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Other Added - Attraction Marketing: Put Your Marketing on Auto-Pilot
"I respect those who know their own wishes. The greatest part of all the mischief in the world arises from the fact that many do not sufficiently understand their own aims. They have undertaken to build a tower, and spend no more labor on the foundation than would be necessary to erect a hut." — Johann Wolfgang von GoetheOver the years we've been involved in too many "vernacular engineering" debates as management t
With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.
You forget about "selling" and you focus on "serving."
And just like a m
One of my previous careers was selling cars. I have had about 15 jobs in my lifetime and that was one of the hardest in many ways. Prior to selling cars I was in restaurant management so it was a completely new experience. One plus factor to a car sales career is that it is easy to get that kind of job. My local paper had dealer help wanted ad’s suggesting huge pay with no experience required. The first place I applied to
The marketing strategies I used included networking and speaking engagements, along with keeping in touch with my contact list of friends and business associates in the hopes they would refer clients when appropriate.
These relationship marketing efforts supported my business 100% in the early years.
But, although I'm embarrassed to admit it because I should know better, when I got busy and had plenty of client work, I fell off my marketing wagon.
I just didn't have the time. Or, I guess one could argue, I just didn't make the time to keep up my proactive marketing efforts.
So what happened if I lost a client or two, and suddenly needed more work? I'd have to quickly rev-up my marketing in the hopes I could generate more work in a short amount of time.
Not an ideal scenario by any stretch. But it's also pretty typical, especially for independent service professionals.
Then, several years ago, I discovered attraction marketing.
With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.
You forget about "selling" and you focus on "serving."
And just like a ma
I want to make this point crystal clear: if you write a Super Bowl ad and it gets produced and shown on the big game down in Florida, your life will be in jeopardy.Why?Because the people in the ad business that live and breathe advertising have desperately wanted to accomplish that their ENTIRE careers. (That's really why they work weekends, spouses!)Writing a Super Bowl ad is their Mount Everest.
These relationship marketing efforts supported my business 100% in the early years.
But, although I'm embarrassed to admit it because I should know better, when I got busy and had plenty of client work, I fell off my marketing wagon.
I just didn't have the time. Or, I guess one could argue, I just didn't make the time to keep up my proactive marketing efforts.
So what happened if I lost a client or two, and suddenly needed more work? I'd have to quickly rev-up my marketing in the hopes I could generate more work in a short amount of time.
Not an ideal scenario by any stretch. But it's also pretty typical, especially for independent service professionals.
Then, several years ago, I discovered attraction marketing.
With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.
You forget about "selling" and you focus on "serving."
And just like a m
Google AdWords, also known as Google pay-per-click or Google PPC advertising, is Google’s text-based advertising system where your ads – created by you using powerful keywords/key-phrases related to your business – get displayed as sponsored links next to the natural search results on Google.com and all its partner websites (optional) when someone launches a Google search using one of your keywords.This is how Goog
I just didn't have the time. Or, I guess one could argue, I just didn't make the time to keep up my proactive marketing efforts.
So what happened if I lost a client or two, and suddenly needed more work? I'd have to quickly rev-up my marketing in the hopes I could generate more work in a short amount of time.
Not an ideal scenario by any stretch. But it's also pretty typical, especially for independent service professionals.
Then, several years ago, I discovered attraction marketing.
With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.
You forget about "selling" and you focus on "serving."
And just like a m
Having worked for several prominent retail organizations I have seen the impact of both positive and negative cultures on the workforce, the customers and, of course, the success of the business. Have no doubt whatsoever, the head of the organization dictates, through words and actions, what the culture will be. I want to tell you about the incredible culture created by a CEO, and a gentleman, I’ll call Sam.For thr
Not an ideal scenario by any stretch. But it's also pretty typical, especially for independent service professionals.
Then, several years ago, I discovered attraction marketing.
With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.
You forget about "selling" and you focus on "serving."
And just like a m
Not Very! You might find that answer surprising, considering I am the president of a recruiting software company. We have been producing recruiting software for 25 years. I have also spent 25 years as a recruiter in the very competitive Los Angeles market.I talk to a lot of recruiters every day who are trying to decide on recruiting software. There is a variety of recruiting software products out there and it s
With attraction marketing you attract qualified leads TO your business so you don't have to go out chasing them.
You forget about "selling" and you focus on "serving."
And just like a magnet, you start attracting prospects and clients. They see you or hear you or read something you've written and if it resonates with a problem or need they have, they come to you.
Can you imagine what it would be like to have potential clients emailing you, calling you and visiting your web site all on their own?
Instead of you having to track them down and convince them to call, email or visit your website?
That's attraction marketing. And it's so much easier and comfortable than traditional sales and marketing.
And, if you do a good job of creating a very clear and concise positioning for yourself and your business, you'll attract exactly the right clients and anyone who is not a good fit for your services will not be attracted.
Talk about saving time! You no longer have to wade through an entire list of prospects to find the ones who are a good fit. And you no longer have to rely on cold-calling or other more traditional sales methods to get work.
You can actually
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