Other Added - Business

Changing Your Company Name
I got a call from a friend of mine who had just joined a small company as Marketing Director. After auditing the firm’s marketing practices, he determined that the old company name had to go. The old name too closely resembled another firm’s moniker and it was causing confusion in the marketplace. With new ownership at the firm, a change seemed to make sense.

bucket.

(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.

(2) You tend to market yourself using the same language and style as others in your industry.

(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.

(4) You've had a tough time crafting a compelling el

The Best Low-Cost Marketing Tool on the Planet
If you want to keep your name in front of your customers on a regular basis without appearing as if you are shoving sales pitches down their throats, an electronic newsletter is the perfect tool for you. You can write and design an electronic newsletter at no cost and send it out once a week with minimal commitment. Nothing but your time. In most cases, you can have

What is a brand?

The dictionary defines it as follows: A distinguishing symbol, mark, logo, name, word, sentence, or a combination of these items that companies use to distinguish their product from others in the market.

Further, it goes on to say once a brand has created positive sentiment among its target audience, the business is said to have built "brand equity." Some examples of businesses with brand equity are Microsoft and Coca-Cola.

So, then, what is a commodity?

According to the dictionary it's any bulk good traded on an exchange or in the cash market. If it's a product or service it means it's not distinguishable from any other product or service in its category.

Commodities are usually bought and sold based on price. Meaning if you've got the lowest price you get the sale and if you don't, you don't.

So let me ask you a question ... Are you and your business a brand or a commodity?

Take my quick Brand Quiz to find out.

If you answer yes to these 5 questions, odds are you've got a brand.

(1) There is something unique about you or the product or service you offer.

(2) Your marketing focuses on this uniqueness.

(3) You're known among your ideal clients for this uniqueness.

(4) All your marketing supports this uniqueness and has a definitive look and feel so it's easily recognizable as yours.

(5) You see yourself as a leader and the last thing you want to do is follow the crowd when it comes to marketing.

If you answer yes to these 5 questions, you and your business likely fall into the commodity bucket.

(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.

(2) You tend to market yourself using the same language and style as others in your industry.

(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.

(4) You've had a tough time crafting a compelling ele

Construction Industry: Women Armed and Dangerous Have Mediators Frustrated
In the recent years, women have transformed from homemaker to a builder and ultimate decision maker in hiring contractors. This trend has been caused because of the labor shortage in the construction field and increasing number of households headed by single women. The introduction of women into this field can be a barrier for the construction mediator in resolvi

businesses with brand equity are Microsoft and Coca-Cola.
So, then, what is a commodity?
According to the dictionary it's any bulk good traded on an exchange or in the cash market. If it's a product or service it means it's not distinguishable from any other product or service in its category.
Commodities are usually bought and sold based on price. Meaning if you've got the lowest price you get the sale and if you don't, you don't.
So let me ask you a question ... Are you and your business a brand or a commodity?
Take my quick Brand Quiz to find out.
If you answer yes to these 5 questions, odds are you've got a brand.
(1) There is something unique about you or the product or service you offer.
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and feel so it's easily recognizable as yours.
(5) You see yourself as a leader and the last thing you want to do is follow the crowd when it comes to marketing.
If you answer yes to these 5 questions, you and your business likely fall into the commodity bucket.
(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.
(2) You tend to market yourself using the same language and style as others in your industry.
(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.
(4) You've had a tough time crafting a compelling el
Sample Interview Questions Can Prepare You For the Real Interview
Before most people go in for a job interview, they will read over some sample interview questions to be prepared for what is expected of them. Some colleges and private schools require an interview in order for you to get accepted. If you've never done an interview before, you will want to know what questions may come your way and how you should answer them to leave
price you get the sale and if you don't, you don't.
So let me ask you a question ... Are you and your business a brand or a commodity?
Take my quick Brand Quiz to find out.
If you answer yes to these 5 questions, odds are you've got a brand.
(1) There is something unique about you or the product or service you offer.
(2) Your marketing focuses on this uniqueness.
(3) You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and feel so it's easily recognizable as yours.
(5) You see yourself as a leader and the last thing you want to do is follow the crowd when it comes to marketing.
If you answer yes to these 5 questions, you and your business likely fall into the commodity bucket.
(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.
(2) You tend to market yourself using the same language and style as others in your industry.
(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.
(4) You've had a tough time crafting a compelling el
Performance Management, Productivity and The Decision of The Pilot
The more productive we are, the more we get paid. Seems logical, but is it true? All depends on the definition of productivity on an individual level. Take for example the decision of the pilot.A plane from North-West Airlines is heading to India. Above Germany the crew does not fully trust a group of twelve passengers. They used mobile phones which are forbi
You're known among your ideal clients for this uniqueness.
(4) All your marketing supports this uniqueness and has a definitive look and feel so it's easily recognizable as yours.
(5) You see yourself as a leader and the last thing you want to do is follow the crowd when it comes to marketing.
If you answer yes to these 5 questions, you and your business likely fall into the commodity bucket.
(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.
(2) You tend to market yourself using the same language and style as others in your industry.
(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.
(4) You've had a tough time crafting a compelling el
Commercial Energy Conservation
Many factories and warehouses today are utilizing old technology lighting in order to illuminate the warehouse or work environment. Factories are primarily using HID Lighting, which consumes 460 watts of energy per fixture. Example: A factory using 100 fixtures that are on 24/7 will spend $22,314.00 in electrical charges per year. By removing the HID fixtures and re
bucket.
(1) You know you're good at what you do but you haven't identified or created a unique attribute to set you apart from others in your field.
(2) You tend to market yourself using the same language and style as others in your industry.
(3) Your marketing materials are a bit of hodge- podge of looks, colors and personalities.
(4) You've had a tough time crafting a compelling elevator pitch.
(5) You find in competitive situations you only get the sale if your price is the lowest.
If you answered "yes" to the first 5 questions of the Brand Quiz, congratulations! You know it's important to set yourself apart with a clearly defined brand.
If you found yourself answering yes to more of the commodity questions than the brand questions, all is not lost. As they say, the first step toward change is recognizing the need to change.
You now know you've got to create a brand.
Yes, even if you're just a solo-professional and you don't have a big business or a lot of products. Because if you're a coach or a consultant, you've got to give prospective clients a reason to hire you over all the other coaches and consultants out there.
(C) Copyright 2006 Debbie LaChusa

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Other Added - Are You A Brand Or A Commodity?

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