admit that this often comes straight from the “cobbler’s kids don’t wear shoes” syndrome. Often we’re so busy working on our clients’ issues; we barely have time to work on our own. (I too have been known to need to carve serious time to work on my own marketing, after-hours, so I’m not throwing stones here.) But in this case, it was extreme and it was keeping this poor business coach from attracting ANY new clients.

  We cleaned up her act by having her spend some time on her own business as if she were her own client. We scheduled a set number of hours per week where she would work on cleaning up her act and start walking her talk.

  Your Assignment:

  What message are you sending out about your business? Are you walking your talk?

  • Make a list of things you would INSIST on seeing if you were your potential client wanting to hire someone in your industry.
  • Do you fulfill all of these criteria? (Be a hard grader. It’s really worth it.) If not, start working on it ASAP.
  • Hire someone to help you and keep you accountable.
  • Live your life like your message and getting c
    Business Finance For Home Based Businesses
    With the economy on shaky ground and more Americans looking for a solid answer to their financial worries, small business ownership, specifically start up businesses is once again becoming a main focal point.What people need to realize is that it is relatively easy to have business finance in place for their start up business. There are financing options available for their start up businesses. It
    mine was a fellow business coach helping small businesses. She came to me because she wasn’t attracting ANY clients and was at a loss as to what to do. It quickly became clear to me why this was happening.

    She positioned herself as being the one to help you jumpstart your business and grow it to the next level. The problem was HER business was a mess. Her marketing materials were weak, her marketing message was murky, her materials were shoddy, she had old business cards with the phone number crossed off and written in pen, she used a hotmail e-mail address for business instead of a dedicated domain name and her e-mail newsletter was really vague.

    It was difficult for me to tell her this, but no one else was telling her, and that’s why she was paying me, so I bit the bullet. (She was glad I did.) I told her that potential clients were probably not working with her because she wasn’t walking her talk. The image she was portraying was not one of a serious business coach who could help people jumpstart their business.

    Now, I’ll be the first to admit that this often comes straight from the “cobbler’s kids don’t wear shoes” syndrome. Often we’re so busy working on our clients’ issues; we barely have time to work on our own. (I too have been known to need to carve serious time to work on my own marketing, after-hours, so I’m not throwing stones here.) But in this case, it was extreme and it was keeping this poor business coach from attracting ANY new clients.

    We cleaned up her act by having her spend some time on her own business as if she were her own client. We scheduled a set number of hours per week where she would work on cleaning up her act and start walking her talk.

    Your Assignment:

    What message are you sending out about your business? Are you walking your talk?

    • Make a list of things you would INSIST on seeing if you were your potential client wanting to hire someone in your industry.
    • Do you fulfill all of these criteria? (Be a hard grader. It’s really worth it.) If not, start working on it ASAP.
    • Hire someone to help you and keep you accountable.
    • Live your life like your message and getting
      Rethinking Corporate Responsibility - A Conversation With Author Christine Arena
      Former managing director of Boston-based integrated marketing firm Polese Clancy, Christine Arena now calls the West Coast home. She is author of Cause for Success (New World Library, 2004) and The High-Purpose Company (Collins, 2006). In this interview, she describes the “litmus test” she developed to identify high-purpose companies, and provides advice on what organizations can do
      l e-mail address for business instead of a dedicated domain name and her e-mail newsletter was really vague.

      It was difficult for me to tell her this, but no one else was telling her, and that’s why she was paying me, so I bit the bullet. (She was glad I did.) I told her that potential clients were probably not working with her because she wasn’t walking her talk. The image she was portraying was not one of a serious business coach who could help people jumpstart their business.

      Now, I’ll be the first to admit that this often comes straight from the “cobbler’s kids don’t wear shoes” syndrome. Often we’re so busy working on our clients’ issues; we barely have time to work on our own. (I too have been known to need to carve serious time to work on my own marketing, after-hours, so I’m not throwing stones here.) But in this case, it was extreme and it was keeping this poor business coach from attracting ANY new clients.

      We cleaned up her act by having her spend some time on her own business as if she were her own client. We scheduled a set number of hours per week where she would work on cleaning up her act and start walking her talk.

      Your Assignment:

      What message are you sending out about your business? Are you walking your talk?

      • Make a list of things you would INSIST on seeing if you were your potential client wanting to hire someone in your industry.
      • Do you fulfill all of these criteria? (Be a hard grader. It’s really worth it.) If not, start working on it ASAP.
      • Hire someone to help you and keep you accountable.
      • Live your life like your message and getting
        Career Advice: You're Fired - Get Over It
        Anyone can get the axe at any time. It happens to good people and bad ones...hard workers as well as slackers."We feel you would be happier working for another company.""Sorry, business is falling off. We no longer need your services.""Operations are being consolidated in Mexico. The Bedrock Plant will be closed Feb. 1."Sugar-coated or not, the message is the same: You're fir
        ght from the “cobbler’s kids don’t wear shoes” syndrome. Often we’re so busy working on our clients’ issues; we barely have time to work on our own. (I too have been known to need to carve serious time to work on my own marketing, after-hours, so I’m not throwing stones here.) But in this case, it was extreme and it was keeping this poor business coach from attracting ANY new clients.

        We cleaned up her act by having her spend some time on her own business as if she were her own client. We scheduled a set number of hours per week where she would work on cleaning up her act and start walking her talk.

        Your Assignment:

        What message are you sending out about your business? Are you walking your talk?

        • Make a list of things you would INSIST on seeing if you were your potential client wanting to hire someone in your industry.
        • Do you fulfill all of these criteria? (Be a hard grader. It’s really worth it.) If not, start working on it ASAP.
        • Hire someone to help you and keep you accountable.
        • Live your life like your message and getting
          Your Boss is Hostile - What Do You Do?
          Are you working at a job where the boss has no interpersonal skills; micro-manages you and treats you like a child?Do you work for a fault finding boss who yells, screams and talks to you in an arrogant and demeaning manner, even in the presence of your co-workers?Are you are tired of walking on eggshells at work because any small thing you do could set off an “explosion”?Is your boss
          ld work on cleaning up her act and start walking her talk.

          Your Assignment:

          What message are you sending out about your business? Are you walking your talk?

          • Make a list of things you would INSIST on seeing if you were your potential client wanting to hire someone in your industry.
          • Do you fulfill all of these criteria? (Be a hard grader. It’s really worth it.) If not, start working on it ASAP.
          • Hire someone to help you and keep you accountable.
          • Live your life like your message and getting clients will become big-time easy. You’ll just ooze inspiration, motivation, and solutions!

          To find out more about ways to attract clients in your practice using proven, tried-and-true marketing techniques, check out www.TheClientAttractionSystem.com for more info on the ultimate Client Attraction self-study manual.

          © 2006 Fabienne Fredrickson