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About Gradual And Radical Changes
We all have been involved in changes. A simple move from one house to a new one count as a real experience. What did you most (dis)like about the move; the radical change on the day that you delivered the key and entered the new place, or the long gradual adaptation period afterwards?Each change comprises a time frame, which depends on the scope of the change. The larger the scope of the change, the more difficult to manage the change in a gradual way.The first situation, that of a gradual change focuses on the process. You can manage this change as part of operational business. This is possible when there are central directives that apply for the whole organization and each department is free to manage these.The radical transformation

Freelancing for Dummies
Freelancing is one of the most lucrative ways to earn a living nowadays. You can do it as a side business or you can do it as your regular one. It really depends on how much you can do and how much you can earn from the assignments that you get.One thing good about freelancing is the fact that you don’t have to have any scheduled time. Unlike regular work, wherein you have to come to work at a prescribed hour and render a specific number of hours of work, in freelancing, you work only until the project is done. Afterwards, your time is free.Freelancing for the first time, however can be pretty daunting especially if you don’t have the experience to back you up. For those who is thinking of plunging in, better think twice. You must remember tha

As a service provider and someone who sells their expertise and know-how, one of the best ways to get your message out to numerous people at the same time is through public speaking. When you speak at networking events, industry associations or conferences, you’re able to position yourself as an expert, gain credibility by “association” (i.e. if the organisation putting on the event has credibility with the audience, then so will you) and get many more people exposed to your message than might be possible by other means.

Public speaking is not for everybody (we’re not all natural performers!), but if you regularly attend networking events, then you may as well gain the much greater exposure you’ll get as the speaker, than if you simply attend and only get to connect with a few people.

Here are 10 tips for maximising this marketing opportunity:

1. Make sure you speak at events that your target market attends

OK, this may seem obvious - but most people get this wrong at some stage. If your target market is large corporations, and you find yourself speaking at an event attended by small business owners, then you’re probably not going to get a lot of good business out of it.

2. Choose a topic that your audience wants to learn more about, and create an intriguing topic title

Design your talks around some aspect of the service that you provide that your audience doesn’t currently understand, but wants to know more about. Create interesting and curiosity provoking titles so that event organisers and attendees alike will be intrigued and want to know more.

3. Educate your audience - don’t try to sell them anything

The worst talks are always those that involve obvious pitching and selling. Not only is this totally transparent to most people, but these kinds of talks are usually pretty boring. I would suggest that you be smarter than that and use “subliminal” selling. This is not as mysterious as it sounds. All you have to do is give enough information to whet the appetite of your audience, without giving away the farm. (Simply stated, this inv

Bureaucracy is the Parasite to Productivity
A parasite is medically defined as an organism that lives on within another organism at the expense of the host. Bureaucracy is an administrative system, which places undue emphasis on adherence to complex procedures and inflexible rules of operation. It is an administration characterised by excessive red tape and routine. This impedes effective action, slows down decision-making and adds unnecessary layers of costs. Bureaucracy is sometimes described as the tail wagging the dog and is a parasite to productivity. It is also like the millstone around one’s neck, limiting mobility.Most of the large organisations have some form of bureaucracy. It is a given, inherent structure created largely by Alfred P. Sloan, who became president and CE

en so will you) and get many more people exposed to your message than might be possible by other means.

Here are 10 tips for maximising this marketing opportunity:

1. Make sure you speak at events that your target market attends

2. Choose a topic that your audience wants to learn more about, and create an intriguing topic title

3. Educate your audience - don’t try to sell them anything

Improve Your Grant Proposal
Last Minute Grant Proposal ImprovementsThere comes a point where you never want to look at your grant proposal again. You have spent weeks working on it and the fast-approaching submission deadline that once filled you with fear, now makes you elated. You are ready to send it off and take a long weekend. Not yet! Stay dedicated enough to make the following last minute improvements and set your application apart from those that were sent off in haste.1. Hide it from yourself. After reading the same proposal repeatedly, your eyes gloss over typos and your mind hears what you wanted to say - not what you actually wrote. Take as much time away from it as you can, even if it is only a few hours. When you come back to it, your perspective wil

rketing opportunity:

1. Make sure you speak at events that your target market attends

2. Choose a topic that your audience wants to learn more about, and create an intriguing topic title

3. Educate your audience - don’t try to sell them anything

6 Ways To Advertise A Website
If you own a website, advertising it should be your main priority. Website advertising is the only way you’ll make money from your website: without any visitors, you won’t make money from your website. In the following text, I’ll explain six ways of advertising your website that are bound to make you some money.The first way to advertise a website is by the means of a paid-per-click campaign on Adwords or on Overture. This provides targeted traffic and is a good way to advertise a website, however it may get costly, especially if you have a lot of competition in your market or if your conversion ratio is low. Advertising a website like this might not be the best way, but it’s a fast and easy way.The second way to advertise a website is with e-

n more about, and create an intriguing topic title

3. Educate your audience - don’t try to sell them anything

When Bad Things Happen to Good Customers
Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong. - Donald Porter V.P., British AirwaysMARK is a local celebrity in his city. When his “big sister” and her husband visit, Mark likes to treat them to dinner in a fancy, lavish five star restaurant. On one occasion, upon arriving at the restaurant of choice, Mark and his family learned there were no reservations in his name. He calmly asked, “Well, what are we going to do fix this? I’m sure there’s something your manager can do.”The ma?tre d' returned with the manager, who apologized for the error and assured Mark they would resolve the situation at once. Meanwhile, the ma?tre d’ went to several tables and explained to each diner that the restaur

lks are always those that involve obvious pitching and selling. Not only is this totally transparent to most people, but these kinds of talks are usually pretty boring. I would suggest that you be smarter than that and use “subliminal” selling. This is not as mysterious as it sounds. All you have to do is give enough information to whet the appetite of your audience, without giving away the farm. (Simply stated, this involves you explaining a concept and telling them what to do, but not how to do it). By speaking knowledgably on your chosen topic you’ll be positioning yourself as an expert and the person to come to for advice next time they have a need for your category of service.

4. Keep it simple and interactive

Most of us can only concentrate for up to 20 minutes at a time, and most people are not auditory, so learning through listening can be quite challenging. Therefore you should aim to get across only one or two key concepts in your talk, and make it interactive to keep people’s attention. And whatever you do, please don’t do “death by slides”! Powerpoint slides should be used to clarify your message, not bamboozle or bore your audience to death!

5. Practice, practice, practice

What are the 3 P’s of presenting? Preparation, preparation and preparation! I suggest that you write out your speech in it’s entirety, and then practice speaking it a few times - the cat or dog will probably humour you in this endeavour (or your plants or a long-suffering partner!) Once you’ve rehearsed it a few times, you can list the main points on some index cards, rather than reading a script. This way your talk will seem more natural.

6. Create your own events

To gain even greater marketing leverage from public speaking you can create your own events. Perhaps you can partner with some other business owners who share your target market, but who don’t compete with you, to hold an event that you invite your combined contacts to.

7. If the thought of speaking in front of people terrifies you or if you want to reach a geographically dispersed audience then …

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When you hear the word “networking”, what comes to your mind first? You probably think about going to a job fair or asking all of your friends, family members and acquaintances for jobs. But if you a...

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The magic behind every outstanding performance, exceptional meal, fine piece of furniture, jewelry, or clothing is always found in the smallest of details. Those who enjoy the greatest success understand that it takes hundreds of small, seemingly insignificant details repeated perfectly day in and day out to create an unforgettably excellent experience. The people who deliver superior results are not simply doing more of the same things everyone else does; they are doing better things. Very small differences, consistently practiced, produce superior results.

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