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ted customer suddenly walk away. It is the one thing that makes salesmen scratch their heads and wonder, “Uh, what the hell just

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There is a specific problem that occurs in a great majority of sales. Whether you're a salesman, marketer or copywriter it is not the largest problem you’ll have to overcome but it is big enough that if you don’t spot it for what it is, your sales conversions could stink. And stinky conversions equate directly to a dry bank account, which also stinks.

To carry the mystery on a bit further, this one thing alone can stop a good, about-to-happen sale right in its tracks. It can make an infinitely interested customer suddenly walk away. It is the one thing that makes salesmen scratch their heads and wonder, “Uh, what the hell just h

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the largest problem you’ll have to overcome but it is big enough that if you don’t spot it for what it is, your sales conversions could stink. And stinky conversions equate directly to a dry bank account, which also stinks.

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ersions could stink. And stinky conversions equate directly to a dry bank account, which also stinks.

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n a bit further, this one thing alone can stop a good, about-to-happen sale right in its tracks. It can make an infinitely interested customer suddenly walk away. It is the one thing that makes salesmen scratch their heads and wonder, “Uh, what the hell just

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ted customer suddenly walk away. It is the one thing that makes salesmen scratch their heads and wonder, “Uh, what the hell just happened?” And it’s the one thing that makes marketers and copywriters crumble up version after version of ineffective sales copy.

We are, of course, talking about the dreaded four-letter word:

DOUBT

I know, I know. You astute readers surely know that “doubt” is not really a four-letter word. I’d remind you the “b” is silent, so it might as well be.

Salesmen have a tough job. They spend countless hours perfecting their sales pitches and copy, tweaking each word for effectiveness, inte

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10 ways to stay alive in the labor market: Even thought the job market has been good lately, you should keep in mind that it was not too long ago that things weren’t quite so good. You should also remember that in the labor market, as with any market, downturns are inevitable. Hopefully, you won’t wait for things to turn bad and then decide that it is time to do something. Better to have your strategy in place now. When the downturn comes, you’ll be able to keep your head when all those around you are losing theirs!

Improve your customer service and selling skills by simply following the five steps to delightful customer service. This is the first article in a series of five. You must do all these things to delight your customers in todays competitive business environment. Enjoy and pass it on to others.

There are many parasites of the Business World and they range from Lawyers to Professors to the Bureaucratic Scum of over-regulation. If we could eliminate many of these folks via some new type of high-heat, high-energy Laser Weapon then the business community would be a better place you see?

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