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The other day I was asked, by a gentlemen if my company would lend him a fully outfitted mobile oil change van. He in trade for this would in the Great State of Ohio help our company market to corporation employees of some of the largest companies there.

He would set up a marketing campaign and sign up customers to have their oil changed while at work right on the property. Also he would help me market this in Las Vegas as his son’s lived there and they could also set up at corporate offices and build up a regional business and attain major market share for my company.

We got to discussing this and since we already did such services we wanted to know if indeed he was capable of doing something that we couldn’t or perhaps knew something we did not. He did not.

Nevertheless, let me set the record straight, the best way to market to corporate employees for mobile oil changes is to contract the Human Resource Department and schedule a meeting with them and the facilities mainte

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ion employees of some of the largest companies there.

We got to discussing this and since we already did such services we wanted to know if indeed he was capable of doing something that we couldn’t or perhaps knew something we did not. He did not.

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me market this in Las Vegas as his son’s lived there and they could also set up at corporate offices and build up a regional business and attain major market share for my company.

We got to discussing this and since we already did such services we wanted to know if indeed he was capable of doing something that we couldn’t or perhaps knew something we did not. He did not.

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ssing this and since we already did such services we wanted to know if indeed he was capable of doing something that we couldn’t or perhaps knew something we did not. He did not.

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t me set the record straight, the best way to market to corporate employees for mobile oil changes is to contract the Human Resource Department and schedule a meeting with them and the facilities maintenance guy and discuss this. Once he cleared any environmental issues he had, the human resource director could go ahead with it.

Next every three months the mobile oil change van would be scheduled to come change oil and two days before a memo would be sent out for people to sign up on a sheet. The night before this would be faxed to us and we would know how many cars, what types and we could pick up any specialty oil filters not already in central supply. Well folks that’s how it is done and it works like a charm. Consider this in 2006.

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If we look at trucking in August 2000 we see it was up even as diesel prices were rising, nice steady 3-4% quarterly gains, before the drop out. There were lots of mergers in trucking, which continued all through the 2001 and into this 2002 year. Rail was a roller coaster between 1998 and 1999 with 2000 showing great confidence in the mergers of the few years past. Air freight was up to.

As a leader, you constantly face three options: going all out for new opportunities, meeting challenges head on when they are still manageable, and doing nothing. In every case, whether explicit or not, you make a decision about how to deal with the change. What will you do?

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