Tags |
|
|
Links |
|
|
Other Added - M # 2 - the Second M in Marketing
As a merchant you want, one of your many goals is to provide your customers with as many opportunities to pay you as possible. One of the most convenient ways for many customers to pay you is with their credit cards. For the customer it means added sec
However, those clients that come from the yellow pages
Car magnets are great source through which one can accomplish several objectives. First, you can incorporate different designs in your car and make it look stylish. Second, through car magnets, you can speak for a cause that you strongly feel about. Ca
Before we go into media - I'd like to ask you to suspend your previous beliefs of "what works and what doesn't" as regards to Media.
Let's survey what's available:
Print - Newspapers, Magazines, Yellow Pages
Direct Mail - Letters, brochures, Postcards, other
Broadcast - Radio & television
There is no "good or bad" media - media is just a means for delivery of information. Just like a gun is a means to deliver a bullet. There are good shots and bad shots - a good shot hits your target and delivers an effective message.
Using media, you'll know if your shot is effective by looking at the Return On Investment. If total lifetime value of customers aquired are profitable, then you have a hit an should stick with the media until it's unprofitable.
Case in point - a lot of CPA's believe Yellow Page ads don't work - as they tried it.
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to cancel my yellow page ad because it's too expensive."
However, those clients that come from the yellow pages t
In the dealer-agent relationship, the agent merely undertakes to sell the goods on behalf of the dealer at the best possible price. For these services, he receives compensation in the form of commission on the sales. Until the goods have been sold, t
Direct Mail - Letters, brochures, Postcards, other
Broadcast - Radio & television
There is no "good or bad" media - media is just a means for delivery of information. Just like a gun is a means to deliver a bullet. There are good shots and bad shots - a good shot hits your target and delivers an effective message.
Using media, you'll know if your shot is effective by looking at the Return On Investment. If total lifetime value of customers aquired are profitable, then you have a hit an should stick with the media until it's unprofitable.
Case in point - a lot of CPA's believe Yellow Page ads don't work - as they tried it.
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to cancel my yellow page ad because it's too expensive."
However, those clients that come from the yellow pages
Have you ever heard of the old saying “the early bird gets the worm?” This is so true in business today. However, many entrepreneurs and business owners are struggling to find success. They are consistently working late into the evening, spending lon
Using media, you'll know if your shot is effective by looking at the Return On Investment. If total lifetime value of customers aquired are profitable, then you have a hit an should stick with the media until it's unprofitable.
Case in point - a lot of CPA's believe Yellow Page ads don't work - as they tried it.
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to cancel my yellow page ad because it's too expensive."
However, those clients that come from the yellow pages
We’ve all seen the news stories of the people lined up for hours outside retail stores waiting for a shot at the limited supply hot holiday toy or the mass of people ready to grab up all the holiday season sale goods that they can cram into the nearest
Case in point - a lot of CPA's believe Yellow Page ads don't work - as they tried it.
"I got about $6,000 in billings from a $5000 ad" they will say, "by the time I service the client, I'm under water. I'm going to cancel my yellow page ad because it's too expensive."
However, those clients that come from the yellow pages
If you’re just beginning your small business marketing, the choice between paying to hire a professional to do your small business marketing is a hard one. You probably feel compelled to do everything yourself. Not only will that save you from paying
However, those clients that come from the yellow pages then return year after year, and refer new business, so in reality, the yellow page ad is very effective.
In the preveious installment, we talked about Market - or the target of marketing communications - If you have a market, choose the media which most cost effectivly can reach your market.
If you find your market is unresponsive, perhaps you need to work on the third "M" - the Message....
Marketing problems may not be the result of media which is bad or doesn't work, very likely it's the message to the market.
Saying a particular media is bad for marketing any product or service is like blaming crime on guns or knifes - it's not the tool that committs a crime, it's a bad person with a gun or knife.
Again, it's all about ROI - if the numbers don't work, then you either need to 1) fix something or 2) change what you're doing.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otheradded.com/article/27940/otheradded-M--2--the-Second-M-in-Marketing.html">M # 2 - the Second M in Marketing</a>
BB link (for phorums):
[url=http://www.otheradded.com/article/27940/otheradded-M--2--the-Second-M-in-Marketing.html]M # 2 - the Second M in Marketing[/url]
Related Articles:
Hiring Online - How to Have Your Own Pet Monster
Exhibition Stands and Trade Show Booths
Bookmark it:
|